BILIBILI-W Plans to Increase AI Investment This Year; AI-Enhanced Content Viewing Time Soared 100 Times Last Year
Investment in AI: BILIBILI-W plans to moderately increase its AI investments this year, with a focus on reinvesting new profits into AI applications that align with its core business, as stated by CFO Fan Xin during the earnings call.
Content Growth: The platform has seen a significant increase in AI-assisted high-quality content, with viewing time for such content growing by 100 times year-over-year, according to Chairman and CEO Chen Rui.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for Q4 2025, reaching RMB 878 million, and saw a 3.2% rise in US shares pre-market.
Short Selling Activity: The stock experienced short selling of $382.28 million, with a short selling ratio of 34.341%.
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Stock Performance: BILIBILI-W (09626.HK) experienced a decline of 1.614%, with short selling amounting to $382.28M and a ratio of 34.341%.
Earnings Call Insights: During the 4Q25 earnings call, CFO Fan Xin projected a slight quarter-over-quarter increase in gross margin for 1Q26, alongside an expected year-over-year improvement in adjusted operating profit margin.

Investment in AI: BILIBILI-W plans to moderately increase its AI investments this year, with a focus on reinvesting new profits into AI applications that align with its core business, as stated by CFO Fan Xin during the earnings call.
Content Growth: The platform has seen a significant increase in AI-assisted high-quality content, with viewing time for such content growing by 100 times year-over-year, according to Chairman and CEO Chen Rui.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for Q4 2025, reaching RMB 878 million, and saw a 3.2% rise in US shares pre-market.
Short Selling Activity: The stock experienced short selling of $382.28 million, with a short selling ratio of 34.341%.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for 4Q25, reaching RMB878 million, while total net revenues grew by 7.6% year-over-year to RMB8.321 billion.
User Engagement: The company saw a 10% year-over-year increase in average daily active users (DAUs), reaching 113 million, with advertising revenues rising approximately 27% to RMB3.04 billion.

- Stock Performance: BILIBILI-W (09626.HK) saw an increase of 2.400 (+1.153%) in its stock price.
- Short Selling Data: The company experienced short selling amounting to $382.28 million, with a ratio of 34.341%.
- Quarterly Results: For the last quarter ending December 2025, BILIBILI-W reported a 7.6% year-over-year increase in total net revenues, reaching RMB8.321 billion.
- Gross Profit Growth: The gross profit for the same period rose by 10.5%, totaling RMB3.081 billion.
US Market Performance: The US stock market experienced mixed results with the DJIA down 0.15% and the Nasdaq up 0.4%, while bargain hunting was noted among investors.
Hong Kong Market Opening: The Hong Kong stock market opened higher, with the HSI up 0.5%, the HSCEI up 0.5%, and the HSTECH up 0.6%, indicating a positive start to the trading session.
Tech Sector Movements: Major tech stocks like TENCENT, KUAISHOU, JD, and BIDU saw increases, while MEITUAN experienced a slight decline, reflecting varied investor sentiment in the sector.
Sector Highlights: In the automotive sector, BYD and NIO saw declines, while companies in the AI sector like KNOWLEDGE ATLAS and MINIMAX-WP experienced significant gains, showcasing diverse performance across different industries.
US Stock Market Performance: US stocks showed mixed results, with the DJIA slightly up by 17 points while the Nasdaq fell by 1.2% due to Nvidia's decline.
Hong Kong Stock Market Opening: The HSI opened 66 points higher after a previous drop, while the HSCEI and HSTECH also saw slight increases in their opening values.
Tech Sector Updates: BIDU-SW reported a 42% YoY decline in non-GAAP net profit, leading to a 5.7% drop in its ADR, while MEITUAN-W postponed its launch in Brazil but opened higher.
Financial Sector Movements: HSBC HOLDINGS and AIA opened higher, while HKEX remained flat, indicating a generally positive trend in the financial sector despite varying short selling ratios.








