Adient Launches ProForce Massage Flow Solution for Automotive Seating
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy ADNT?
Source: PRnewswire
- Innovative Massage Technology: Adient's ProForce Massage Flow solution significantly expands massage coverage with newly developed moving modules that effectively target fatigue-prone lower back muscle groups, enhancing passenger comfort and improving customer experience.
- Modular Design Benefits: The solution features a platform-based modular design that allows automakers to integrate it flexibly, ensuring rapid adaptation to different vehicle models during production, thereby increasing efficiency and market responsiveness.
- Mass-Production Validated Technologies: The ProForce Massage Flow solution inherits core technologies from the Focussolution, which have been validated in multiple mass-production vehicles, ensuring product reliability and performance, further solidifying Adient's leadership in the automotive seating market.
- Sustainable Growth Strategy: By introducing a more dynamic and versatile massage experience, Adient not only drives innovation in premium content but also strengthens customer relationships and supports long-term sustainable growth, showcasing its competitive advantage in the industry.
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Analyst Views on ADNT
Wall Street analysts forecast ADNT stock price to rise
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 21.670
Low
20.00
Averages
23.06
High
28.00
Current: 21.670
Low
20.00
Averages
23.06
High
28.00
About ADNT
Adient PLC is an automotive seating supplier company. The Company’s automotive seating solutions include complete seating systems, frames, mechanisms, foam, head restraints, armrests and trim covers. The Company designs, manufactures and markets a full range of seating systems and components for passenger cars, commercial vehicles and light trucks, including vans, pick-up trucks and sport/crossover utility vehicles. The Company manages its business on a geographic basis and operates in three reportable segments: Americas, which is inclusive of North America and South America; Europe, Middle East, and Africa (EMEA), and Asia Pacific/China (Asia). The Company operates approximately 200 wholly- and majority-owned manufacturing or assembly facilities, with operations in approximately 29 countries. The Company provides production and service parts to its customers under multi-year programs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Adient Launches ProForce Massage Flow Solution for Automotive Seating
- Innovative Massage Technology: Adient's ProForce Massage Flow solution significantly expands massage coverage with newly developed moving modules that effectively target fatigue-prone lower back muscle groups, enhancing passenger comfort and improving customer experience.
- Modular Design Benefits: The solution features a platform-based modular design that allows automakers to integrate it flexibly, ensuring rapid adaptation to different vehicle models during production, thereby increasing efficiency and market responsiveness.
- Mass-Production Validated Technologies: The ProForce Massage Flow solution inherits core technologies from the Focussolution, which have been validated in multiple mass-production vehicles, ensuring product reliability and performance, further solidifying Adient's leadership in the automotive seating market.
- Sustainable Growth Strategy: By introducing a more dynamic and versatile massage experience, Adient not only drives innovation in premium content but also strengthens customer relationships and supports long-term sustainable growth, showcasing its competitive advantage in the industry.
See More
Adient Launches ProForce Massage Flow Solution for Enhanced Automotive Seating
- Innovative Massage Technology: Adient's ProForce Massage Flow solution is set for mass production on Chinese OEM models, featuring newly developed moving modules that significantly expand massage coverage to target fatigue-prone lower back muscle groups, enhancing passenger comfort and user experience.
- Modular Design Advantages: The solution adopts a platform-based, modular design that supports flexible integration across front and rear seats, helping OEMs shorten development cycles and improve production efficiency, thereby enhancing market competitiveness to meet diverse vehicle needs.
- Validated High-Performance Technologies: The ProForce massage system delivers significantly higher force than pneumatic systems and features a resettable safety design that allows massage heads to retract during collisions and automatically reset afterward, enhancing safety and durability while meeting automotive industry standards.
- Sustainable Growth Strategy: By launching a more dynamic and versatile massage experience, Adient further expands its seating comfort portfolio, reflecting the company's strategy of leveraging innovation to drive premium content, strengthen customer relationships, and support sustainable growth over time.
See More
Citi Upgrades Adient to Buy Amid Positive Outlook
- Market Performance Analysis: Since the onset of the Middle East conflict, auto suppliers have underperformed the S&P by an average of 10%, with Adient experiencing a 15% relative decline, indicating its vulnerability within the industry.
- Optimistic Earnings Outlook: Citi Research anticipates that Adient's fiscal Q2 results will exceed estimates, prompting an upgrade from Neutral to Buy and a 10% increase in the target price to $33, reflecting confidence in its future growth.
- Production Growth Potential: With a predicted 10% increase in Ford's F-series production, Adient is set to benefit as Ford replenishes inventory depleted by the Novelis fire, further driving market demand for its seating systems.
- Long-Term Demand Outlook: Analysts believe that the impact of Millennials and Gen Z on the U.S. auto industry will surpass that of Baby Boomers in the 1980s, suggesting a wave of demand over the next 5-10 years, with Adient positioned to leverage its exposure in the “People Carrier” segment effectively.
See More
Latest Rating Changes on Wall Street
- Apple's Positive Outlook: Wells Fargo reiterates Apple (AAPL) as overweight, anticipating better-than-expected iPhone demand and continued double-digit growth in services ahead of its earnings report, with a price target of $300.
- SolarEdge Downgraded: Goldman Sachs downgrades SolarEdge (SEDG) from neutral to sell, citing elevated expectations and challenging valuation as key factors behind the downgrade.
- Meta's Advertising Growth: Deutsche Bank maintains a buy rating on Meta (META), highlighting that its investments in AI are yielding increasing returns for advertisers, which supports accelerated advertising revenue growth.
- Autodesk Positioned Well: Jefferies initiates coverage on Autodesk (ADSK) with a buy rating, noting its strong positioning in agentic AI and solid fundamentals, presenting an attractive risk/reward profile at current levels.
See More
Adient Launches StepJoy Foot Massage System for Vehicles
- Innovative Massage Experience: Adient's StepJoy foot massage system, first introduced in the NIO ES9 model, delivers an automotive-grade deep foot relaxation experience, addressing rising consumer expectations for in-vehicle comfort.
- Space-Saving Design: The compact design of StepJoy integrates seamlessly into the seating layout, stowing away in the seatback when not in use and functioning as a footrest when deployed, enhancing space utilization within the vehicle.
- Durability and Technology Validation: Incorporating Adient's Magic Trim seat cover assembly, the system ensures long-term durability and a premium feel while meeting automotive durability standards, significantly enhancing user comfort.
- Market Differentiation: By expanding its seating comfort portfolio, Adient enables automakers to differentiate their cabin experience, providing passengers with a more relaxing journey and enhancing competitive positioning in the market.
See More
Adient to Host Q2 2026 Earnings Call on May 6
- Earnings Call Scheduled: Adient will host its Q2 2026 earnings call on May 6, 2026, at 8:30 a.m. ET, aiming to provide detailed insights into its financial performance, thereby enhancing transparency and boosting investor confidence.
- Live Webcast Link: A link to the live webcast and presentation materials will be available on Adient's Investor Relations website, ensuring that all investors can access real-time information, which enhances interaction between the company and its investors.
- Telephone Participation: Investors can join the call by dialing 888-566-1827 (U.S.) or 773-799-3976 (international) 15 minutes prior to the start time, ensuring they receive the latest updates from the company and fostering a sense of engagement among investors.
- Company Background: Adient, a global leader in automotive seating, employs over 65,000 people across approximately 200 manufacturing/assembly plants, dedicated to providing comprehensive seating systems and components for major OEMs, showcasing its expertise throughout the automotive seat-making process.
See More
Adient Launches ProForce Massage Flow Solution for Automotive Seating
- Innovative Massage Technology: Adient's ProForce Massage Flow solution significantly expands massage coverage with newly developed moving modules that effectively target fatigue-prone lower back muscle groups, enhancing passenger comfort and improving customer experience.
- Modular Design Benefits: The solution features a platform-based modular design that allows automakers to integrate it flexibly, ensuring rapid adaptation to different vehicle models during production, thereby increasing efficiency and market responsiveness.
- Mass-Production Validated Technologies: The ProForce Massage Flow solution inherits core technologies from the Focussolution, which have been validated in multiple mass-production vehicles, ensuring product reliability and performance, further solidifying Adient's leadership in the automotive seating market.
- Sustainable Growth Strategy: By introducing a more dynamic and versatile massage experience, Adient not only drives innovation in premium content but also strengthens customer relationships and supports long-term sustainable growth, showcasing its competitive advantage in the industry.
See More
Adient Launches ProForce Massage Flow Solution for Enhanced Automotive Seating
- Innovative Massage Technology: Adient's ProForce Massage Flow solution is set for mass production on Chinese OEM models, featuring newly developed moving modules that significantly expand massage coverage to target fatigue-prone lower back muscle groups, enhancing passenger comfort and user experience.
- Modular Design Advantages: The solution adopts a platform-based, modular design that supports flexible integration across front and rear seats, helping OEMs shorten development cycles and improve production efficiency, thereby enhancing market competitiveness to meet diverse vehicle needs.
- Validated High-Performance Technologies: The ProForce massage system delivers significantly higher force than pneumatic systems and features a resettable safety design that allows massage heads to retract during collisions and automatically reset afterward, enhancing safety and durability while meeting automotive industry standards.
- Sustainable Growth Strategy: By launching a more dynamic and versatile massage experience, Adient further expands its seating comfort portfolio, reflecting the company's strategy of leveraging innovation to drive premium content, strengthen customer relationships, and support sustainable growth over time.
See More
Citi Upgrades Adient to Buy Amid Positive Outlook
- Market Performance Analysis: Since the onset of the Middle East conflict, auto suppliers have underperformed the S&P by an average of 10%, with Adient experiencing a 15% relative decline, indicating its vulnerability within the industry.
- Optimistic Earnings Outlook: Citi Research anticipates that Adient's fiscal Q2 results will exceed estimates, prompting an upgrade from Neutral to Buy and a 10% increase in the target price to $33, reflecting confidence in its future growth.
- Production Growth Potential: With a predicted 10% increase in Ford's F-series production, Adient is set to benefit as Ford replenishes inventory depleted by the Novelis fire, further driving market demand for its seating systems.
- Long-Term Demand Outlook: Analysts believe that the impact of Millennials and Gen Z on the U.S. auto industry will surpass that of Baby Boomers in the 1980s, suggesting a wave of demand over the next 5-10 years, with Adient positioned to leverage its exposure in the “People Carrier” segment effectively.
See More
Latest Rating Changes on Wall Street
- Apple's Positive Outlook: Wells Fargo reiterates Apple (AAPL) as overweight, anticipating better-than-expected iPhone demand and continued double-digit growth in services ahead of its earnings report, with a price target of $300.
- SolarEdge Downgraded: Goldman Sachs downgrades SolarEdge (SEDG) from neutral to sell, citing elevated expectations and challenging valuation as key factors behind the downgrade.
- Meta's Advertising Growth: Deutsche Bank maintains a buy rating on Meta (META), highlighting that its investments in AI are yielding increasing returns for advertisers, which supports accelerated advertising revenue growth.
- Autodesk Positioned Well: Jefferies initiates coverage on Autodesk (ADSK) with a buy rating, noting its strong positioning in agentic AI and solid fundamentals, presenting an attractive risk/reward profile at current levels.
See More
Adient Launches StepJoy Foot Massage System for Vehicles
- Innovative Massage Experience: Adient's StepJoy foot massage system, first introduced in the NIO ES9 model, delivers an automotive-grade deep foot relaxation experience, addressing rising consumer expectations for in-vehicle comfort.
- Space-Saving Design: The compact design of StepJoy integrates seamlessly into the seating layout, stowing away in the seatback when not in use and functioning as a footrest when deployed, enhancing space utilization within the vehicle.
- Durability and Technology Validation: Incorporating Adient's Magic Trim seat cover assembly, the system ensures long-term durability and a premium feel while meeting automotive durability standards, significantly enhancing user comfort.
- Market Differentiation: By expanding its seating comfort portfolio, Adient enables automakers to differentiate their cabin experience, providing passengers with a more relaxing journey and enhancing competitive positioning in the market.
See More
Adient to Host Q2 2026 Earnings Call on May 6
- Earnings Call Scheduled: Adient will host its Q2 2026 earnings call on May 6, 2026, at 8:30 a.m. ET, aiming to provide detailed insights into its financial performance, thereby enhancing transparency and boosting investor confidence.
- Live Webcast Link: A link to the live webcast and presentation materials will be available on Adient's Investor Relations website, ensuring that all investors can access real-time information, which enhances interaction between the company and its investors.
- Telephone Participation: Investors can join the call by dialing 888-566-1827 (U.S.) or 773-799-3976 (international) 15 minutes prior to the start time, ensuring they receive the latest updates from the company and fostering a sense of engagement among investors.
- Company Background: Adient, a global leader in automotive seating, employs over 65,000 people across approximately 200 manufacturing/assembly plants, dedicated to providing comprehensive seating systems and components for major OEMs, showcasing its expertise throughout the automotive seat-making process.
See More
