U.S. Automotive Brand Loyalty Reaches 51.4% Amid Rising Prices and EV Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Should l Buy RELX?
Source: Newsfilter
- Steady Brand Loyalty: According to LexisNexis, U.S. automotive brand loyalty held steady at 51.4% in 2025, rising 0.4 percentage points year-over-year, indicating sustained consumer preference despite challenges from high vehicle prices and expanding EV options.
- Toyota Leads the Market: Toyota topped the industry with a 60.2% loyalty rate in 2025, bolstered by strong retention among hybrid owners, demonstrating the brand's continued appeal in a competitive landscape.
- Declining EV Loyalty: Tesla's loyalty rate fell to 55.9% in 2025, reflecting a shift as consumers explore a wider array of electric vehicle options, intensifying competition and putting pressure on brand loyalty.
- Changing Purchase Environment: With average new vehicle prices exceeding $50,000 and incentives dropping to 6.7% of transaction prices, these factors significantly impact consumer purchasing decisions, potentially affecting future brand loyalty.
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Analyst Views on RELX
Wall Street analysts forecast RELX stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 28.810
Low
60.54
Averages
60.54
High
60.54
Current: 28.810
Low
60.54
Averages
60.54
High
60.54
About RELX
RELX PLC is a United Kingdom-based global provider of information-based analytics and decision tools for professional and business customers. The Company operates in four market segments: Risk; Scientific, Technical & Medical; Legal, and Exhibitions. The Risk segment provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. The Scientific, Technical & Medical segment helps researchers and healthcare professionals advance science and improve health outcomes by combining high-quality scientific and medical information. The Legal segment provides legal, regulatory and business information and analytics. The Exhibitions segment combines industry expertise with data and digital tools to help customers connect face-to-face and digitally, learn about markets, source products and complete transactions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Earnings Coverage: The latest dividend is easily covered by RELX's earnings, with projected earnings per share expected to rise by 40.2% over the next year, suggesting a payout ratio could reach 45% by next year, demonstrating sustainable dividend capacity.
- Stable Dividend Record: Over the past decade, RELX's annual payment has increased from £0.26 to £0.675, reflecting an average annual growth rate of about 10%, showcasing the company's stability and growth potential in dividends, which attracts more investor interest.
- Strong Income Stock: The combination of RELX's dividend growth and a 12% annual increase in earnings per share makes it a compelling income stock, allowing investors to anticipate stable cash flows and ongoing returns.
See More
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- Financial Performance: RELX reported FY 2023 revenue of £9.59 billion, up 1.4% from £9.434 billion in FY 2022, demonstrating the company's stability and resilience in the market.
- Profitability Improvement: The adjusted earnings per share (EPS) rose to 128.5 pence, a 5.8% increase from 120.1 pence the previous year, reflecting successful cost control and operational efficiency.
- Market Reaction: Despite revenue and profit growth, analysts express caution regarding enterprise software stocks, suggesting that AI impacts may accelerate market volatility, leading to potential downside pressure on RELX shares.
- Investment Rating: Analysts maintain a 'Hold' rating on RELX, indicating confidence in its long-term growth potential, particularly in the evolving technological landscape.
See More
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Market Reactions: This transition is contributing to a rotation in the stock market, affecting both U.S. equities and international markets as investors respond to the implications of AI advancements.
See More
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- AI's Impact on Stock Market: The anticipated positive influence of artificial intelligence on the stock market has not materialized as expected.
- Market Performance: Despite initial optimism, stock market performance has been lackluster, raising questions about the actual benefits of AI in trading.
- Investor Sentiment: Investor confidence appears to be wavering as the promised AI-driven gains fail to materialize.
- Future Outlook: Analysts are reconsidering the role of AI in financial markets, suggesting a more cautious approach moving forward.
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- Sales Guidance Downgrade: Despite the sales beat, Rambus issued first-quarter sales guidance below estimates, raising concerns about future growth and potentially impacting investor confidence in the company's outlook.
- Stock Price Movement: Following the earnings report, Rambus shares fell 14.2% in pre-market trading to $97.59, reflecting negative market sentiment regarding the company's future performance and possibly prompting short-term investor sell-offs.
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