Natural Grocers Launches Wild Smoked Salmon Varieties
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 22 2026
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Source: Newsfilter
- Product Launch: Natural Grocers introduces two new private-label wild smoked salmon varieties, sockeye and coho, made from wild-caught Alaskan salmon, aimed at enhancing everyday meal versatility and expanding the brand's product line.
- Sustainable Sourcing Standards: Both salmon varieties are certified by the Marine Stewardship Council (MSC) and are sustainably harvested to ensure healthy fish populations, aligning with Natural Grocers' Gold seafood standards and demonstrating the company's commitment to environmental stewardship.
- Product Features: Each salmon variety is cold-smoked in small batches and priced at $8.99 for 3 ounces, offering a silky texture and balanced flavor suitable for various uses, from bagels to pasta dishes, catering to diverse consumer preferences.
- Brand Expansion Strategy: Since its launch in 2016, Natural Grocers' private-label products have grown to over 900 items, with plans for more high-quality offerings, reflecting the company's belief that access to responsibly produced food should remain affordable for all consumers.
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About NGVC
Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer of natural and organic groceries, body care products and dietary supplements. Its stores offer a comprehensive selection of natural and organic groceries and dietary supplements in a smaller-store format that aims to provide a convenient, clean and easily shopped environment for its customers. It offers a variety of products associated with special diets, such as gluten-free, vegetarian and non-dairy. Its grocery products include organic produce; Natural Grocers brand products; dry, frozen and canned groceries; meats and seafood; dairy products, dairy substitutes and eggs; prepared food; bread and baked goods; beverages, and beer, wine and hard cider. Its dietary supplement department primarily sells name-brand supplements, as well as a line of Natural Grocers brand private-label dietary supplements. It also offers body care, pet care, household and general merchandise and books. It has over 169 stores in 21 states.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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