Amazon Poised for 2026 Comeback with 20% AWS Revenue Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 02 2026
0mins
Should l Buy AMZN?
Source: Fool
- AWS Growth Momentum: Amazon Web Services (AWS) achieved a 20% year-over-year revenue increase in Q3, marking its fastest growth rate in years, indicating a strengthening leadership position in the cloud computing market that will enhance overall profitability.
- Advertising Services Boosting Profits: Amazon's advertising services generated $17.7 billion in revenue in Q3, potentially yielding $5.3 billion in operating profits, highlighting the critical role of advertising in overall profitability and setting the stage for strong growth in 2026.
- Valuation Advantage: Amazon's price-to-earnings ratio is now in line with peers, allowing its stock price to fluctuate in tandem with business performance, with analysts projecting an 11% sales growth in 2026, presenting a favorable investment opportunity for shareholders.
- Future Outlook: Should AWS and advertising services continue to perform well, Amazon's operating profit growth is expected to outpace revenue growth, potentially leading to stock outperformance; conversely, failure to achieve this could result in another disappointing year for shareholders.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Digital Marketing Potential: Amazon is rapidly evolving into one of the world's largest digital marketing companies, and this high-margin business is expected to provide long-term growth momentum, further solidifying its market position.
- Investment in Technology Innovation: Amazon's investments in robotics, AI, and automation are often underestimated, yet these innovations significantly enhance profitability, indicating strong growth potential for the future.
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- Future Revenue Potential: Nvidia CEO Jensen Huang stated in a recent podcast that the company has the potential to reach $3 trillion in revenue in the near future, a prediction based on its ability to drive AI platforms across various industries.
- Diversified Business Expansion: Nvidia is not only focused on the chip market but is also actively entering sectors like healthcare and telecom, leveraging its AI systems to enhance efficiency and innovation, thereby further expanding its revenue opportunities.
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- Optimistic Future Outlook: CEO Jensen Huang stated that the company has the potential to achieve $3 trillion in revenue in the near future, emphasizing that the widespread application of AI technology across various industries will create vast market opportunities for Nvidia.
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- Customer Discount Policies: Despite the fee increases, United Airlines continues to offer free checked bags for United credit card holders, MileagePlus Premier members, active military personnel, and premium cabin travelers, highlighting its focus on retaining key customer segments.
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