Ashford CFO Deric Eubanks to Retire in 2026
Ashford announced that Deric Eubanks, CFO and Treasurer, will retire in June following a 23-year career with the Company and its predecessor. Mr. Eubanks will step down as CFO of the Company and the Company's advised REITs, Ashford Hospitality Trust (AHT) and Braemar Hotels & Resorts (BHR) effective March 31, 2026 and, in order to ensure a smooth transition, will continue to assist the Company, as Senior Managing Director, with financial and transitional matters until June 30, 2026. Afterward, he will continue to remain available as an advisor as needed. After Mr. Eubanks steps down as CFO, Justin Coe, the Company's current Chief Accounting Officer, will assume the role of Principal Financial Officer of the Company and its advised REITs.
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- Executive Retirement: Ashford Inc. announced that CFO Deric Eubanks will retire in June 2026 after a 23-year career, highlighting the company's commitment to executive stability and continuity.
- Transition Plan: Eubanks will step down as CFO on March 31, 2026, but will continue as Senior Managing Director to assist with financial and transitional matters until June 30, ensuring a smooth leadership transition.
- Leadership Confidence: Eubanks expressed confidence in the company's future, emphasizing the capability of the team and the soundness of the strategy, which enhances investor confidence in the company's ongoing development.
- Succession Plan: Following Eubanks' departure, current Chief Accounting Officer Justin Coe will assume the role of CFO, ensuring continuity and stability in financial management, reflecting the company's focus on future leadership.
- Executive Retirement: Ashford Inc. announced that CFO Deric Eubanks will retire in June 2026, concluding a 23-year career during which he played a pivotal role in various key positions, ensuring financial stability for the company.
- Transition Plan: Eubanks will officially step down as CFO on March 31, 2026, but will continue as Senior Managing Director to assist with financial and transitional matters until June 30, ensuring a smooth leadership transition.
- Leadership Confidence: Ashford Chairman Monty Bennett noted that Eubanks has demonstrated unwavering commitment to the strategic processes over the past 12 years as CFO, leaving the company in a strong financial position, reflecting his significant impact on leadership.
- Succession Strategy: Following Eubanks' departure, current Chief Accounting Officer Justin Coe will assume the role of Principal Financial Officer for the company and its advised REITs, ensuring continuity and stability in financial management while further solidifying the company's strategic foundation.
Retirement Announcement: Ashford has announced the planned retirement of Chief Financial Officer Deric Eubanks.
Impact on Leadership: Eubanks' retirement may lead to changes in the company's financial leadership and strategy moving forward.
- Board Member's Passing: Ashford Hospitality Trust announced with great sadness the passing of board member Davinder 'Sonny' Sra on February 25, 2026, which has left a profound loss for the company, as stated by executive chairman Monty Bennett.
- Significant Industry Contribution: Since joining the board in July 2023, Sonny brought 25 years of operational hospitality experience, providing invaluable guidance to the company, especially during unprecedented challenges in the hospitality sector.
- Personal Charisma and Impact: Sonny was respected and loved by colleagues for his passionate work ethic and genuine care, and his infectious smile and wise counsel will be greatly missed by the Ashford family, leaving a significant void.
- Company Background: Ashford Hospitality Trust is a real estate investment trust (REIT) focused on investing in upscale, full-service hotels, and the passing of a board member may impact the company's operations and strategic direction.
- Board Member's Passing: Ashford Hospitality Trust announced with great sadness the passing of board member Davinder 'Sonny' Sra on February 25, 2026, marking a significant loss for the company, as expressed by executive chairman Monty Bennett, who emphasized Sonny's profound and irreplaceable impact.
- Significant Industry Contribution: Since joining the board in July 2023, Sonny leveraged his 25 years of operational experience in the hospitality sector to provide invaluable guidance, particularly during unprecedented challenges faced by the industry.
- Team Spirit and Influence: Sonny's positive spirit and wise counsel had a lasting impact within the company, and his departure has left a void felt by all colleagues, especially his family and friends.
- Company Background: Ashford Hospitality Trust is a real estate investment trust (REIT) focused on investing in upscale, full-service hotels, and the changes in its board may affect the company's strategic direction and operational stability.







