PSQ Holdings Announces CFO Transition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 07 2026
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Should l Buy PSQH?
Source: Newsfilter
- CFO Resignation: James Rinn, CFO of PSQ Holdings, will resign effective April 30, 2026, while remaining on the Board, a move that may impact the company's financial strategy and investor confidence.
- New CFO Appointment: Michael Pena will take over as CFO and Treasurer on May 1, 2026, and his successful track record at Credova is expected to drive further development in the fintech sector for the company.
- Accounting Officer Appointment: Krista Wenzel will be appointed Chief Accounting Officer on May 1, 2026, and her extensive experience in financial reporting and controls will enhance the company's financial transparency and compliance.
- Strategic Shift: This leadership transition reflects PSQ Holdings' strategic shift towards a fintech business model, with the new finance team focusing on capital allocation and operational finance to support long-term growth objectives.
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Analyst Views on PSQH
Wall Street analysts forecast PSQH stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.735
Low
3.50
Averages
4.00
High
4.50
Current: 0.735
Low
3.50
Averages
4.00
High
4.50
About PSQH
PSQ Holdings, Inc. provides a commerce and payments ecosystem that serves an audience of consumers and merchants. It operates under three segments: Financial Technology, Marketplace and Brands. The Financial Technology segment includes Credova, a consumer financing and payments company. The PSQ Marketplace (the Platform) is its primary customer and merchant acquisition tool. The Marketplace segment includes a Mobile application, which comprises a mobile app that is available for both iOS and Android-based devices, and Web-users can access its full platform at PublicSquare.com. The Brands segment comprises EveryLife, a direct-to-consumer (D2C) life-affirming baby products company. It leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly owned quality financial products and brands. Credova is a Buy Now Pay Later company focused on the outdoors and shooting sports industry. Its Marketplace is free to join for both consumers and business owners.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Revenue Growth: PSQ Holdings reported a 167% year-over-year revenue increase in Q1 2026, reaching $8.2 million, demonstrating the effectiveness of its restructuring and AI initiatives, which bolstered market confidence.
- Operating Cost Reduction: The company achieved an 18% decline in operating expenses, saving approximately $2 million, particularly with G&A and R&D expenses decreasing by 20% and 39%, respectively, indicating substantial progress in enhancing capital efficiency.
- Rapid Growth in Payments: The total GMV for payments reached $186.2 million in Q1, becoming the fastest-growing revenue driver, reflecting a broader industry trend of seeking PSQ's payment solutions amid political pressures, thereby expanding market opportunities.
- Brand Divestiture Plans: Management indicated active pursuit of selling the Brands segment, with hopes to finalize an agreement in the first half of 2026, a strategic shift that will allow the company to focus on fintech, enhancing long-term growth potential.
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- Earnings Overview: PSQ Holdings reported a Q1 2026 GAAP EPS of -$0.12, with revenue reaching $8.15 billion, indicating potential for revenue growth, yet the company continues to face profitability challenges.
- Net Loss Analysis: The net loss for Q1 2026 was $6.5 million, an increase of $2 million or 45% compared to the $4.4 million loss in Q1 2025, primarily driven by a $7.1 million decrease in gains related to changes in the fair value of warrant and earnout liabilities.
- Discontinued Operations Impact: Income from discontinued operations, net of tax, was $26,710 for the quarter, a significant improvement from a $2.4 million loss in Q1 2025, indicating progress in managing non-core business segments, although overall financial performance remains suboptimal.
- Executive Appointment: PSQ Holdings appointed Michael Pena as CFO and Treasurer, signaling a strategic focus on fintech, with expectations for revenue per employee growth through 2026.
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- Executive Changes: PSQ Holdings announced the appointment of Michael Pena as CFO and Treasurer effective May 1, 2026, while James Rinn will resign as CFO on April 30, 2026; Pena's extensive experience in structured finance and fintech is expected to enhance the company's financial management capabilities.
- New CAO Appointment: Krista Wenzel has been named Chief Accounting Officer effective May 1, 2026, and her deep knowledge of capital markets and enterprise finance will likely improve the company's financial transparency and compliance, thereby boosting investor confidence.
- Background Experience: Pena's successful tenure as CFO at Credova, where he facilitated an acquisition in March 2024, showcases his capabilities in investor relations and operations, while Wenzel's previous CFO roles in infrastructure investment platforms are expected to provide strategic financial insights for PSQ Holdings.
- Board Transition: Although Rinn is stepping down as CFO, he will remain a Class III Director, which will help ensure stability during the transition and leverage Rinn's experience to support the new executive team's operations.
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- CFO Resignation: James Rinn, CFO of PSQ Holdings, will resign effective April 30, 2026, while remaining on the Board, a move that may impact the company's financial strategy and investor confidence.
- New CFO Appointment: Michael Pena will take over as CFO and Treasurer on May 1, 2026, and his successful track record at Credova is expected to drive further development in the fintech sector for the company.
- Accounting Officer Appointment: Krista Wenzel will be appointed Chief Accounting Officer on May 1, 2026, and her extensive experience in financial reporting and controls will enhance the company's financial transparency and compliance.
- Strategic Shift: This leadership transition reflects PSQ Holdings' strategic shift towards a fintech business model, with the new finance team focusing on capital allocation and operational finance to support long-term growth objectives.
See More

James Rinn's Position: James Rinn remains on the board of directors after stepping down as Chief Financial Officer (CFO) of the company.
Company Leadership Changes: The transition in leadership reflects ongoing changes within the company's executive team.
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