SEGG Media to Purchase Majority Ownership in Ant Media & Productions
Acquisition Announcement: SEGG Media Corporation has agreed to acquire a 51% stake in Ant Media & Productions, making Sports.com Studios the exclusive global streaming partner for the reality series "Special Forces Trilogy," set to air in 2026.
Series Details: The "Special Forces Trilogy" will feature 20 civilian contestants undergoing elite special forces-style challenges, hosted by Ant Middleton, with filming taking place in Dubai.
Strategic Importance: This partnership is seen as a significant milestone for Sports.com Studios and SEGG Media, enhancing their portfolio in sports and entertainment while showcasing Dubai as a premier filming location.
Future Plans: The acquisition is part of SEGG Media's strategy to build a globally relevant conglomerate, with expectations of creating exceptional value for shareholders as original content begins streaming on Sports.com.
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- Record-Breaking Views: Quadrant's latest YouTube video achieved over four million views, with one million in the first 24 hours, showcasing the brand's strong appeal among global audiences and solidifying its position in motorsport entertainment.
- Successful Social Media Campaign: The accompanying social media campaign garnered over 18.5 million impressions and 1.92 million engagements, attracting approximately 15,000 new followers, indicating Quadrant's effective digital marketing strategy and enhancing brand visibility.
- Fastest Lap Record: Lando Norris set the fastest lap of the day at 40.9 seconds in his 2026 LN Kart, narrowly beating Carlos Sainz's 41.4 seconds, demonstrating Quadrant's innovation in racing technology and content creation, which enhances the brand's professional image.
- Future Content Development: Quadrant has confirmed plans for additional collaborations with top-tier drivers, indicating the company's commitment to pushing the boundaries of motorsport entertainment, which is expected to further attract audiences and diversify revenue streams.
- Strategic Partnership Expansion: SEGG Media has announced an expansion of its partnership with Soccerex, becoming the official sponsor for global events in 2026 and 2027, which is expected to provide direct access to over $1 billion in annual football-related commercial spend, thereby enhancing its influence in the global football economy.
- Commercial Opportunity Acquisition: Through this collaboration, SEGG Media will integrate the Sports.com brand and leverage Soccerex's platform to engage hundreds of industry decision-makers, creating new opportunities in media rights, sponsorship, and content distribution to drive revenue growth.
- Acquisition Target Alignment: This partnership aligns with SEGG Media's objective to acquire a European football club, expected to provide structured commercial introductions and deal opportunities that support its strategic investments in the football sector.
- Industry Dialogue Participation: SEGG Media will engage in industry dialogue through Soccerex's Deal Network, building year-round visibility and driving strategic transactions related to football, further solidifying its core position within the global football ecosystem.
- Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue from Veloce and its subsidiary Quadrant in 2026, significantly enhancing the company's revenue base and international footprint.
- Diversified Revenue Model: Veloce operates across five core verticals, including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which strengthens its competitive position in the global market.
- Quadrant Expansion: In 2025, Quadrant generated $2.45 million in partnership and digital revenue, including $675,000 from merchandise and B2B activations through T-Mobile at the Las Vegas Grand Prix, driving brand exposure and consumer engagement.
- Leadership in Sustainable Racing: Veloce maintains a leading position in esports and sustainable motorsport, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and is set to participate in the FIA Hydrogen World Cup in 2026, further solidifying its market position.

- Significant Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue in 2026, significantly enhancing the company's revenue base and supporting its expansion into a global sports and digital media platform.
- Diversified Revenue Model: Veloce operates across five core verticals including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which creates ongoing monetization opportunities and reduces reliance on single revenue streams.
- Creator Agency Expansion: Since its launch in 2025, Veloce's creator agency has generated $620,000 in revenue while representing 15 high-profile creators, establishing commercial partnerships with brands like Audi and Ferrari, thereby enhancing brand influence and market penetration.
- Leadership in Sustainable Racing: Veloce maintains a leadership position in esports and sustainable racing, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and confirming its entry into the FIA Hydrogen World Cup in 2026, showcasing its forward-thinking in next-generation racing innovation.
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging MacLaurin's extensive experience in motorsport, content, and partnerships to drive commercial opportunities and enhance market competitiveness.
- Increased Ownership: SEGG Media has secured approximately 68% of Veloce's equity through the completion of remaining share purchases, a move that is expected to enhance operational efficiency, simplify capital structure, and support future growth strategies.
- Revenue Growth Outlook: Veloce is projected to contribute $20 million in annual revenue starting Q1 2026, significantly boosting SEGG's consolidated revenue and reinforcing its position in the global media platform landscape.
- Brand Expansion: Under MacLaurin's leadership, Quadrant has amassed nearly 7 million followers, driving rapid growth in the Veloce digital ecosystem, which is expected to yield substantial financial returns for SEGG and strengthen its role as a bridge between creator culture and top-tier sports entertainment.
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging his extensive experience in motorsport and content to drive commercial opportunities that enhance overall business performance.
- Increased Stake: SEGG Media has completed the acquisition of 68% of Veloce's equity, which is expected to streamline capital structure and enhance operational efficiency, thereby supporting future growth strategies and solidifying its position in the global sports entertainment market.
- Revenue Growth Forecast: Veloce is projected to contribute $20 million in annual revenue to SEGG starting in Q1 2026, representing a significant increase that will directly boost SEGG's consolidated revenue and strengthen its financial foundation.
- Brand Expansion: Under MacLaurin's leadership, the Quadrant brand has amassed nearly 7 million followers, driving growth in the Veloce digital ecosystem, which is expected to yield higher market share and revenue growth potential for the company.







