Thor's Impressive Figures Accompanied by a Consumer Reality Check
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 03 2025
0mins
Should l Buy THO?
Source: Benzinga
Strong Q1 Performance: Thor Industries reported a first-quarter fiscal 2026 earnings per share of 41 cents, surpassing analyst expectations of a loss, with quarterly sales reaching $2.389 billion, an 11.5% increase year-over-year.
Segment Insights: The North American Motorized RV segment saw a significant 30.9% increase in net sales, while the Towable segment experienced a slight decline in sales but improved gross profit margins.
European Market Challenges: The European RV segment reported an 8.4% increase in net sales, but faced margin pressure due to a higher mix of lower-margin products and increased promotional costs.
Outlook and Guidance: Thor Industries maintains its fiscal 2026 EPS guidance of $3.75–$4.25 and sales outlook of $9.0–$9.5 billion, while expressing caution about consumer sentiment affecting future performance.
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Analyst Views on THO
Wall Street analysts forecast THO stock price to fall
11 Analyst Rating
2 Buy
9 Hold
0 Sell
Hold
Current: 113.570
Low
97.00
Averages
108.43
High
115.00
Current: 113.570
Low
97.00
Averages
108.43
High
115.00
About THO
THOR Industries, Inc. is a manufacturer of recreational vehicles (RV). The Company manufactures a variety of RVs in the United States and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe. Its segments include North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles and European Recreational Vehicles. The North American Towable Recreational Vehicles segment consists of Airstream (towable), Heartland (including Cruiser RV and DRV), Jayco (including Jayco towable, Starcraft and Highland Ridge), Keystone (including CrossRoads and Dutchmen), and KZ (including Venture RV). The North American Motorized Recreational Vehicles segment consists of Airstream (motorized), Jayco (including Jayco motorized and Entegra Coach), Thor Motor Coach and the Tiffin Group. The European Recreational Vehicles segment consists of the EHG business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
THOR Industries Executive Resignation
- Executive Departure: Leigh Tiffin announced his resignation as President of Tiffin Motorhomes effective immediately, which may impact leadership stability; however, the Tiffin family will remain engaged to ensure continuity of brand culture.
- Brand Commitment: Tiffin Motorhomes emphasized its long-standing commitment to craftsmanship, customer service, and innovation, ensuring that core values remain intact despite leadership changes, which is crucial for maintaining customer trust.
- Future Outlook: Bob Tiffin and Van Tiffin will continue to play significant roles within the company, with Bob providing leadership guidance and Van ensuring high-quality craftsmanship, indicating stability during the transition period.
- Operational Support: During the transition, Jayco will assist Tiffin Motorhomes' leadership team to maintain operational momentum and strategic execution, with no anticipated disruptions to customers or production.
See More
Tiffin Motorhomes President Resigns, Family Remains Engaged
- Leadership Change: Leigh Tiffin has resigned as President of Tiffin Motorhomes effective immediately; however, the Tiffin family will remain actively involved in the business, ensuring continuity of the brand's culture and values, which indicates stability during this leadership transition.
- Family Commitment: Founder Bob Tiffin will continue in an advisory role, providing guidance to ensure that Tiffin Motorhomes maintains its reputation for high-quality craftsmanship and customer service, reflecting the family's deep commitment to the brand.
- Strategic Support: THOR Industries CEO Bob Martin expressed gratitude for Leigh's contributions and reaffirmed commitment to the Tiffin brand, emphasizing that Jayco will assist in maintaining operational momentum during the transition to ensure no disruption to customers or production.
- Future Outlook: Despite the leadership change, Tiffin Motorhomes continues to operate with strong order momentum and dealer support, indicating the company's competitive position and optimistic growth potential in the market.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced the departure of Seth Woolf, Head of Corporate Development & Investor Relations, reflecting a personal career choice that may temporarily impact the company's investor communications.
- Transition Support: Woolf will continue to support THOR in a consulting role until the end of the fiscal year, ensuring a smooth transition and demonstrating the company's commitment to ongoing communication.
- Leadership Praise: CEO Bob Martin praised Woolf's contributions to enhancing investor engagement, indicating the company's focus on investor relations and its ongoing strategic commitments.
- Future Outlook: THOR Industries plans to provide further updates regarding its investor relations function, showcasing the company's determination to maintain transparent communication with shareholders and the investment community.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced that Seth Woolf, Head of Corporate Development & Investor Relations, will leave the company to pursue a role more aligned with his career history, highlighting the importance of personal career development.
- Transition Support: Woolf will continue to support THOR in a consulting capacity until the end of the fiscal year, ensuring a smooth transition in investor relations, reflecting the company's commitment to ongoing communication.
- Strengthened Investor Relations: During his tenure, Woolf made significant contributions to investor engagement, helping to enhance the company's communication with the investment community, demonstrating a commitment to transparency and dialogue.
- Future Updates Expected: THOR Industries anticipates providing further updates regarding its investor relations function soon, indicating the company's ongoing efforts to maintain strong relationships with shareholders.
See More
THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which helps reduce greenhouse gas emissions and solidifies its leadership in the eMobility sector.
- Sustainability Strategy: The company's FY2025 sustainability report highlights its commitment to minimizing environmental impact and enhancing social responsibility through innovative products and improved operations, showcasing a strong dedication to a sustainable future.
- Industry Leadership: At the Düsseldorf Caravan Salon, THOR unveiled the Dethleffs e.home ECO prototype, which combines electric mobility with sustainable construction, as nearly all components used have a lower carbon footprint than traditional RVs, enhancing its competitive edge in the market.
- Global Impact: THOR's sustainability program focuses not only on product innovation but also on improving the quality of life for employees and customers, supporting vibrant and resilient communities, reflecting its commitment to social responsibility on a global scale.
See More
THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which significantly reduces greenhouse gas emissions and reinforces its leadership in eMobility.
- Sustainability Achievements: In FY2025, THOR decreased global Scope 1 and Scope 2 emissions by 36% compared to the 2019 baseline, and Scope 3 emissions by 42% compared to the 2022 baseline, demonstrating substantial progress in environmental impact management.
- Solar Project Implementation: The solar projects installed at THOR's North American operations have eliminated 4,611 metric tons of CO2 equivalent, equivalent to the emissions of 1,076 gasoline vehicles driven for a year, showcasing the company's commitment to renewable energy utilization.
- Industry Recognition: THOR has been recognized for the fourth consecutive year in Newsweek's and Statista's lists of
See More
THOR Industries Executive Resignation
- Executive Departure: Leigh Tiffin announced his resignation as President of Tiffin Motorhomes effective immediately, which may impact leadership stability; however, the Tiffin family will remain engaged to ensure continuity of brand culture.
- Brand Commitment: Tiffin Motorhomes emphasized its long-standing commitment to craftsmanship, customer service, and innovation, ensuring that core values remain intact despite leadership changes, which is crucial for maintaining customer trust.
- Future Outlook: Bob Tiffin and Van Tiffin will continue to play significant roles within the company, with Bob providing leadership guidance and Van ensuring high-quality craftsmanship, indicating stability during the transition period.
- Operational Support: During the transition, Jayco will assist Tiffin Motorhomes' leadership team to maintain operational momentum and strategic execution, with no anticipated disruptions to customers or production.
See More
Tiffin Motorhomes President Resigns, Family Remains Engaged
- Leadership Change: Leigh Tiffin has resigned as President of Tiffin Motorhomes effective immediately; however, the Tiffin family will remain actively involved in the business, ensuring continuity of the brand's culture and values, which indicates stability during this leadership transition.
- Family Commitment: Founder Bob Tiffin will continue in an advisory role, providing guidance to ensure that Tiffin Motorhomes maintains its reputation for high-quality craftsmanship and customer service, reflecting the family's deep commitment to the brand.
- Strategic Support: THOR Industries CEO Bob Martin expressed gratitude for Leigh's contributions and reaffirmed commitment to the Tiffin brand, emphasizing that Jayco will assist in maintaining operational momentum during the transition to ensure no disruption to customers or production.
- Future Outlook: Despite the leadership change, Tiffin Motorhomes continues to operate with strong order momentum and dealer support, indicating the company's competitive position and optimistic growth potential in the market.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced the departure of Seth Woolf, Head of Corporate Development & Investor Relations, reflecting a personal career choice that may temporarily impact the company's investor communications.
- Transition Support: Woolf will continue to support THOR in a consulting role until the end of the fiscal year, ensuring a smooth transition and demonstrating the company's commitment to ongoing communication.
- Leadership Praise: CEO Bob Martin praised Woolf's contributions to enhancing investor engagement, indicating the company's focus on investor relations and its ongoing strategic commitments.
- Future Outlook: THOR Industries plans to provide further updates regarding its investor relations function, showcasing the company's determination to maintain transparent communication with shareholders and the investment community.
See More
THOR Industries Executive Departure Announcement
- Executive Departure: THOR Industries announced that Seth Woolf, Head of Corporate Development & Investor Relations, will leave the company to pursue a role more aligned with his career history, highlighting the importance of personal career development.
- Transition Support: Woolf will continue to support THOR in a consulting capacity until the end of the fiscal year, ensuring a smooth transition in investor relations, reflecting the company's commitment to ongoing communication.
- Strengthened Investor Relations: During his tenure, Woolf made significant contributions to investor engagement, helping to enhance the company's communication with the investment community, demonstrating a commitment to transparency and dialogue.
- Future Updates Expected: THOR Industries anticipates providing further updates regarding its investor relations function soon, indicating the company's ongoing efforts to maintain strong relationships with shareholders.
See More
THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which helps reduce greenhouse gas emissions and solidifies its leadership in the eMobility sector.
- Sustainability Strategy: The company's FY2025 sustainability report highlights its commitment to minimizing environmental impact and enhancing social responsibility through innovative products and improved operations, showcasing a strong dedication to a sustainable future.
- Industry Leadership: At the Düsseldorf Caravan Salon, THOR unveiled the Dethleffs e.home ECO prototype, which combines electric mobility with sustainable construction, as nearly all components used have a lower carbon footprint than traditional RVs, enhancing its competitive edge in the market.
- Global Impact: THOR's sustainability program focuses not only on product innovation but also on improving the quality of life for employees and customers, supporting vibrant and resilient communities, reflecting its commitment to social responsibility on a global scale.
See More
THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which significantly reduces greenhouse gas emissions and reinforces its leadership in eMobility.
- Sustainability Achievements: In FY2025, THOR decreased global Scope 1 and Scope 2 emissions by 36% compared to the 2019 baseline, and Scope 3 emissions by 42% compared to the 2022 baseline, demonstrating substantial progress in environmental impact management.
- Solar Project Implementation: The solar projects installed at THOR's North American operations have eliminated 4,611 metric tons of CO2 equivalent, equivalent to the emissions of 1,076 gasoline vehicles driven for a year, showcasing the company's commitment to renewable energy utilization.
- Industry Recognition: THOR has been recognized for the fourth consecutive year in Newsweek's and Statista's lists of
See More
