Ortega Launches First 'Seis de Mayo' Celebration in Chicago
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 28 2026
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Should l Buy BGS?
Source: Newsfilter
- Celebration Launch: Ortega officially declares May 6 as 'Seis de Mayo,' aiming to extend the Cinco de Mayo festivities and enhance its influence in Mexican food culture.
- Chicago Culinary Feature: The inaugural 'Seis de Mayo' celebration will introduce the 'Chicago Taco Dog,' a fusion of the classic Chicago hot dog and Ortega taco shell, expected to attract significant consumer participation.
- Promotional Campaign: To encourage consumer engagement, Ortega will offer a buy one, get one free promotion from May 5-6, aiming to boost product sales and enhance brand loyalty.
- Social Media Engagement: Consumers can share their celebrations using #SeisDeMayo, while Ortega will interact with consumers on social media platforms to further increase brand awareness and participation.
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Analyst Views on BGS
Wall Street analysts forecast BGS stock price to fall
5 Analyst Rating
0 Buy
4 Hold
1 Sell
Hold
Current: 5.420
Low
3.00
Averages
4.10
High
5.00
Current: 5.420
Low
3.00
Averages
4.10
High
5.00
About BGS
B&G Foods, Inc. manufactures, sells and distributes branded shelf-stable and frozen foods across the United States, Canada, and Puerto Rico. Its products include frozen and canned vegetables, canola and other cooking oils, cooking sprays, oatmeal and other hot cereals, fruit spreads, canned meats and beans, bagel chips, spices, wine vinegar, maple syrup, molasses, salad dressings, dry soups, tomato-based products, crackers, baking powder, baking soda, corn starch, nut clusters and other specialty products. It operates in four segments: Specialty, Meals, Frozen and Vegetables, and Spices and Flavor Solutions. Its products are marketed under various brands, including B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Baker's Joy, Regina, TrueNorth, Static Guard, SugarTwin, Brer Rabbit Green Giant, Las Palmas, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands, Victoria, Mama Mary's, Spring Tree, Victoria and now, College Inn and Kitchen Basics, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Impact of Dividend Cut: The company slashed its dividend by 60% in 2022 and has not reinstated it in the following two years, indicating slow progress in improving its balance sheet, which has negatively affected investor confidence.
- High Leverage Risk: As of 2025, B&G Foods' debt-to-equity ratio stands at 4.4x, markedly higher than General Mills' 1.4x and Kraft Heinz's 0.5x, highlighting its financial leverage risk significantly above industry averages.
- Industry Challenges Intensify: The consumer staples sector is grappling with tightening consumer budgets and high energy prices, and while B&G Foods is taking steps to ensure survival, investors should approach this high-risk, high-yield stock with caution until leverage improves.
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- Celebration Launch: Ortega has officially declared May 6 as 'Seis de Mayo' to extend the Cinco de Mayo festivities, aiming to enhance brand recognition and consumer engagement by encouraging gatherings among family and friends.
- Chicago Fiesta: The inaugural 'Seis de Mayo' celebration will take place in Chicago with taco truck pop-ups at two locations, where brand character Brotega will interact with fans, enhancing brand image and attracting more consumer attention.
- Limited-Time Food Introduction: The Chicago Taco Dog debuts as a new product, merging the classic Chicago hot dog with Ortega's Mexican flavors, expected to draw local consumers and drive sales growth while enhancing the brand's innovative image.
- Promotional Campaign: From May 5 to 6, Ortega will offer a buy one, get one free promotion, aimed at incentivizing consumer purchases and further boosting the brand's competitiveness and customer loyalty in the market.
See More
Ortega Launches First 'Seis de Mayo' Celebration in Chicago
- Celebration Launch: Ortega officially declares May 6 as 'Seis de Mayo,' aiming to extend the Cinco de Mayo festivities and enhance its influence in Mexican food culture.
- Chicago Culinary Feature: The inaugural 'Seis de Mayo' celebration will introduce the 'Chicago Taco Dog,' a fusion of the classic Chicago hot dog and Ortega taco shell, expected to attract significant consumer participation.
- Promotional Campaign: To encourage consumer engagement, Ortega will offer a buy one, get one free promotion from May 5-6, aiming to boost product sales and enhance brand loyalty.
- Social Media Engagement: Consumers can share their celebrations using #SeisDeMayo, while Ortega will interact with consumers on social media platforms to further increase brand awareness and participation.
See More
B&G Foods (BGS) Q3 2024 Earnings Call Transcript
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- Dividend Yield Analysis: B&G Foods boasts a 13% dividend yield, significantly higher than the S&P 500's 1.1% and the consumer staples sector's 2.1%, yet this high yield conceals substantial financial risks.
- Impact of Dividend Cut: The company slashed its dividend by 60% in 2022 and has not reinstated it in the following two years, indicating slow progress in improving its balance sheet, which has negatively affected investor confidence.
- High Leverage Risk: As of 2025, B&G Foods' debt-to-equity ratio stands at 4.4x, markedly higher than General Mills' 1.4x and Kraft Heinz's 0.5x, highlighting its financial leverage risk significantly above industry averages.
- Industry Challenges Intensify: The consumer staples sector is grappling with tightening consumer budgets and high energy prices, and while B&G Foods is taking steps to ensure survival, investors should approach this high-risk, high-yield stock with caution until leverage improves.
See More
B&G Foods Faces Financial Risks Amid High Dividend Yield
- High Dividend Appeal: B&G Foods boasts a 13% dividend yield, significantly higher than the S&P 500's 1.1% and the consumer staples sector's 2.1%, attracting yield-seeking investors, yet it carries substantial risks.
- Deteriorating Financial Health: Despite cutting its dividend by 60% in 2022 to strengthen its balance sheet, B&G Foods reported a debt-to-equity ratio of 4.4x in 2025, which is considerably higher than General Mills' 1.4x, indicating ongoing financial distress.
- Insufficient Interest Coverage: The company's interest coverage ratio stood at only 1.3x in 2025, starkly lower than Kraft Heinz's 4.7x and General Mills' 5.4x, highlighting significant challenges in meeting debt obligations.
- Increasing Industry Challenges: With consumers tightening budgets and high energy prices exerting pressure, the entire consumer staples sector is struggling, and while B&G Foods is taking necessary steps for survival, its high-risk dividend stock may not be suitable for most investors.
See More
Iconic Mexican Food Brand Launches First 'Seis de Mayo' Celebration
- Celebration Launch: Ortega has officially declared May 6 as 'Seis de Mayo' to extend the Cinco de Mayo festivities, aiming to enhance brand recognition and consumer engagement by encouraging gatherings among family and friends.
- Chicago Fiesta: The inaugural 'Seis de Mayo' celebration will take place in Chicago with taco truck pop-ups at two locations, where brand character Brotega will interact with fans, enhancing brand image and attracting more consumer attention.
- Limited-Time Food Introduction: The Chicago Taco Dog debuts as a new product, merging the classic Chicago hot dog with Ortega's Mexican flavors, expected to draw local consumers and drive sales growth while enhancing the brand's innovative image.
- Promotional Campaign: From May 5 to 6, Ortega will offer a buy one, get one free promotion, aimed at incentivizing consumer purchases and further boosting the brand's competitiveness and customer loyalty in the market.
See More
Ortega Launches First 'Seis de Mayo' Celebration in Chicago
- Celebration Launch: Ortega officially declares May 6 as 'Seis de Mayo,' aiming to extend the Cinco de Mayo festivities and enhance its influence in Mexican food culture.
- Chicago Culinary Feature: The inaugural 'Seis de Mayo' celebration will introduce the 'Chicago Taco Dog,' a fusion of the classic Chicago hot dog and Ortega taco shell, expected to attract significant consumer participation.
- Promotional Campaign: To encourage consumer engagement, Ortega will offer a buy one, get one free promotion from May 5-6, aiming to boost product sales and enhance brand loyalty.
- Social Media Engagement: Consumers can share their celebrations using #SeisDeMayo, while Ortega will interact with consumers on social media platforms to further increase brand awareness and participation.
See More
B&G Foods (BGS) Q3 2024 Earnings Call Transcript
See More
Post Holdings Starts Fiscal 2026 Strongly with Surging EBITDA
- Strong Financial Performance: Post Holdings exceeded expectations with its first-quarter adjusted EBITDA for fiscal 2026, reflecting robust operational execution and efficiency, which is expected to drive overall annual growth.
- Foodservice Segment Strength: The company updated its normalized annual adjusted EBITDA run rate for the Foodservice segment to approximately $500 million, indicating a solid value proposition that helps clients reduce labor costs while supporting sustainable growth.
- Raised EBITDA Guidance: Benefiting from sustained momentum in Foodservice, the company raised its fiscal 2026 adjusted EBITDA guidance to $1.55 billion to $1.58 billion, up from the previous range of $1.50 billion to $1.54 billion, showcasing confidence in future growth.
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