Obagi Launches New Lip Care Innovations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 03 2026
0mins
Should l Buy WALD?
Source: Newsfilter
- Product Innovation: Obagi has launched two new lip care products, the Lip Therapy AHA + PHA Smoothing Micro-Peel and the SPF 30 Soothe & Protect Lip Treatment, designed to enhance lip health through scientifically-backed formulations that improve user experience.
- Clinical Validation: The new products have been dermatologist-tested, with users reporting significant improvements in the appearance and feel of their lips, indicating effectiveness in enhancing hydration and reducing fine lines.
- Market Positioning: Priced at $55 for the Micro-Peel and $40 for the Lip Treatment, these products are expected to be sold through professional channels and will be available on Obagi.com starting February 3, further solidifying Obagi's leadership in the professional skincare market.
- Brand Strategy: This product launch reflects Obagi's long-standing commitment to skincare innovation, aiming to provide professional-grade care that helps consumers achieve healthy, beautiful skin, thereby enhancing the brand's competitiveness in the rapidly growing skincare market.
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Analyst Views on WALD
Wall Street analysts forecast WALD stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.580
Low
3.50
Averages
3.75
High
4.00
Current: 1.580
Low
3.50
Averages
3.75
High
4.00
About WALD
Waldencast plc is a global multi-brand beauty and wellness platform. It is focused on developing, acquiring, accelerating, and scaling conscious and purpose-driven brands. Its segments include Obagi Medical and Milk Makeup. The Obagi Medical segment sells advanced skincare products backed by science and formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles, and to protect and enhance skin tone and texture. Its portfolio of medical-grade skincare with consumer-centric, in-office injectable procedures includes Saypha ChIQ, and MagIQ lines of injectable hyaluronic acid gels. The Milk Makeup segment consists of the business of Milk. Its Milk’s business activities include developing, marketing, and selling cosmetics, skincare, and other beauty products. Its Milk Makeup segment offers over 250 products through its United States Website www.MilkMakeup.com and retail partners include Sephora globally and Ulta Beauty in the United States.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Obagi Partners with Schweiger Dermatology for ALOHA Program Launch
- Partnership Announcement: Obagi Medical has partnered with Schweiger Dermatology to advance the ALOHA Program, which aims to translate clinical safety and efficacy data from FDA trials into real-world applications, potentially enhancing patient satisfaction and provider-patient relationships.
- Clinical Research Initiative: The ALOHA Program includes a Phase 4 clinical study led by Dr. David Goldberg, utilizing standardized data capture protocols to evaluate Obagi®saypha®MagIQ™, providing robust clinical evidence for the new injectable's market launch.
- Marketing Strategy: Through this collaboration, Obagi plans to present initial findings at upcoming industry conferences, highlighting the real-world impact of the new product within the Schweiger network, thereby strengthening its competitive position in the aesthetics market.
- Technological Innovation: Obagi®saypha®MagIQ™ employs MACRO Core Technology to deliver high usable HA content and consistent gel distribution, ensuring natural-looking results and predictable injection outcomes, further solidifying Obagi's leadership in the professional skincare sector.
See More
Obagi Partners with DermFx for ALOHA Program Launch
- Strategic Partnership: Obagi Medical has formed a strategic alliance with DermFx to leverage the ALOHA program, translating FDA clinical trial safety and efficacy into practical applications, thereby enhancing DermFx's competitive edge in Southern California.
- Data-Driven Practice: The program will utilize standardized data capture and structured evaluations across multiple locations to help DermFx deliver superior patient experiences, ultimately increasing patient satisfaction and loyalty.
- Innovative Technology Application: The Obagi®saypha®MagIQ™ utilizes advanced MACRO Core technology to ensure natural-looking results and high hyaluronic acid content post-injection, enhancing treatment outcomes and market appeal for DermFx.
- Industry Leadership: This collaboration not only demonstrates Obagi's support for diverse medical practices but also underscores its leadership position in the rapidly growing professional skincare market, expected to drive future business growth.
See More
Obagi Partners with Moxie to Launch ALOHA Program
- Strategic Partnership: Obagi Medical has partnered with Moxie to launch the ALOHA Program, aimed at leveraging Moxie's all-in-one software and marketing solutions to help med spa entrepreneurs achieve predictable growth and profitability while enhancing clinical and operational excellence.
- Data-Driven Evaluation: Moxie will conduct a structured assessment of Obagi® saypha® MagIQ™ across its network of supported aesthetic practices, utilizing data-driven insights and expert coaching to generate substantial evidence on the filler’s integration into scalable aesthetic workflows.
- Enhanced Patient Experience: The ALOHA Program evaluates both clinical performance and patient experience, equipping providers with integrated Obagi protocols to drive satisfaction and loyalty, ensuring consistent treatment outcomes and strengthening market competitiveness.
- Innovative Technology Application: Obagi® saypha® MagIQ™ utilizes proprietary MACRO Core Technology to deliver natural-looking results and category-leading performance, ensuring high usable HA content upon injection and consistent gel distribution, further solidifying Obagi's leadership in the rapidly evolving aesthetic market.
See More
Obagi Launches New Lip Care Innovations
- Product Innovation: Obagi has launched two new lip care products, the Lip Therapy AHA + PHA Smoothing Micro-Peel and the SPF 30 Soothe & Protect Lip Treatment, designed to enhance lip health through scientifically-backed formulations that improve user experience.
- Clinical Validation: The new products have been dermatologist-tested, with users reporting significant improvements in the appearance and feel of their lips, indicating effectiveness in enhancing hydration and reducing fine lines.
- Market Positioning: Priced at $55 for the Micro-Peel and $40 for the Lip Treatment, these products are expected to be sold through professional channels and will be available on Obagi.com starting February 3, further solidifying Obagi's leadership in the professional skincare market.
- Brand Strategy: This product launch reflects Obagi's long-standing commitment to skincare innovation, aiming to provide professional-grade care that helps consumers achieve healthy, beautiful skin, thereby enhancing the brand's competitiveness in the rapidly growing skincare market.
See More
Obagi Partners with VIO Med Spa to Launch ALOHA Program
- Partnership Announcement: Obagi Medical has partnered with VIO Med Spa to launch the ALOHA Program, which aims to conduct a multi-site evaluation of the Obagi® saypha® MagIQ™ filler, leveraging VIO's innovative injectables and personalized wellness protocols to enhance patient outcomes and experiences.
- Clinical Assessment Focus: The program will standardize data collection to evaluate clinical performance and patient experience, ensuring robust real-world evidence in high-volume aesthetic settings, thereby elevating industry standards and practices.
- Training Initiative: The ALOHA Program will kick off at the upcoming VIO University training, providing two days of expert-led training for the VIO network, aimed at enhancing clinical excellence and patient satisfaction in aesthetic medicine.
- Technological Edge: The Obagi® saypha® MagIQ™, developed using Croma-Pharma GmbH's MACRO Core Technology, delivers high usable HA content and consistent gel distribution, ensuring natural-looking results and predictable injection outcomes, further solidifying Obagi's leadership in the professional skincare market.
See More
Waldencast Faces Securities Fraud Claims, Shares Drop 6.49%
- Investigation Launched: Pomerantz LLP is investigating whether Waldencast plc has engaged in securities fraud or other unlawful business practices, which could undermine investor confidence and lead to further stock price volatility.
- Financial Outlook Downgraded: In its Q2 2025 financial report, Waldencast projected net revenue for the full year to be broadly in line with 2024, with an adjusted EBITDA margin in the high single digits, significantly lower than the previously expected mid-teens growth, indicating a notable decline in profitability.
- Substantial Losses: The company reported a net loss of $185.2 million for the first half of 2025, primarily due to impairment charges of $132.1 million and $20 million on its Obagi Medical and Milk Makeup brands, reflecting severe brand value erosion.
- Stock Price Reaction: Following the earnings report, Waldencast's Class A ordinary shares fell by $0.20, or 6.49%, closing at $2.88, indicating a pessimistic market sentiment regarding the company's future prospects.
See More
Obagi Partners with Schweiger Dermatology for ALOHA Program Launch
- Partnership Announcement: Obagi Medical has partnered with Schweiger Dermatology to advance the ALOHA Program, which aims to translate clinical safety and efficacy data from FDA trials into real-world applications, potentially enhancing patient satisfaction and provider-patient relationships.
- Clinical Research Initiative: The ALOHA Program includes a Phase 4 clinical study led by Dr. David Goldberg, utilizing standardized data capture protocols to evaluate Obagi®saypha®MagIQ™, providing robust clinical evidence for the new injectable's market launch.
- Marketing Strategy: Through this collaboration, Obagi plans to present initial findings at upcoming industry conferences, highlighting the real-world impact of the new product within the Schweiger network, thereby strengthening its competitive position in the aesthetics market.
- Technological Innovation: Obagi®saypha®MagIQ™ employs MACRO Core Technology to deliver high usable HA content and consistent gel distribution, ensuring natural-looking results and predictable injection outcomes, further solidifying Obagi's leadership in the professional skincare sector.
See More
Obagi Partners with DermFx for ALOHA Program Launch
- Strategic Partnership: Obagi Medical has formed a strategic alliance with DermFx to leverage the ALOHA program, translating FDA clinical trial safety and efficacy into practical applications, thereby enhancing DermFx's competitive edge in Southern California.
- Data-Driven Practice: The program will utilize standardized data capture and structured evaluations across multiple locations to help DermFx deliver superior patient experiences, ultimately increasing patient satisfaction and loyalty.
- Innovative Technology Application: The Obagi®saypha®MagIQ™ utilizes advanced MACRO Core technology to ensure natural-looking results and high hyaluronic acid content post-injection, enhancing treatment outcomes and market appeal for DermFx.
- Industry Leadership: This collaboration not only demonstrates Obagi's support for diverse medical practices but also underscores its leadership position in the rapidly growing professional skincare market, expected to drive future business growth.
See More
Obagi Partners with Moxie to Launch ALOHA Program
- Strategic Partnership: Obagi Medical has partnered with Moxie to launch the ALOHA Program, aimed at leveraging Moxie's all-in-one software and marketing solutions to help med spa entrepreneurs achieve predictable growth and profitability while enhancing clinical and operational excellence.
- Data-Driven Evaluation: Moxie will conduct a structured assessment of Obagi® saypha® MagIQ™ across its network of supported aesthetic practices, utilizing data-driven insights and expert coaching to generate substantial evidence on the filler’s integration into scalable aesthetic workflows.
- Enhanced Patient Experience: The ALOHA Program evaluates both clinical performance and patient experience, equipping providers with integrated Obagi protocols to drive satisfaction and loyalty, ensuring consistent treatment outcomes and strengthening market competitiveness.
- Innovative Technology Application: Obagi® saypha® MagIQ™ utilizes proprietary MACRO Core Technology to deliver natural-looking results and category-leading performance, ensuring high usable HA content upon injection and consistent gel distribution, further solidifying Obagi's leadership in the rapidly evolving aesthetic market.
See More
Obagi Launches New Lip Care Innovations
- Product Innovation: Obagi has launched two new lip care products, the Lip Therapy AHA + PHA Smoothing Micro-Peel and the SPF 30 Soothe & Protect Lip Treatment, designed to enhance lip health through scientifically-backed formulations that improve user experience.
- Clinical Validation: The new products have been dermatologist-tested, with users reporting significant improvements in the appearance and feel of their lips, indicating effectiveness in enhancing hydration and reducing fine lines.
- Market Positioning: Priced at $55 for the Micro-Peel and $40 for the Lip Treatment, these products are expected to be sold through professional channels and will be available on Obagi.com starting February 3, further solidifying Obagi's leadership in the professional skincare market.
- Brand Strategy: This product launch reflects Obagi's long-standing commitment to skincare innovation, aiming to provide professional-grade care that helps consumers achieve healthy, beautiful skin, thereby enhancing the brand's competitiveness in the rapidly growing skincare market.
See More
Obagi Partners with VIO Med Spa to Launch ALOHA Program
- Partnership Announcement: Obagi Medical has partnered with VIO Med Spa to launch the ALOHA Program, which aims to conduct a multi-site evaluation of the Obagi® saypha® MagIQ™ filler, leveraging VIO's innovative injectables and personalized wellness protocols to enhance patient outcomes and experiences.
- Clinical Assessment Focus: The program will standardize data collection to evaluate clinical performance and patient experience, ensuring robust real-world evidence in high-volume aesthetic settings, thereby elevating industry standards and practices.
- Training Initiative: The ALOHA Program will kick off at the upcoming VIO University training, providing two days of expert-led training for the VIO network, aimed at enhancing clinical excellence and patient satisfaction in aesthetic medicine.
- Technological Edge: The Obagi® saypha® MagIQ™, developed using Croma-Pharma GmbH's MACRO Core Technology, delivers high usable HA content and consistent gel distribution, ensuring natural-looking results and predictable injection outcomes, further solidifying Obagi's leadership in the professional skincare market.
See More
Waldencast Faces Securities Fraud Claims, Shares Drop 6.49%
- Investigation Launched: Pomerantz LLP is investigating whether Waldencast plc has engaged in securities fraud or other unlawful business practices, which could undermine investor confidence and lead to further stock price volatility.
- Financial Outlook Downgraded: In its Q2 2025 financial report, Waldencast projected net revenue for the full year to be broadly in line with 2024, with an adjusted EBITDA margin in the high single digits, significantly lower than the previously expected mid-teens growth, indicating a notable decline in profitability.
- Substantial Losses: The company reported a net loss of $185.2 million for the first half of 2025, primarily due to impairment charges of $132.1 million and $20 million on its Obagi Medical and Milk Makeup brands, reflecting severe brand value erosion.
- Stock Price Reaction: Following the earnings report, Waldencast's Class A ordinary shares fell by $0.20, or 6.49%, closing at $2.88, indicating a pessimistic market sentiment regarding the company's future prospects.
See More
