Beyond, Inc. Renames Itself to Bed Bath & Beyond, Inc. and Restores Ticker Symbol BBBY

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Aug 18 2025

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Source: Newsfilter

Corporate Name Change: Beyond, Inc. will change its corporate name to Bed Bath & Beyond, Inc., with trading under the ticker symbol BBBY starting August 29, 2025.
Focus on Growth: The company aims to enhance revenue and profitability by leveraging data science, improving its online platform, and revamping physical stores, including converting Kirkland's locations into Bed Bath & Beyond and buybuy BABY stores.
Iconic Coupon Policy: Bed Bath & Beyond will continue to honor its well-known coupon policy, accepting expired coupons both online and in-store.
E-commerce Strategy: Beyond, Inc. is positioned as an e-commerce-focused retailer, owning multiple brands and emphasizing a blend of technology and consumer data to improve customer experience and product offerings.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.