Amazon: A Hidden AI Winner for 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Fool
- High Market Recognition: Wall Street holds a very optimistic view of Amazon, with the majority of analysts rating it as a 'buy' or 'strong buy', anticipating a 21% stock price increase over the next 12 months, reflecting investor confidence in its future growth.
- Strong Revenue Growth: Amazon's cloud division, AWS, achieved an annual revenue run rate of $132 billion in the latest quarter, indicating the company's ability to leverage its technological advantages to drive revenue growth amid rising AI demand.
- AI Technology Application: Amazon is using AI technology in its fulfillment centers to lower costs and has developed Trainium chips to cater to budget-conscious customers, which not only enhances operational efficiency but also strengthens its competitive position in the cloud services market.
- Diversified Business Growth: In addition to AI-related services, Amazon's e-commerce business and non-AI-related AWS services continue to grow, solidifying its leadership position in the market and making it a noteworthy investment opportunity for 2026.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amazon's 12-Quarter Streak of Beating EPS Estimates
- Strong Earnings Performance: Amazon has consistently surpassed Wall Street's earnings-per-share estimates for 12 consecutive quarters, indicating its robust market position across various industries, with expectations for continued strong results in Q4 2025.
- Investment Opportunity: While shares only rose 5% in 2025, they climbed 6% as of January 27, 2026, and the current reasonable valuation presents an opportunity for investors to buy Amazon stock ahead of its upcoming earnings report.
- Infrastructure Investment: Amazon is aggressively investing to develop the technical infrastructure needed to meet the surging demand for artificial intelligence, which not only enhances its competitiveness in e-commerce, streaming, and cloud computing but also lays the groundwork for future growth.
- Market Performance Comparison: Although Amazon did not make the Motley Fool Stock Advisor's list of the top 10 stocks, its total average return of 950% significantly outperforms the S&P 500's 197%, highlighting its long-term investment value.
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Amazon: The Ultimate Growth Stock to Buy Now
- Market Capitalization: Amazon's market cap has surpassed $2.5 trillion, reflecting its dominant position in the global e-commerce market, which attracts significant investor interest and enhances shareholder value.
- Revenue Growth: Over the past five years, Amazon's revenue has grown at a compound annual growth rate of 13.4%, with expectations of an annualized gain of 11.5% from 2024 to 2027, indicating the sustainability and profitability of its business model.
- Diverse Growth Drivers: Amazon's growth is propelled by increased e-commerce penetration, the success of Prime Video, and digital advertising revenue (which reached $47 billion in the first nine months of 2025), enhancing its competitive edge in the market.
- Cloud Computing and AI Advantage: Amazon Web Services (AWS) generated $11.4 billion in operating income in Q3 2025, accounting for about half of the company's total profit, showcasing its strong growth potential in cloud computing and artificial intelligence sectors.
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