Utz Launches Limited-Time Summer Flavors of Potato Chips
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 14 2026
0mins
Source: Newsfilter
- Summer Flavor Comeback: Utz's Lemonade flavored potato chips return due to strong consumer demand, with projected sales exceeding $1 million in 2025, highlighting the brand's strong appeal in the summer snack market.
- New Flavor Launch: The all-new Sizzlin' Summer Burger flavored Ripples Potato Chips are inspired by classic backyard barbecues, delivering a layered smoky and savory flavor experience aimed at attracting barbecue enthusiasts and further enriching Utz's product lineup.
- Charitable Partnership: Utz partners with Alex's Lemonade Stand Foundation, committing a portion of sales from Lemonade Chips (up to $40,000) to support childhood cancer research, demonstrating the brand's commitment to social responsibility and community support.
- National Retail Channels: Both limited-time chips are now available at major retailers like Walmart, Publix, and Kroger, as well as online, aiming to enhance brand visibility and market share through a broad distribution network.
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Analyst Views on UTZ
Wall Street analysts forecast UTZ stock price to rise
8 Analyst Rating
6 Buy
2 Hold
0 Sell
Strong Buy
Current: 7.020
Low
11.00
Averages
13.57
High
17.00
Current: 7.020
Low
11.00
Averages
13.57
High
17.00
About UTZ
Utz Brands, Inc. manufactures a diverse portfolio of heritage in the salty snack through various brands, including Utz, On The Border, Zapp's, and Boulder Canyon, Golden Flake, Hawaiian, Brand and Miguelito among others. The Company sells a variety of salty snacks under the Utz brand, including potato chips, pretzels, tortilla chips, cheese snacks, pork skins, pub/party mixes, and other snacks. The Company's on The Border brand (OTB) is a national brand of tortilla chips, salsa and queso. Its Boulder Canyon brand offers a line of BFY potato chips, including those made with olive or avocado oils. The Company's Zapp's brand offers a line of kettle-cooked potato chips with bold, authentic flavors steeped in its New Orleans roots, including Voodoo, Hotter N Hot Jalapeno, Spicy Cajun Crawtators, and Cajun Dill Gator-tators, among others. The Company's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Utz Brands Reveals Summer Snacking Trends in America
- Summer Snacking Habits: According to Utz Brands' survey, 62.2% of Americans snack at least once daily during summer, indicating that this season is the peak for snacking, reflecting strong market demand and consumer habits.
- Chip Flavor Preferences: When choosing summer snacks, 35.6% of Americans opt for potato chips, with Original, Sour Cream & Onion, and Barbecue flavors nearly tied, highlighting the importance of product diversity and market segmentation for brands.
- Regional Flavor Variations: The survey reveals that Salt & Vinegar flavor is particularly popular in states like Arizona, Montana, and Virginia, suggesting that brands need to adjust marketing strategies based on regional taste differences to meet diverse consumer needs.
- Summer Gathering Occasions: 44.7% of Americans prefer to snack on chips during backyard barbecues, making it the top summer snacking occasion, which underscores the significance of social settings for brands and provides excellent promotional opportunities.
See More
Utz Brands Executive Departure and FY26 Guidance Reaffirmed
- Executive Departure: Utz Brands' supply chain officer Mitchell Arends announced his departure effective June 19 to join another company, with CEO Howard Friedman stepping in to assume his responsibilities, ensuring continuity in supply chain management and mitigating potential risks associated with executive turnover.
- Guidance Reaffirmation: Utz reaffirmed its FY26 organic sales growth target of 2% to 3%, despite an expected adjusted EPS decline of 3% to 6%, indicating the company's stability amid market fluctuations and confidence in future performance.
- EBITDA Growth Expectations: The company anticipates adjusted EBITDA to increase by 5% to 8%, driven by productivity cost savings and an improved product mix, reflecting proactive efforts to enhance operational efficiency and profitability.
- Cash Flow and Capex: Utz projects adjusted free cash flow to range between $60 million and $80 million, with capital expenditures expected to be between $60 million and $65 million, demonstrating prudent planning for future investments and financial health.
See More
Utz Brands Showcases New Products at 2026 Sweets & Snacks Expo
- Product Innovation: Utz Brands will showcase its most extensive product portfolio at the 2026 Sweets & Snacks Expo, including the newly launched high-protein pretzels and cheese curls, providing 8-10 grams of protein per serving, thereby meeting consumer demand for healthier snacks and enhancing brand competitiveness in the market.
- Limited Edition Flavors: The introduction of Sizzlin' Summer Burger flavored Rippled Potato Chips and the return of Lemonade flavored Potato Chips in partnership with Alex's Lemonade Stand Foundation, with a portion of sales up to $40,000 donated, further elevates brand image and attracts consumer attention.
- Market Leadership: Boulder Canyon, recognized as America's fastest-growing salty snack brand with over $122 million growth in 2025, continues to lead the better-for-you snack market by launching beef tallow kettle chips, catering to consumer demand for snacks made without seed oils, thus solidifying its market position.
- New Product Line: Boulder Canyon will introduce a new line of flavored tortilla chips at the expo, including Nacho, Sweet & Spicy Chili, and Chili Lime, with a full retail rollout planned for July 2026, aimed at diversifying its existing product offerings and satisfying varied consumer tastes.
See More
Utz Launches Limited-Time Summer Flavors of Potato Chips
- Summer Flavor Comeback: Utz's Lemonade flavored potato chips return due to strong consumer demand, with projected sales exceeding $1 million in 2025, highlighting the brand's strong appeal in the summer snack market.
- New Flavor Launch: The all-new Sizzlin' Summer Burger flavored Ripples Potato Chips are inspired by classic backyard barbecues, delivering a layered smoky and savory flavor experience aimed at attracting barbecue enthusiasts and further enriching Utz's product lineup.
- Charitable Partnership: Utz partners with Alex's Lemonade Stand Foundation, committing a portion of sales from Lemonade Chips (up to $40,000) to support childhood cancer research, demonstrating the brand's commitment to social responsibility and community support.
- National Retail Channels: Both limited-time chips are now available at major retailers like Walmart, Publix, and Kroger, as well as online, aiming to enhance brand visibility and market share through a broad distribution network.
See More
Utz Brands Shows Solid Underlying Growth Despite Soft Quarter Trends
- Quarterly Trend Analysis: Utz Brands (UTZ) has shown soft trends quarter-to-date, indicating volatility in market demand that could impact short-term sales performance.
- Growth Drivers: Despite the weak quarterly performance, the company's fundamentals remain strong, suggesting that its growth potential in the premium market still exists, potentially laying the groundwork for future performance rebounds.
- Market Reaction: Investors have reacted cautiously to Utz Brands' quarterly results, which may lead to short-term stock price volatility, but the long-term growth outlook remains optimistic.
- Strategic Adjustments: The company may need to reassess its market strategy to address current challenges and seize potential growth opportunities, ensuring sustained business development.
See More
Utz Brands Reports Mixed Q1 Earnings, Positive FY26 Outlook
- Earnings Performance: Utz Brands (UTZ) reported a mixed Q1 earnings, yet set a solid guidance for +2% to +3% organic sales growth in FY26, reflecting the company's confidence in future growth despite macroeconomic pressures.
- Market Analysis: RBC Capital Markets analyst Nik Mondi highlighted that while the salty snacks category continues to face macro pressures, Utz Brands remains an attractive long-term investment in the consumer staples sector, particularly as it expands its market share geographically.
- Stock Price Surge: Following the earnings report, Utz Brands (UTZ) shares jumped 10.8% in early trading on Wednesday, indicating market recognition of the company's growth potential, especially in comparison to its peers in the packaged food sector.
- Growth Drivers: Despite facing challenges, analysts believe Utz Brands will differentiate itself from competitors through idiosyncratic growth drivers that stimulate volume growth, enhancing its market position.
See More
Utz Brands Reveals Summer Snacking Trends in America
- Summer Snacking Habits: According to Utz Brands' survey, 62.2% of Americans snack at least once daily during summer, indicating that this season is the peak for snacking, reflecting strong market demand and consumer habits.
- Chip Flavor Preferences: When choosing summer snacks, 35.6% of Americans opt for potato chips, with Original, Sour Cream & Onion, and Barbecue flavors nearly tied, highlighting the importance of product diversity and market segmentation for brands.
- Regional Flavor Variations: The survey reveals that Salt & Vinegar flavor is particularly popular in states like Arizona, Montana, and Virginia, suggesting that brands need to adjust marketing strategies based on regional taste differences to meet diverse consumer needs.
- Summer Gathering Occasions: 44.7% of Americans prefer to snack on chips during backyard barbecues, making it the top summer snacking occasion, which underscores the significance of social settings for brands and provides excellent promotional opportunities.
See More
Utz Brands Executive Departure and FY26 Guidance Reaffirmed
- Executive Departure: Utz Brands' supply chain officer Mitchell Arends announced his departure effective June 19 to join another company, with CEO Howard Friedman stepping in to assume his responsibilities, ensuring continuity in supply chain management and mitigating potential risks associated with executive turnover.
- Guidance Reaffirmation: Utz reaffirmed its FY26 organic sales growth target of 2% to 3%, despite an expected adjusted EPS decline of 3% to 6%, indicating the company's stability amid market fluctuations and confidence in future performance.
- EBITDA Growth Expectations: The company anticipates adjusted EBITDA to increase by 5% to 8%, driven by productivity cost savings and an improved product mix, reflecting proactive efforts to enhance operational efficiency and profitability.
- Cash Flow and Capex: Utz projects adjusted free cash flow to range between $60 million and $80 million, with capital expenditures expected to be between $60 million and $65 million, demonstrating prudent planning for future investments and financial health.
See More
Utz Brands Showcases New Products at 2026 Sweets & Snacks Expo
- Product Innovation: Utz Brands will showcase its most extensive product portfolio at the 2026 Sweets & Snacks Expo, including the newly launched high-protein pretzels and cheese curls, providing 8-10 grams of protein per serving, thereby meeting consumer demand for healthier snacks and enhancing brand competitiveness in the market.
- Limited Edition Flavors: The introduction of Sizzlin' Summer Burger flavored Rippled Potato Chips and the return of Lemonade flavored Potato Chips in partnership with Alex's Lemonade Stand Foundation, with a portion of sales up to $40,000 donated, further elevates brand image and attracts consumer attention.
- Market Leadership: Boulder Canyon, recognized as America's fastest-growing salty snack brand with over $122 million growth in 2025, continues to lead the better-for-you snack market by launching beef tallow kettle chips, catering to consumer demand for snacks made without seed oils, thus solidifying its market position.
- New Product Line: Boulder Canyon will introduce a new line of flavored tortilla chips at the expo, including Nacho, Sweet & Spicy Chili, and Chili Lime, with a full retail rollout planned for July 2026, aimed at diversifying its existing product offerings and satisfying varied consumer tastes.
See More
Utz Launches Limited-Time Summer Flavors of Potato Chips
- Summer Flavor Comeback: Utz's Lemonade flavored potato chips return due to strong consumer demand, with projected sales exceeding $1 million in 2025, highlighting the brand's strong appeal in the summer snack market.
- New Flavor Launch: The all-new Sizzlin' Summer Burger flavored Ripples Potato Chips are inspired by classic backyard barbecues, delivering a layered smoky and savory flavor experience aimed at attracting barbecue enthusiasts and further enriching Utz's product lineup.
- Charitable Partnership: Utz partners with Alex's Lemonade Stand Foundation, committing a portion of sales from Lemonade Chips (up to $40,000) to support childhood cancer research, demonstrating the brand's commitment to social responsibility and community support.
- National Retail Channels: Both limited-time chips are now available at major retailers like Walmart, Publix, and Kroger, as well as online, aiming to enhance brand visibility and market share through a broad distribution network.
See More
Utz Brands Shows Solid Underlying Growth Despite Soft Quarter Trends
- Quarterly Trend Analysis: Utz Brands (UTZ) has shown soft trends quarter-to-date, indicating volatility in market demand that could impact short-term sales performance.
- Growth Drivers: Despite the weak quarterly performance, the company's fundamentals remain strong, suggesting that its growth potential in the premium market still exists, potentially laying the groundwork for future performance rebounds.
- Market Reaction: Investors have reacted cautiously to Utz Brands' quarterly results, which may lead to short-term stock price volatility, but the long-term growth outlook remains optimistic.
- Strategic Adjustments: The company may need to reassess its market strategy to address current challenges and seize potential growth opportunities, ensuring sustained business development.
See More
Utz Brands Reports Mixed Q1 Earnings, Positive FY26 Outlook
- Earnings Performance: Utz Brands (UTZ) reported a mixed Q1 earnings, yet set a solid guidance for +2% to +3% organic sales growth in FY26, reflecting the company's confidence in future growth despite macroeconomic pressures.
- Market Analysis: RBC Capital Markets analyst Nik Mondi highlighted that while the salty snacks category continues to face macro pressures, Utz Brands remains an attractive long-term investment in the consumer staples sector, particularly as it expands its market share geographically.
- Stock Price Surge: Following the earnings report, Utz Brands (UTZ) shares jumped 10.8% in early trading on Wednesday, indicating market recognition of the company's growth potential, especially in comparison to its peers in the packaged food sector.
- Growth Drivers: Despite facing challenges, analysts believe Utz Brands will differentiate itself from competitors through idiosyncratic growth drivers that stimulate volume growth, enhancing its market position.
See More
