Choice Hotels launches Scenic Dreams prototype hotels
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy CHH?
Source: PRnewswire
Choice Hotels International Inc. saw its stock rise by 3.01% as it reached a 20-day high. The company has launched its first four Scenic Dreams® prototype hotels, which integrate nature-inspired design to enhance guest experience and brand image. This initiative has led to a significant increase in RevPAR, indicating a positive impact on performance and strengthening the brand's competitive position in the market.
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Analyst Views on CHH
Wall Street analysts forecast CHH stock price to fall
10 Analyst Rating
2 Buy
5 Hold
3 Sell
Hold
Current: 116.750
Low
91.00
Averages
103.44
High
126.00
Current: 116.750
Low
91.00
Averages
103.44
High
126.00
About CHH
Choice Hotels International, Inc. is a lodging franchisor with over 7,500 hotels, representing over 650,000 rooms, in 46 countries and territories. The Company’s segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management reportable segment includes the Company's hotel franchising operations, which consist of its approximately 22 brands and brand extensions and the hotel management operations of 13 hotels (inclusive of four-owned hotels). Its brand names include Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, and Cambria Hotels (collectively, the legacy Choice brands). It also includes Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sleep Inn Launches Scenic Dreams Prototype Hotels
- New Hotel Prototype: Sleep Inn has launched its first four new Scenic Dreams® prototype hotels, integrating nature-inspired design with modern aesthetics to enhance guest experience and brand image.
- Significant ROI: Hotels renovated under the Scenic Dreams initiative are experiencing a RevPAR increase of 1.71, indicating a positive impact on performance and strengthening the brand's competitive position in the market.
- Increased Customer Satisfaction: Properties that have completed most upgrades finished 2025 with an average LTR of 8.36, a 0.25-point year-over-year increase, reflecting the new design's popularity among guests.
- Operational Efficiency Optimization: The new prototype hotels enhance operational efficiency by incorporating natural light and relaxation spaces, meeting modern travelers' demands for health and comfort, thereby further driving brand growth.
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- Marriott's Expansion Momentum: Marriott International (MAR) ended 2025 with over 1.78 million rooms and a Bonvoy loyalty program membership increase to nearly 271 million, with the 2026 FIFA World Cup expected to boost revenue per available room by 40 basis points, further solidifying its market position.
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- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30 at 6:30 a.m. ET, showcasing the company's performance in the global lodging franchising sector, which is expected to significantly impact investor sentiment.
- Conference Call Details: A conference call will follow at 11:00 a.m. ET, led by CEO Patrick Pacious and CFO Scott Oaksmith, to discuss financial results and engage in a Q&A session, enhancing transparency and investor confidence.
- Webcast Access: Investors can access the live webcast through Choice Hotels' Investor Relations website, ensuring timely updates on the company's latest developments, with dial-in options also available for added convenience.
- Replay and Transcript: A replay and transcript of the call will be available within 24 hours post-conclusion on the Investor Relations website, ensuring that investors who cannot attend live can still access critical information, thereby improving information accessibility.
See More
Choice Hotels to Report Q1 2026 Earnings on April 30
- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30, 2026, at approximately 6:30 a.m. ET, providing crucial data for investors to assess the company's financial health and performance.
- Conference Call Details: The company will host a conference call at 11:00 a.m. ET on the same day, led by CEO Patrick Pacious and CFO Scott Oaksmith, who will review financial performance and answer investor questions, enhancing transparency and investor confidence.
- Participation Access: Investors can access the live webcast through the company's Investor Relations website or dial in at (800) 715-9871 (U.S.) or (646) 307-1963 (international), with a recommendation to join at least 15 minutes early for optimal experience.
- Replay and Transcript: A replay and transcript of the webcast will be available on the Investor Relations website within 24 hours post-call, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
Choice Hotels Research Reveals New Traveler Value Perspectives
- Trust and Transparency: According to research from Choice Hotels International, 83% of respondents believe trust is crucial in determining hotel value, indicating that consumers prioritize brand transparency and reliability when selecting accommodations, which impacts hotel market competitiveness.
- Importance of Rewards: 64% of respondents stated that earning rewards enhances the value they receive from hotels, prompting Choice Hotels to strengthen its Choice Privileges® loyalty program by simplifying the process for accessing rewards to boost customer loyalty.
- Details of Guest Experience: 75% of respondents believe that thoughtful gestures and small perks influence value perceptions more than basic amenities, leading Choice Hotels to emphasize personalized service and attention to detail in its midscale brands to enhance customer satisfaction.
- Adapting to Market Trends: As traveler expectations evolve, Choice Hotels is committed to providing consistent transparency and meaningful loyalty rewards to meet customer demands for brand trust, thereby maintaining a competitive edge in the crowded hotel market.
See More
Choice Hotels' Ascend Collection Surpasses 500 Properties Milestone
- Milestone Expansion: Choice Hotels' Ascend Collection has surpassed 500 properties with new openings in Hollywood, Florida, and Seneca Falls, New York, reflecting strong growth momentum in the upscale market and expected to attract more high-end clientele.
- New Hotel Features: The newly opened Harrison Hotel offers 95 rooms in a historic arts, dining, and entertainment district, equipped with flexible meeting spaces and various amenities, aimed at enhancing guest experiences and strengthening market competitiveness.
- International Market Growth: In the past year, Ascend Collection has added multiple hotels in Poland, Canada, and Kenya, demonstrating its commitment and capability for global expansion, which is expected to further enhance the brand's international visibility and market share.
- Robust Development Pipeline: As of March 2, Ascend Collection has a development pipeline of 70 properties across the U.S. and internationally, indicating the brand's ongoing growth potential in the upscale hotel market and strong developer interest.
See More
Sleep Inn Launches Scenic Dreams Prototype Hotels
- New Hotel Prototype: Sleep Inn has launched its first four new Scenic Dreams® prototype hotels, integrating nature-inspired design with modern aesthetics to enhance guest experience and brand image.
- Significant ROI: Hotels renovated under the Scenic Dreams initiative are experiencing a RevPAR increase of 1.71, indicating a positive impact on performance and strengthening the brand's competitive position in the market.
- Increased Customer Satisfaction: Properties that have completed most upgrades finished 2025 with an average LTR of 8.36, a 0.25-point year-over-year increase, reflecting the new design's popularity among guests.
- Operational Efficiency Optimization: The new prototype hotels enhance operational efficiency by incorporating natural light and relaxation spaces, meeting modern travelers' demands for health and comfort, thereby further driving brand growth.
See More
Travel Sector Shows Strong Resilience Amid Market Turmoil
- Hilton's Strong Performance: Hilton Worldwide Holdings (HLT) has achieved an annualized total return of 21% over the past five years and an impressive 23% over ten years, demonstrating robust recovery in the post-COVID era, with a projected 9% revenue growth and 38% EBIT growth for 2025.
- Marriott's Expansion Momentum: Marriott International (MAR) ended 2025 with over 1.78 million rooms and a Bonvoy loyalty program membership increase to nearly 271 million, with the 2026 FIFA World Cup expected to boost revenue per available room by 40 basis points, further solidifying its market position.
- Viking's Rapid Growth: Viking Holdings Ltd. (VIK) posted a 62% return in 2025 and has already booked 86% of its 2026 capacity, expecting 13% revenue growth and 35% EBITDA growth, reflecting strong demand in the river cruise market.
- Market Sentiment Impact: Despite Marriott facing technical damage from rising oil prices, its fundamentals remain solid, and investors should monitor the 200-day moving average for support to assess future trend changes.
See More
Choice Hotels to Report Q1 2026 Earnings on April 30
- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30 at 6:30 a.m. ET, showcasing the company's performance in the global lodging franchising sector, which is expected to significantly impact investor sentiment.
- Conference Call Details: A conference call will follow at 11:00 a.m. ET, led by CEO Patrick Pacious and CFO Scott Oaksmith, to discuss financial results and engage in a Q&A session, enhancing transparency and investor confidence.
- Webcast Access: Investors can access the live webcast through Choice Hotels' Investor Relations website, ensuring timely updates on the company's latest developments, with dial-in options also available for added convenience.
- Replay and Transcript: A replay and transcript of the call will be available within 24 hours post-conclusion on the Investor Relations website, ensuring that investors who cannot attend live can still access critical information, thereby improving information accessibility.
See More
Choice Hotels to Report Q1 2026 Earnings on April 30
- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30, 2026, at approximately 6:30 a.m. ET, providing crucial data for investors to assess the company's financial health and performance.
- Conference Call Details: The company will host a conference call at 11:00 a.m. ET on the same day, led by CEO Patrick Pacious and CFO Scott Oaksmith, who will review financial performance and answer investor questions, enhancing transparency and investor confidence.
- Participation Access: Investors can access the live webcast through the company's Investor Relations website or dial in at (800) 715-9871 (U.S.) or (646) 307-1963 (international), with a recommendation to join at least 15 minutes early for optimal experience.
- Replay and Transcript: A replay and transcript of the webcast will be available on the Investor Relations website within 24 hours post-call, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
Choice Hotels Research Reveals New Traveler Value Perspectives
- Trust and Transparency: According to research from Choice Hotels International, 83% of respondents believe trust is crucial in determining hotel value, indicating that consumers prioritize brand transparency and reliability when selecting accommodations, which impacts hotel market competitiveness.
- Importance of Rewards: 64% of respondents stated that earning rewards enhances the value they receive from hotels, prompting Choice Hotels to strengthen its Choice Privileges® loyalty program by simplifying the process for accessing rewards to boost customer loyalty.
- Details of Guest Experience: 75% of respondents believe that thoughtful gestures and small perks influence value perceptions more than basic amenities, leading Choice Hotels to emphasize personalized service and attention to detail in its midscale brands to enhance customer satisfaction.
- Adapting to Market Trends: As traveler expectations evolve, Choice Hotels is committed to providing consistent transparency and meaningful loyalty rewards to meet customer demands for brand trust, thereby maintaining a competitive edge in the crowded hotel market.
See More
Choice Hotels' Ascend Collection Surpasses 500 Properties Milestone
- Milestone Expansion: Choice Hotels' Ascend Collection has surpassed 500 properties with new openings in Hollywood, Florida, and Seneca Falls, New York, reflecting strong growth momentum in the upscale market and expected to attract more high-end clientele.
- New Hotel Features: The newly opened Harrison Hotel offers 95 rooms in a historic arts, dining, and entertainment district, equipped with flexible meeting spaces and various amenities, aimed at enhancing guest experiences and strengthening market competitiveness.
- International Market Growth: In the past year, Ascend Collection has added multiple hotels in Poland, Canada, and Kenya, demonstrating its commitment and capability for global expansion, which is expected to further enhance the brand's international visibility and market share.
- Robust Development Pipeline: As of March 2, Ascend Collection has a development pipeline of 70 properties across the U.S. and internationally, indicating the brand's ongoing growth potential in the upscale hotel market and strong developer interest.
See More
