Anheuser-Busch (BUD) Secures 2.5 Minutes of Super Bowl LX Advertising as Largest Advertiser
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Source: seekingalpha
- Advertising Duration Secured: Anheuser-Busch has locked in approximately 2.5 minutes of national advertising and 45 seconds of regional spots for Super Bowl LX, leveraging this platform to launch campaigns for 2026, which is expected to significantly enhance brand visibility.
- Focused Brand Strategy: The advertising effort will concentrate on three flagship brands—Budweiser, Bud Light, and Michelob Ultra—allowing the company to allocate resources more effectively compared to the five-brand showcase in 2025, thereby strengthening market competitiveness and consumer recognition.
- Innovative Ad Content: Budweiser's advertisement will highlight its 150th anniversary and promote an “American-made” image, while Bud Light will target party-goers with celebrity endorsements, and Michelob Ultra will focus on performance and wellness themes, showcasing “America’s competitive spirit.”
- Diverse Communication Channels: Anheuser-Busch's Super Bowl advertising will also include Spanish-language and streaming feeds, further supported by pre- and post-game activations, which are expected to enhance consumer engagement and brand loyalty.
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Analyst Views on BUD
Wall Street analysts forecast BUD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BUD is 75.00 USD with a low forecast of 75.00 USD and a high forecast of 75.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 69.820
Low
75.00
Averages
75.00
High
75.00
Current: 69.820
Low
75.00
Averages
75.00
High
75.00
About BUD
Anheuser-Busch Inbev SA is a Belgium-based company. The Company is primarily engaged in the manufacturing of beer. The Company operates through six segments: North America, Middle Americas, South America, EMEA, Asia Pacific, Global Export and Holding companies. The Company's brand portfolio includes global brands, such as Budweiser, Corona and Stella Artois; international brands, including Beck's, Leffe and Hoegaarden, and local champions, such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The Company's soft drinks business consists of both own production and agreements with PepsiCo related to bottling and distribution arrangements between its various subsidiaries and PepsiCo. Ambev, which is a subsidiary of the Company, is a PepsiCo bottler. Brands that are distributed under these agreements are Pepsi, 7UP and Gatorade.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Anheuser-Busch InBev's Growth Potential in Beyond Beer Portfolio
- Core Business Performance: While Anheuser-Busch (BUD) experienced a slight decline in core beer volumes across retail and wholesale channels in 2025, its Beyond Beer portfolio, including spirits-based RTDs and non-alcoholic beer, grew at a double-digit pace, positioning it as a key growth engine into 2026.
- Market Trend Adaptation: In response to industry challenges where young adults prefer alternatives to beer, Anheuser-Busch has successfully promoted its Cutwater Spirits and NÜTRL brands, becoming the fastest-growing spirits supplier in the U.S., demonstrating its market adaptability.
- Increased Investment: Company executives revealed plans to significantly boost media spending for the Cutwater brand, aiming to double sales and marketing expenditures compared to last year, marking the largest investment ever for a Beyond Beer brand, with a focus on “adding mass reach” and “partnerships at scale” for growth.
- Product Portfolio Expansion: Anheuser-Busch's Beyond Beer portfolio includes Cutwater Spirits, Brutal Fruit, and Mike's Hard Lemonade, with ongoing efforts to expand NÜTRL's presence in more venues, reflecting its strategic positioning in a diversified market.
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