Beyond, Inc. Renames Itself to Bed Bath & Beyond, Inc. and Restores Ticker Symbol BBBY

Corporate Name Change: Beyond, Inc. will change its corporate name to Bed Bath & Beyond, Inc., with trading under the ticker symbol BBBY starting August 29, 2025.

Focus on Growth: The company aims to enhance revenue and profitability by leveraging data science, improving its online platform, and revamping physical stores, including converting Kirkland's locations into Bed Bath & Beyond and buybuy BABY stores.

Iconic Coupon Policy: Bed Bath & Beyond will continue to honor its well-known coupon policy, accepting expired coupons both online and in-store.

E-commerce Strategy: Beyond, Inc. is positioned as an e-commerce-focused retailer, owning multiple brands and emphasizing a blend of technology and consumer data to improve customer experience and product offerings.