Pure Storage rebrands to Everpure and acquires 1touch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 23 2026
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Pure Storage Inc. (PSTG) saw a price increase of 5.30% as it crossed above its 5-day SMA, reflecting positive market conditions. The company announced its rebranding to Everpure and a definitive agreement to acquire data intelligence company 1touch, aiming to enhance its data management capabilities and better position itself in the competitive market. This strategic move is expected to solidify its market presence and drive future growth, despite some investor concerns regarding integration risks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
