Phunware Appoints New Senior Director of Sales to Enhance Guest Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2026
0mins
Source: Newsfilter
- Executive Appointment: Phunware has appointed Brent McMahan, a former executive at FLYR Hospitality, as the new Senior Director of Sales, leveraging his over a decade of experience in hospitality technology to drive sales growth and enhance customer relationships in the hospitality sector.
- Technology Showcase: The company will exhibit its Guest Intelligence Platform at the 2026 North America Hospitality Technology Exposition and Conference (HITEC), featuring AI Concierge and AI Itinerary Builder tools aimed at increasing guest engagement and ancillary revenue through personalized services.
- AI Concierge Performance: Since its launch in January 2026, the AI Concierge module has seen app engagement levels approximately 40% above internal forecasts, indicating strong demand for intelligent, location-aware experiences that are expected to reduce front desk inquiries and enhance guest satisfaction.
- Future Developments: Phunware's forthcoming Location-Aware Data Layer will integrate existing functionalities to provide real-time behavioral intelligence, enabling hotel operators to better understand guest behavior and optimize revenue generation strategies, thereby enhancing market competitiveness.
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Wall Street analysts forecast PHUN stock price to rise
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Current: 1.930
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About PHUN
Phunware, Inc. is an enterprise software company specializing in mobile app solutions with integrated intelligent capabilities. The Company provides businesses with the tools to create, implement, and manage custom mobile applications, analytics, digital advertising, and location-based services. It offers a cloud-based application framework vertical solution license for iOS and Android-based mobile applications. It focuses on addressing the patient experience for healthcare and the luxury guest experience for hospitality. Its product and service capabilities also serve the employee experience in the workplace, the shopper experience for retail, the fan experience for sports, the traveler experience for aviation, the luxury resident experience for real estate and the student experience for education. It offers integration of its software development kit licenses into applications, including analytics; content management; alerts, notifications and messaging, and location-based services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Phunware Appoints New Senior Director of Sales to Enhance Guest Engagement
- Executive Appointment: Phunware has appointed Brent McMahan, a former executive at FLYR Hospitality, as the new Senior Director of Sales, leveraging his over a decade of experience in hospitality technology to drive sales growth and enhance customer relationships in the hospitality sector.
- Technology Showcase: The company will exhibit its Guest Intelligence Platform at the 2026 North America Hospitality Technology Exposition and Conference (HITEC), featuring AI Concierge and AI Itinerary Builder tools aimed at increasing guest engagement and ancillary revenue through personalized services.
- AI Concierge Performance: Since its launch in January 2026, the AI Concierge module has seen app engagement levels approximately 40% above internal forecasts, indicating strong demand for intelligent, location-aware experiences that are expected to reduce front desk inquiries and enhance guest satisfaction.
- Future Developments: Phunware's forthcoming Location-Aware Data Layer will integrate existing functionalities to provide real-time behavioral intelligence, enabling hotel operators to better understand guest behavior and optimize revenue generation strategies, thereby enhancing market competitiveness.
See More
Phunware Appoints New CEO to Drive Strategic Transition
- Leadership Transition: Phunware announced the appointment of Dmitry Kroshka as CEO effective immediately, who has been a senior advisor since October 2025, expected to drive the company's 2.0 strategy.
- Strategic Focus: The new CEO will concentrate on integrating Phunware's mobile, location-aware, and customer engagement capabilities into a unified AI-enabled platform for complex physical environments, aiming to enhance the company's market competitiveness.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to assist in leading the product strategy and rollout of Product 2.0, which is expected to accelerate product development timelines.
- Enhanced Leadership: Michael Cerdá, founder of BSPG, will serve as Phunware's senior product leader, embedding additional proven AI product and engineering leadership alongside the Phunware team to expedite commercialization efforts.
See More
Phunware Leadership Transition and Product Strategy Update
- Leadership Change: Dmitry Kroshka has been appointed CEO to drive the Company's 2.0 Strategy, focusing on integrating mobile, location-aware, and customer engagement capabilities into a unified AI-driven platform, thereby enhancing competitiveness in hospitality, healthcare, and large-property markets.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to accelerate the development and commercialization of Product 2.0 under Michael Cerdá's leadership, which is expected to significantly enhance product delivery efficiency and market responsiveness.
- Strong Customer Retention: The Company boasts over 95% customer retention rates in its core verticals, establishing a solid foundation for future growth and demonstrating success in customer relationship management.
- AI Solution Launch: The commercial release of the AI Concierge module is running approximately 40% above internal forecasts, which not only enhances customer satisfaction but also opens new revenue growth opportunities, further solidifying its position in the industry.
See More
Phunware Q4 Earnings Beat Expectations
- Earnings Highlights: Phunware reported a Q4 GAAP EPS of -$0.11, beating market expectations by $0.03, indicating improvements in the company's profitability.
- Revenue Growth: The company's Q4 revenue reached $0.8 million, reflecting a 33.3% year-over-year increase and exceeding expectations by $0.2 million, showcasing strong business momentum.
- Market Reaction: The positive earnings report may lead to a favorable impact on Phunware's stock price, attracting more investor interest in its future growth potential.
- Strategic Outlook: With ongoing revenue growth, Phunware is positioned to strengthen its market presence in a competitive landscape, laying the groundwork for future expansion and innovation.
See More
Trump Media Explores Spin-Off of Truth Social
- Spin-Off Plan: Trump Media announced it is exploring a spin-off of Truth Social into a separate publicly traded company, which is expected to attract more public market attention following its merger with TAE Technologies.
- Market Reaction: Shares of Trump Media remained relatively unchanged on Friday, trading around $11, significantly lower than the over $100 highs seen in 2022, indicating market caution regarding its future prospects.
- Shareholder Benefits: According to the press release, the spin-off of Truth Social will allow current Trump Media stakeholders to receive shares in the new company, enhancing shareholder expectations for future growth.
- Strategic Positioning: Trump Media aims to counter what it perceives as an
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Phunware Launches Two Hospitality-Specific Products
- Product Innovation: Phunware has launched two hospitality-specific products targeting luxury brands and full-service properties, designed to enhance guest experiences and revenue through modular, native mobile apps that address the complex needs of large hotels and resorts.
- User Experience Enhancement: The redesigned website showcases Phunware's advanced location and wayfinding capabilities aimed at removing friction for guests within hotels, thereby improving customer satisfaction and enhancing brand loyalty.
- Market Potential: With guest app adoption rates exceeding 70%, Phunware's software solutions are transforming static hotel stays into high-margin digital marketplaces, which is expected to significantly boost ancillary revenue for clients.
- Strategic Direction: CEO Jeremy Krol emphasized Phunware's commitment to changing the economics of large hotels by eliminating friction in guest experiences, demonstrating the company's scalability and repeatable business model in a multi-billion-dollar market.
See More
Phunware Appoints New Senior Director of Sales to Enhance Guest Engagement
- Executive Appointment: Phunware has appointed Brent McMahan, a former executive at FLYR Hospitality, as the new Senior Director of Sales, leveraging his over a decade of experience in hospitality technology to drive sales growth and enhance customer relationships in the hospitality sector.
- Technology Showcase: The company will exhibit its Guest Intelligence Platform at the 2026 North America Hospitality Technology Exposition and Conference (HITEC), featuring AI Concierge and AI Itinerary Builder tools aimed at increasing guest engagement and ancillary revenue through personalized services.
- AI Concierge Performance: Since its launch in January 2026, the AI Concierge module has seen app engagement levels approximately 40% above internal forecasts, indicating strong demand for intelligent, location-aware experiences that are expected to reduce front desk inquiries and enhance guest satisfaction.
- Future Developments: Phunware's forthcoming Location-Aware Data Layer will integrate existing functionalities to provide real-time behavioral intelligence, enabling hotel operators to better understand guest behavior and optimize revenue generation strategies, thereby enhancing market competitiveness.
See More
Phunware Appoints New CEO to Drive Strategic Transition
- Leadership Transition: Phunware announced the appointment of Dmitry Kroshka as CEO effective immediately, who has been a senior advisor since October 2025, expected to drive the company's 2.0 strategy.
- Strategic Focus: The new CEO will concentrate on integrating Phunware's mobile, location-aware, and customer engagement capabilities into a unified AI-enabled platform for complex physical environments, aiming to enhance the company's market competitiveness.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to assist in leading the product strategy and rollout of Product 2.0, which is expected to accelerate product development timelines.
- Enhanced Leadership: Michael Cerdá, founder of BSPG, will serve as Phunware's senior product leader, embedding additional proven AI product and engineering leadership alongside the Phunware team to expedite commercialization efforts.
See More
Phunware Leadership Transition and Product Strategy Update
- Leadership Change: Dmitry Kroshka has been appointed CEO to drive the Company's 2.0 Strategy, focusing on integrating mobile, location-aware, and customer engagement capabilities into a unified AI-driven platform, thereby enhancing competitiveness in hospitality, healthcare, and large-property markets.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to accelerate the development and commercialization of Product 2.0 under Michael Cerdá's leadership, which is expected to significantly enhance product delivery efficiency and market responsiveness.
- Strong Customer Retention: The Company boasts over 95% customer retention rates in its core verticals, establishing a solid foundation for future growth and demonstrating success in customer relationship management.
- AI Solution Launch: The commercial release of the AI Concierge module is running approximately 40% above internal forecasts, which not only enhances customer satisfaction but also opens new revenue growth opportunities, further solidifying its position in the industry.
See More
Phunware Q4 Earnings Beat Expectations
- Earnings Highlights: Phunware reported a Q4 GAAP EPS of -$0.11, beating market expectations by $0.03, indicating improvements in the company's profitability.
- Revenue Growth: The company's Q4 revenue reached $0.8 million, reflecting a 33.3% year-over-year increase and exceeding expectations by $0.2 million, showcasing strong business momentum.
- Market Reaction: The positive earnings report may lead to a favorable impact on Phunware's stock price, attracting more investor interest in its future growth potential.
- Strategic Outlook: With ongoing revenue growth, Phunware is positioned to strengthen its market presence in a competitive landscape, laying the groundwork for future expansion and innovation.
See More
Trump Media Explores Spin-Off of Truth Social
- Spin-Off Plan: Trump Media announced it is exploring a spin-off of Truth Social into a separate publicly traded company, which is expected to attract more public market attention following its merger with TAE Technologies.
- Market Reaction: Shares of Trump Media remained relatively unchanged on Friday, trading around $11, significantly lower than the over $100 highs seen in 2022, indicating market caution regarding its future prospects.
- Shareholder Benefits: According to the press release, the spin-off of Truth Social will allow current Trump Media stakeholders to receive shares in the new company, enhancing shareholder expectations for future growth.
- Strategic Positioning: Trump Media aims to counter what it perceives as an
See More
Phunware Launches Two Hospitality-Specific Products
- Product Innovation: Phunware has launched two hospitality-specific products targeting luxury brands and full-service properties, designed to enhance guest experiences and revenue through modular, native mobile apps that address the complex needs of large hotels and resorts.
- User Experience Enhancement: The redesigned website showcases Phunware's advanced location and wayfinding capabilities aimed at removing friction for guests within hotels, thereby improving customer satisfaction and enhancing brand loyalty.
- Market Potential: With guest app adoption rates exceeding 70%, Phunware's software solutions are transforming static hotel stays into high-margin digital marketplaces, which is expected to significantly boost ancillary revenue for clients.
- Strategic Direction: CEO Jeremy Krol emphasized Phunware's commitment to changing the economics of large hotels by eliminating friction in guest experiences, demonstrating the company's scalability and repeatable business model in a multi-billion-dollar market.
See More
