American Rebel Holdings Updates Shareholders After 1-for-100 Reverse Split
American Rebel Holdings provided stockholders with an update following the effectiveness of its 1-for-100 reverse stock split of its common stock and publicly traded warrants on March 23, 2026. This press release is also being issued to publicly disclose the Company's receipt on March 23, 2026, of an Additional Staff Determination Letter from Nasdaq relating to the minimum publicly held shares requirement for continued listing. The Company is also correcting its post-reverse-split common shares outstanding disclosure. Based on the latest transfer agent report received by the Company as of the close of business on March 23, 2026, American Rebel reports 227,554 currently issued and outstanding common shares on a post-reverse-split basis. The Company believes this 227,554 figure should be used as the corrected current outstanding common share count. Due to a clerical error with the Company's transfer agent's web portal, the post-reverse share estimate was originally anticipated to be approximately 247,988. The Company's 1-for-100 reverse stock split is now effective. The Company's common stock continues under the symbol "AREB" and its publicly traded warrants continue under the symbol "AREBW." The split-adjusted prior reference price for the common stock remains $6.46, and no post-split trades have occurred today because the Company's securities remain halted on Nasdaq pending compliance with the minimum publicly held shares requirement for continued listing. As per the Company's strategy to preserve an orderly opening post the reverse stock split, and in preparation for today's Nasdaq Hearings Panel appeal, the Company had previously requested that Nasdaq MarketWatch maintain the normal reverse-split regulatory halt through the thin-liquidity early pre-market session and reopen the security during regular market hours through the Nasdaq Halt Cross in order to preserve a fair and orderly market and avoid distorted pricing before Nasdaq's normal regular-hours market protections are fully in effect. This request was made prior to receipt of the Nasdaq additional deficiency letter regarding the minimum publicly held shares requirement and Nasdaq's decision to halt the trading of the Company's common shares on March 23, 2026. To ensure stockholders have sufficient information regarding Nasdaq's March 23, 2026, notice, the Company is including below selected excerpts from the Additional Staff Determination Letter attached to this release: "On March 23, 2026, the Company effected a 1-for-100 reverse stock split. This resulted in the Company having a post reverse stock split publicly shares number of 247,279. As a result, the Company does not comply with the minimum 500,000 Publicly Held Shares requirement for continued inclusion set forth in Listing Rule 5550(a)(4). Accordingly, this matter serves as an additional basis for delisting the Company's securities from The Nasdaq Stock Market. This is formal notification that the Nasdaq Hearings Panel will consider this matter in rendering a determination regarding the Company's continued listing on The Nasdaq Capital Market. Pursuant to Listing Rule 5810(d), the Company should present its views with respect to this additional deficiency at its Panel hearing. If the Company fails to address the aforementioned issue, the Panel will consider the record as presented at the hearing and will make its determination based upon that information. In addition, Staff notes that under Listing Rule 5810(c)(3)(A), the Company will remain non-compliant with both the minimum $1 bid price requirement until the Publicly Held shares deficiency is cured and, thereafter, the Company meets the bid price standard for a minimum of 10 consecutive business days, unless Staff exercises its discretion to extend this 10 day period as discussed in Rule 5810(c)(3)(H)."
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- Reverse Stock Split Plan: American Rebel has announced a 1-for-100 reverse stock split effective March 23, 2026, aimed at boosting share price to meet Nasdaq's $1 minimum bid requirement and avoid a delisting hearing.
- Reduction in Shares: Post-split, the outstanding shares will decrease from approximately 24.8 million to about 248,000, which is expected to enhance the attractiveness of the stock by increasing the price per share significantly.
- Market Reaction: Following the announcement of the reverse split, AREB shares fell by 20%, indicating a negative market reaction that may reflect investor concerns regarding the company's future prospects.
- Nasdaq Compliance: This split not only addresses compliance with Nasdaq requirements but also provides the company an opportunity to reassess its market positioning and strategic development in response to future challenges.
- Reverse Stock Split Plan: American Rebel announced a 1-for-100 reverse stock split effective March 23, 2026, reducing the outstanding shares from approximately 24.8 million to about 247,988, aimed at enhancing the stock's eligibility for trading on specific platforms.
- Compliance Requirements: The primary goal of this reverse split is to ensure compliance with Nasdaq's minimum bid price requirement of $1 per share, preventing delisting during the scheduled hearing on March 24, 2026, thereby protecting investor interests.
- Market Reaction: Following the announcement, American Rebel's stock plummeted over 40% in Thursday's opening trade, hitting a new 52-week low, indicating a bearish sentiment in the market, with the stock down 99.5% year-to-date.
- Shareholder Approval: The reverse stock split plan was approved by shareholders on January 13, 2026, allowing for a split of up to 1-for-250 shares, reflecting the company's urgent measures in response to market pressures.
- New Product Launch: Champion Safe introduced the Challenger 20 at the Spring Outdoor Show in Phoenix, replacing the long-standing Model T, with enhancements like an integrated 120V outlet and black chrome hardware, expected to attract more orders from independent retailers.
- Order Growth Momentum: During the show, Champion Safe engaged with dealers across multiple regions, confirming strong spring order momentum, indicating robust competitiveness of its core product lines in the market.
- Strengthened Strategic Partnership: The long-standing partnership with Sports Inc was further solidified, as the show provided independent retailers with face-to-face opportunities to connect with manufacturers, facilitating alignment of inventory with customer demand and enhancing market competitiveness.
- Product Line Expansion: In addition to the Challenger series, Champion showcased the Trophy series, offering heavier construction and upgraded aesthetics to meet the needs of customers seeking higher-end products, further enriching the dealers' product assortment.
- Distribution Agreement Secured: American Rebel Light Beer has signed a statewide distribution agreement with Gulf Distributing, achieving full coverage across Alabama and leveraging Gulf's 50 years of market leadership to rapidly enhance brand penetration in the Southeast.
- Significant Market Potential: With over 5 million residents and a strong consumer base for light beer, Alabama presents a substantial growth platform for American Rebel Light Beer, aligning perfectly with its brand positioning of 'God, Family, and Country.'
- Strategic Partnership Advantages: Gulf Distributing's advanced logistics network and diverse retail channels will accelerate American Rebel Light Beer's penetration across grocery, convenience, and on-premise sales, ensuring a competitive edge in a crowded market.
- Upcoming Limited Edition Product: American Rebel Light Beer is set to launch the 250th Anniversary 'Patriot Pack,' with pre-orders now open and expected to hit stores in mid-May 2026, coinciding with Independence Day celebrations to further boost brand visibility.
- Significant Revenue Growth: Axon reported fourth-quarter revenue of $796.72 million, surpassing analyst expectations of $755.40 million, indicating strong market performance and sustained growth potential for the company.
- Improved Profitability: The company posted adjusted earnings of $2.15 per share, significantly exceeding the analyst estimate of $1.60 per share, reflecting Axon's success in cost control and operational efficiency.
- Stock Price Surge: Axon's shares jumped 16.2% in pre-market trading to $514.21, demonstrating a positive market reaction to its earnings report and indicating increased investor confidence in the company's future prospects.
- Market Impact Analysis: This earnings beat not only enhances Axon's market valuation but may also attract more investor attention, further solidifying the company's leadership position in the security technology sector.
- Significant Stock Fluctuation: American Rebel Holdings Inc. (NASDAQ:AREB) surged 37.33% in after-hours trading to $0.21, despite a 7.24% drop to $0.15 during regular trading, indicating market divergence regarding its future potential.
- Successful Collaborative Expo: Champion Safe Company partnered with Utah's A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City, showcasing Champion safes and attracting numerous customers, which drove sales and dealer expansion.
- Growing Market Demand: Champion Safe's CEO Tom Mihalek highlighted increasing demand for premium vault solutions, emphasizing the advantages of their products in protection, durability, and long-term reliability, indicating the company's efforts to enhance brand image in a competitive market.
- Long-Term Challenges Evident: With a market capitalization of $1.96 million, American Rebel Holdings has seen its stock drop 100% over the past 12 months, with a Relative Strength Index (RSI) of 13.34, reflecting significant challenges as the stock currently sits at a 52-week low, raising investor concerns about its future outlook.








