AT&T Launches Flexible Wireless Plan for Customers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 21 2026
0mins
Source: PRnewswire
- Flexible Monthly Plans: AT&T's new Build-A-Plan allows customers to adjust their wireless service monthly based on budget and needs, starting at $15 per month, addressing the growing consumer demand for financial flexibility and enhancing customer satisfaction and loyalty.
- Personalized Services: This plan offers a tailored wireless experience, enabling customers to prioritize affordability one month and add features the next, breaking away from traditional one-size-fits-all models and strengthening AT&T's competitive edge in the market.
- Market Demand Response: AT&T executive Jenifer Robertson emphasizes that consumers want plans that fit their lives, and Build-A-Plan is a direct response to this need, likely attracting more users seeking flexibility and driving company revenue growth.
- Network Coverage Advantage: Customers using Build-A-Plan can connect to America's largest wireless network, which not only enhances AT&T's market position but also provides users with a more reliable connectivity experience, further solidifying AT&T's leadership in the wireless market.
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Analyst Views on T
Wall Street analysts forecast T stock price to rise
15 Analyst Rating
8 Buy
5 Hold
2 Sell
Moderate Buy
Current: 22.720
Low
20.00
Averages
28.27
High
33.00
Current: 22.720
Low
20.00
Averages
28.27
High
33.00
About T
AT&T Inc. is a holding company. The Company is a provider of telecommunications and technology services globally. The Company’s segments include Communications and Latin America. The Communications segment provides wireless and wireline telecom and broadband services to consumers located in the United States and businesses globally. The business units of the Communication segment include Mobility, Business Wireline, and Consumer Wireline. Mobility provides nationwide wireless service and equipment. Business Wireline provides advanced Ethernet-based fiber services, Internet Protocol (IP) Voice and managed professional services, as well as legacy voice and data services and related equipment, to business customers. Consumer Wireline provides broadband services, including fiber connections. Consumer Wireline provides legacy telephony voice communication services. The Latin America segment provides wireless services and equipment in Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Increased Flexibility: On July 7, AT&T expands Build-A-Plan, allowing customers to flexibly adjust their wireless plans based on budget and needs while easily adding America's Best and Fastest Home Internet, enhancing customer choice and control.
- Market Demand Response: More than half of customers desire the ability to personalize wireless services and add broadband, and AT&T meets this demand with the improved Build-A-Plan experience, which is expected to enhance customer satisfaction and market share.
- Price Advantage: AT&T Fiber and AT&T Internet Air packages start at $70/month, combining wireless and home internet services to provide a high-value solution, further solidifying AT&T's leadership in the converged connectivity market.
- Optimized Customer Experience: By simplifying the connectivity experience through Build-A-Plan, AT&T ensures customers can obtain seamless wireless and home internet services from a single provider, thereby enhancing overall customer satisfaction and loyalty.
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- Customer Demand Response: With Build-A-Plan, AT&T addresses customer needs for seamless connectivity, enabling them to purchase wireless services and add home internet in a straightforward manner, thereby enhancing customer satisfaction and loyalty.
- Market Leadership Position: AT&T was the first to offer a single subscription service that combines wireless and home internet, and the introduction of Build-A-Plan further strengthens its competitive edge in the rapidly growing home internet market.
- Network Coverage Advantage: AT&T Fiber delivers America's Best and Fastest Home Internet with high customer satisfaction, while AT&T Internet Air ensures fast and reliable connectivity in areas where fiber is unavailable, further expanding AT&T's market reach.
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- Increased Flexibility: On July 7, AT&T expands Build-A-Plan, allowing customers to flexibly adjust their wireless plans based on budget and needs while easily adding America's Best and Fastest Home Internet, enhancing customer choice and control.
- Market Demand Response: More than half of customers desire the ability to personalize wireless services and add broadband, and AT&T meets this demand with the improved Build-A-Plan experience, which is expected to enhance customer satisfaction and market share.
- Price Advantage: AT&T Fiber and AT&T Internet Air packages start at $70/month, combining wireless and home internet services to provide a high-value solution, further solidifying AT&T's leadership in the converged connectivity market.
- Optimized Customer Experience: By simplifying the connectivity experience through Build-A-Plan, AT&T ensures customers can obtain seamless wireless and home internet services from a single provider, thereby enhancing overall customer satisfaction and loyalty.
See More
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- Flexible Plan Launch: On July 7, AT&T is expanding Build-A-Plan, allowing customers to adjust their wireless plans monthly based on budget and needs while easily adding America's Best and Fastest Home Internet, further solidifying its leadership in converged experiences.
- Customer Demand Response: With Build-A-Plan, AT&T addresses customer needs for seamless connectivity, enabling them to purchase wireless services and add home internet in a straightforward manner, thereby enhancing customer satisfaction and loyalty.
- Market Leadership Position: AT&T was the first to offer a single subscription service that combines wireless and home internet, and the introduction of Build-A-Plan further strengthens its competitive edge in the rapidly growing home internet market.
- Network Coverage Advantage: AT&T Fiber delivers America's Best and Fastest Home Internet with high customer satisfaction, while AT&T Internet Air ensures fast and reliable connectivity in areas where fiber is unavailable, further expanding AT&T's market reach.
See More
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- Hertz Financing Costs Rise: Hertz's stock plummeted to a five-year low of $2.26 following the announcement of a $350 million offering of exchangeable senior notes, which heightened investor fears of share dilution, compounded by Morgan Stanley's price target cut to $3.50, reflecting a pessimistic outlook on future financial performance.
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See More
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- Future Launch Plans: The company also announced that BlueBirds 11, 12, and 13 are in final preparations, indicating positive momentum in satellite production and launch, aiming to expand its constellation to 248 satellites to meet growing market demand.
- Market Performance Analysis: Despite encouraging progress, AST's stock price dipped post-announcement, currently at $15.34, reflecting a 35% decline from its all-time high, indicating market caution regarding its long-term growth potential.
- Revenue Growth Expectations: Analysts project AST's revenue to surge from $71 million in 2025 to $1.88 billion by 2028, with EBITDA expected to turn positive in 2027 and reach $1.39 billion in 2028, showcasing the company's strong growth potential in the coming years.
See More
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- Geopolitical Easing: The U.S. and Iran agreed to halt hostilities in the Strait of Hormuz ahead of peace talks, providing market support and alleviating investor concerns over geopolitical risks, which contributed to the stock market's upward movement.
- Oil Price Volatility: Although WTI crude oil prices surged over 2% due to escalating tensions, they retreated after the U.S. and Iran reached a temporary ceasefire, highlighting the market's sensitivity to oil price fluctuations and expectations for future economic growth.
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See More
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- Satellite Launch Progress: On June 17, AST successfully launched its eighth, ninth, and tenth BlueBird satellites, marking a significant advancement in its commercial satellite deployment, with plans to have 45 to 60 satellites in orbit by the end of 2026, indicating strong growth potential in the low Earth orbit communication market.
- Optimistic Market Outlook: Analysts project AST's revenue to surge from $71 million in 2025 to $1.88 billion by 2028, highlighting the company's substantial revenue growth potential in the coming years, despite its stock currently being 35% below its all-time high.
- Significant Technical Advantages: AST's BlueBird satellites are the largest communication arrays deployed in low Earth orbit at 2,400 square feet, surpassing SpaceX's Starlink satellites, and AST's ability to process data on the ground allows for upgrades to wireless technologies, enhancing its competitive edge in the market.
- Valuation Analysis: Although AST's enterprise value stands at $23.1 billion with a current price-to-sales ratio of 136, projections indicate this will drop to 13 by 2028, suggesting a relatively reasonable valuation in light of its long-term growth potential, attracting investor interest.
See More
