Alaska Airlines Returns as Sponsor for Seattle's New Year's Eve Fireworks Show
Written by Emily J. Thompson, Senior Investment Analyst
Source: PRnewswire
Updated: 17 hour ago0mins
- Sponsorship Renewal: Alaska Airlines returns as the sponsor for Seattle's New Year's Eve fireworks show, reinforcing its commitment as Seattle's hometown airline, which is expected to attract a large audience and enhance brand visibility.
- Grand Event: The event will take place on December 31, 2025, featuring a performance by 500 drones and the largest structurally launched fireworks show in North America, likely drawing tens of thousands of spectators and further solidifying Seattle's status as a key tourist destination.
- Economic Impact: Seattle Center is projected to generate over $900 million in visitor spending in 2025, and the success of this event will boost local economic growth while increasing Alaska Airlines' market share.
- Technological Innovation: The event will showcase the latest technological applications through the combination of drones and fireworks, enhancing the audience experience and setting new standards for future events.
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Analyst Views on ALK
Wall Street analysts forecast ALK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ALK is 70.22 USD with a low forecast of 58.00 USD and a high forecast of 94.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
9 Buy
0 Hold
0 Sell
Strong Buy
Current: 49.540
Low
58.00
Averages
70.22
High
94.00
Current: 49.540
Low
58.00
Averages
70.22
High
94.00
Citi
NULL
to
Buy
initiated
$61
2025-12-04
Reason
Citi
Price Target
$61
2025-12-04
initiated
NULL
to
Buy
Reason
Citi initiated coverage of Alaska Air with a Buy rating and $61 price target. The firm believes the setup is positive for the airlines with an "elongated mid-cycle" beginning in 2026. Citi sees the largest beneficiaries as being the "supermajors." The large airlines offer the most favorable risk/reward, the analyst tells investors in a research note. On the other side, Citi believes the legacy low-cost carriers will be underperformers through the cycle.
TD Cowen
Buy
upgrade
$61 -> $65
2025-11-03
Reason
TD Cowen
Price Target
$61 -> $65
2025-11-03
upgrade
Buy
Reason
TD Cowen raised the firm's price target on Alaska Air to $65 from $61 and keeps a Buy rating on the shares. The firm updated its estimates to incorporate 3Q25 results and 4Q25 guidance on RASM/CASMex.
UBS
Buy
maintain
$90 -> $83
2025-10-27
Reason
UBS
Price Target
$90 -> $83
2025-10-27
maintain
Buy
Reason
UBS lowered the firm's price target on Alaska Air to $83 from $90 and keeps a Buy rating on the shares. Alaska Air's Q4 outlook includes several moving parts, but most 2025 challenges appear one-time in nature and unlikely to recur, positioning the company for strong earnings acceleration in 2026 and beyond, the analyst tells investors in a research note. At roughly $44, the stock seems to reflect only about $4.75 in FY26 EPS, well below both UBS and consensus estimates, suggesting notable upside potential.
Raymond James
Outperform
downgrade
$68 -> $65
2025-10-27
Reason
Raymond James
Price Target
$68 -> $65
2025-10-27
downgrade
Outperform
Reason
Raymond James lowered the firm's price target on Alaska Air to $65 from $68 and keeps an Outperform rating on the shares. Alaska has faced a series of setbacks since mid-September, from a Q3 guidance cut and refinery fire to a tech outage and macro-driven EPS pressure, leaving the stock under scrutiny, the analyst tells investors in a research note. While core fundamentals remain solid, sentiment has turned cautious, making Alaska a "show-me" story, Raymond James says.
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About ALK
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates through its subsidiaries Alaska Airlines, Inc., Hawaiian Holdings, Inc., Horizon Air Industries, Inc., and McGee Air Services. The Company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. The Alaska Airlines segment includes scheduled air transportation on Alaska's Boeing jet aircraft for passengers and cargo. The Hawaiian Airlines segment includes scheduled air transportation on Hawaiian's Boeing and Airbus jet aircraft for passengers and cargo. The Regional segment includes Horizon's and other third-party carriers’ scheduled air transportation on E175 jet aircraft for passengers under capacity purchase agreements (CPAs). The Company serves more than 140 destinations throughout North America, Central America, Asia and across the Pacific. The Company provides freight and mail services (cargo) using both freighter aircraft and the bellies of its passenger aircraft.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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