Alibaba Stock's Best Year Since a Troubling Past: A Key Risk to Monitor.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
0mins
Should l Buy PM?
Source: Barron's
- Stock Performance: Alibaba's stock experienced a decline on Wednesday but is on track to finish the year with its best performance since 2017.
- Market Rebound: The shares of the Chinese technology giant have shown a significant rebound after several years of underperformance.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy PM?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on PM
Wall Street analysts forecast PM stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PM is 181.63 USD with a low forecast of 158.00 USD and a high forecast of 200.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 186.270
Low
158.00
Averages
181.63
High
200.00
Current: 186.270
Low
158.00
Averages
181.63
High
200.00
About PM
Philip Morris International Inc. is an international tobacco company. The Company’s product portfolio primarily consists of cigarettes and smoke-free products. Its smoke-free business (SFB) also includes wellness and healthcare products, as well as consumer accessories, such as lighters and matches. The Company’s segments include Europe Region; South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa Region (SSEA, CIS & MEA); East Asia, Australia & PMI Global Travel Retail (EA, AU & PMI GTR), and Americas Region. The Company's brands include Marlboro, HEETS, IQOS, IQOS ILUMA, TEREA, VEEV and ZYN. Its IQOS smoke-free product brand portfolio includes heated tobacco and nicotine-containing vapor products. Its international cigarette brands are Chesterfield, L&M, and Philip Morris. It also owns a number of local cigarette brands, such as Dji Sam Soe and Sampoerna A in Indonesia, and Fortune and Jackpot in the Philippines.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Conference Schedule: Philip Morris International will host a live audio webcast on February 18, 2026, at 10:00 AM ET during the CAGNY Conference, featuring Group CEO Jacek Olczak and CFO Emmanuel Babeau, which is expected to attract significant attention from investors and analysts.
- Portfolio Transformation: The company is committed to delivering a smoke-free future, with its current product portfolio including heat-not-burn, nicotine pouches, and e-vapor products, and by the end of 2025, over 43 million legal-age consumers globally are expected to use these smoke-free products, indicating a gradual shift away from traditional cigarettes.
- Revenue Contribution: As of 2025, the smoke-free business accounted for 41.5% of total net revenues, demonstrating significant financial achievements during the transformation process and laying a solid foundation for future growth.
- R&D Investment: Since 2008, Philip Morris has invested over $16 billion in developing and commercializing innovative smoke-free products, showcasing its strong capabilities in scientific assessment and market research, with the aim of completely ending cigarette sales.
See More
- Ban Impacts Expansion: India's steadfast ban on e-cigarettes and heat-not-burn tobacco products has significantly hindered Philip Morris International's plans to launch IQOS in the Indian market, despite years of lobbying efforts.
- Unrealized Market Potential: Although India ranks as the seventh-largest cigarette market globally, Philip Morris executives discussed the long-term value creation potential of IQOS with state officials at Davos, but failed to secure an exemption, highlighting market resistance.
- Growth in Smoke-Free Products: Since 2014, Philip Morris's smoke-free products have attracted over 35 million users, with sales from 27 markets now accounting for over 50% of total revenue, indicating strong momentum in other markets.
- Strong Financial Performance: In fiscal 2025, Philip Morris's cigarette and heated tobacco unit shipment volume rose 1.7% to 379.6 billion units, with India contributing a remarkable 39.2% growth, showcasing the potential market opportunities in the region.
See More
- Tobacco Product Growth: Philip Morris's smoke-free portfolio continued to drive performance in Q4, with Zyn nicotine pouch shipments rising 18% year-over-year and 20% in the U.S., indicating strong consumer demand for innovative tobacco products and further solidifying the company's market position in the tobacco industry.
- Robust Financial Performance: The company reported a 3.7% year-over-year organic revenue increase to $10.4 billion in Q4, with overall revenue climbing 6.8% and adjusted EPS rising 9.4% to $1.70, reflecting resilience and profitability amid market challenges.
- Positive Future Outlook: Philip Morris forecasts organic revenue growth of 5% to 7% in 2026, despite pressures from declining traditional cigarette volumes, while smoke-free product volumes are expected to rise by high single digits, showcasing the company's potential during its transformation.
- Strong Cash Flow Projections: The company anticipates generating $45 billion in operating cash flow over the next three years, with growth expected to accelerate in 2027 due to the end of taxation equalization in Japan for heated tobacco units and the launch of Iqos in the U.S., indicating strategic positioning in new market expansions.
See More
- Regulatory Risk Intensifies: India's health ministry has reiterated that it will not relax the 2019 ban on e-cigarettes and heated tobacco products, posing a significant setback for Philip Morris International (PM) in its efforts to launch IQOS in the country, highlighting the regulatory risks the company faces globally.
- Market Potential Limited: With over 100 billion conventional cigarettes sold annually in India, the ban restricts PM's ability to promote IQOS in this potentially massive market, impacting the implementation of its 'smoke-free future' strategy.
- Lobbying Efforts Fruitless: PM has spent the last four years lobbying Indian authorities, including senior officials and a parliamentary health panel, to carve out exceptions for heated tobacco products, but these efforts have not yielded results, reflecting the challenges the company faces in policy advocacy.
- Stock Price Reaction: Following the announcement, PM's shares fell 0.3% in premarket trading, indicating market concerns regarding the company's growth prospects, particularly in the face of a stringent regulatory environment.
See More
- Ban Remains: The Indian government has firmly ruled out any relaxation of the 2019 ban on e-cigarettes and heated tobacco products, significantly impacting Philip Morris International's plans to expand in this key market, particularly with its IQOS device.
- Market Share Shift: According to Euromonitor, Philip Morris held a 7.6% share of India's cigarette market in 2024, up from just 1.75% in 2019, indicating gradual penetration into the traditional cigarette market, yet the ban limits further growth potential.
- Lobbying Efforts: Philip Morris has engaged in a four-year lobbying campaign to persuade Indian officials to legalize heated tobacco devices, but the health ministry's reaffirmation of the ban highlights the challenges the company faces in influencing policy.
- Global Impact: With 151 billion IQOS units sold globally, the product's success in other markets underscores Philip Morris's commitment to advocating for public health policy changes based on scientific data, despite facing regulatory hurdles in India.
See More

Emergence of IoT: The article discusses the growing significance of the Internet of Things (IoT) and how interconnected devices are becoming integral to daily life.
Impact on Industries: It highlights the transformative effects of IoT on various industries, enhancing efficiency and creating new business opportunities.
Consumer Adoption: The piece notes an increase in consumer adoption of smart devices, indicating a shift in how people interact with technology.
Future Prospects: It concludes with insights on the future potential of IoT, suggesting that it will continue to evolve and shape the technological landscape.
See More








