Authentic Brands Partners with Google Cloud to Enhance Brand Intelligence
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 11 2026
0mins
Source: Yahoo Finance
- Strategic Partnership: Authentic Brands Group has formed a strategic partnership with Google Cloud, leveraging Google's Gemini and Vertex AI platforms to enhance internal collaboration and creativity, which is expected to improve overall operational efficiency.
- Sales Potential: As a company owning over 50 global brands generating more than $32 billion in retail sales across 150 countries annually, Authentic is poised to accelerate business growth and enhance profitability through AI technology.
- Employee Utilization: Currently, 80% of employees utilize the Authentic Intelligence platform weekly, which enhances workflow efficiency and asset creation while ensuring brand consistency and speeding up market response times.
- Ad Performance Improvement: In early testing, ad creatives for Reebok enhanced by Authentic Intelligence achieved up to a 60% increase in return on ad spend, demonstrating the significant potential of AI in advertising creativity.
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Analyst Views on ABG
Wall Street analysts forecast ABG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ABG is 238.67 USD with a low forecast of 230.00 USD and a high forecast of 251.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
3 Hold
1 Sell
Hold
Current: 243.890
Low
230.00
Averages
238.67
High
251.00
Current: 243.890
Low
230.00
Averages
238.67
High
251.00
About ABG
Asbury Automotive Group, Inc. is an automotive retailer. The Company operates through two segments: Dealerships and Total Care Auto (TCA). The Company offers a range of automotive products and services fulfilling the entire vehicle ownership lifecycle, including new and used vehicles, parts and services, which include vehicle repair and maintenance services, replacement parts and collision repair services, and finance and insurance (F&I) products, including arranging vehicle financing through third parties and aftermarket products, such as extended service contracts, guaranteed asset protection debt cancellation and prepaid maintenance plans. The Company operates approximately 175 new-vehicle dealerships, consisting of over 230 franchises and representing 36 domestic and foreign brands of vehicles. It also operates Total Care Auto, Powered by Landcar, a provider of service contracts and other vehicle protection products, and 39 collision repair centers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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