Collusion Allegations: Apple and Amazon are accused of entering into a secret agreement in October 2018 that restricted independent retailers from selling Apple products on Amazon, resulting in millions of UK consumers allegedly overpaying, with claims for compensation reaching £900 million.
Market Impact: As a consequence of this agreement, nearly all independent retailers were forced off the Amazon marketplace by January 2019, leading to a significant reduction in discounts available to consumers and a marked increase in the prices of Apple products, limiting consumer choice.
Legal Action: The collective action is led by Justin Le Patourel, a former Ofcom consumer policy lead, aiming to secure compensation for 10 million affected consumers, reflecting a strong stance against the misconduct of major corporations.
Competition Law Violation: Italian and Spanish competition authorities have confirmed that the agreements between Apple and Amazon breached EU competition law, with preliminary analyses in the UK indicating similar market effects, thereby intensifying the legal scrutiny on both companies.
AAPL
$273.375+Infinity%1D
Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
35 Analyst Rating
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Buy
12 Hold
2 Sell
Moderate Buy
Current: 274.110
Low
225.00
Averages
289.17
High
345.00
Current: 274.110
Low
225.00
Averages
289.17
High
345.00
Goldman Sachs
James Schneider
Buy
initiated
$420
2025-12-15
New
Reason
Goldman Sachs
James Schneider
Price Target
$420
2025-12-15
New
initiated
Buy
Reason
Goldman Sachs analyst James Schneider initiated coverage of SiTime (SITM) with a Buy rating and $420 price target. SiTime is viewed as the leading provider of silicon-based precision timing solutions and the only scaled pure-play MEMS timing company positioned to benefit from the industry shift away from quartz, the analyst tells investors in a research note. Growth is expected to be driven by this transition, expanding opportunities at Apple (AAPL), and AI datacenter tailwinds, with consensus estimates underestimating earnings potential, as 2026-2027 EPS is projected to be about 20% above Street expectations, the firm adds.
Citi
Atif Malik
Buy
maintain
$315 -> $330
2025-12-09
Reason
Citi
Atif Malik
Price Target
$315 -> $330
2025-12-09
maintain
Buy
Reason
Citi analyst Atif Malik raised the firm's price target on Apple to $330 from $315 and keeps a Buy rating on the shares as part of a mid-quarter update. The firm sees iPhone upside in Apple's December and March quarters as iPhone 12 and 13 users enter their upgrade window. Citi upped earnings estimates for Apple to reflect iPhone 17 strength.
Evercore ISI
Outperform
maintain
$300 -> $325
2025-12-08
Reason
Evercore ISI
Price Target
$300 -> $325
2025-12-08
maintain
Outperform
Reason
Evercore ISI raised the firm's price target on Apple (AAPL) to $325 from $300 and keeps an Outperform rating on the shares. Apple's upcoming Siri 2.0 powered by Gemini (GOOGL), with a strategic launch planned for March 2026, is set to act as a catalyst for potential upside in both profits and valuation, the analyst tells investors. The firm, which expects Siri 2.0 to debut in March ahead of the anticipated WWDC, sees the remade assistant "potentially reshaping Apple's AI narrative," the analyst added.
Wedbush
Daniel Ives
Outperform
upgrade
$320 -> $350
2025-12-08
Reason
Wedbush
Daniel Ives
Price Target
$320 -> $350
2025-12-08
upgrade
Outperform
Reason
Wedbush analyst Daniel Ives raised the firm's price target on Apple to $350 from $320 and keeps an Outperform rating on the shares. The firm cites its view that 2026 is going to finally be the year that Apple actually enters the AI Revolution. Wedbush also believes iPhone 17 sales have been trending well into year-end including in the China region as Apple continues to execute above Street growth expectations for the December quarter with a healthy holiday season ahead. The firm thinks the AI monetization piece could add $75 to $100 per share to the Apple story over the coming few years as it finally plays out after a head scratching AI strategy this year in Apple Park. It also believes Tim Cook will remain CEO of Apple through at least the end of 2027 to see Apple through this key AI technology transition in Cupertino.
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV and Apple Vision Pro.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
