Marriott Vacations Worldwide: Executive Purchases and Shareholder Returns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy VAC?
Source: Marketbeat
Company Overview: Marriott Vacations Worldwide, a spinoff from Marriott International, focuses on resort management and timeshares, but faces challenges in growth and market perception.
Stock Performance and Risks: The stock has seen insider buying, but analysts express concerns over tepid market support, high short interest, and potential declines in stock price due to deteriorating demand and high debt levels.
Dividends and Share Buybacks: The company maintains a robust dividend yield of approximately 5.8% and engages in share buybacks, which help reduce share count and support capital returns.
Market Outlook: Despite a healthy cash flow, the company is in a downtrend, influenced by weak sentiment and short selling, with risks of further declines if market conditions do not improve.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy VAC?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on VAC
Wall Street analysts forecast VAC stock price to rise
9 Analyst Rating
4 Buy
3 Hold
2 Sell
Hold
Current: 53.310
Low
37.00
Averages
57.24
High
70.00
Current: 53.310
Low
37.00
Averages
57.24
High
70.00
About VAC
Marriott Vacations Worldwide Corporation is a global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. Its segments include Vacation Ownership, and Exchange & Third-Party Management. Vacation Ownership segment includes a portfolio of resorts. It is a worldwide developer, marketer, seller and manager of vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, and Hyatt Vacation Club brands. It is a worldwide developer, marketer and seller of vacation ownership and related products under The Ritz-Carlton Club brand. Exchange & Third-Party Management segment includes an exchange network and membership programs, as well as the provision of management services to other resorts and lodging properties. These services are provided through its Interval International and Aqua-Aston businesses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Marriott Vacations Worldwide: Executive Purchases and Shareholder Returns
Company Overview: Marriott Vacations Worldwide, a spinoff from Marriott International, focuses on resort management and timeshares, but faces challenges in growth and market perception.
Stock Performance and Risks: The stock has seen insider buying, but analysts express concerns over tepid market support, high short interest, and potential declines in stock price due to deteriorating demand and high debt levels.
Dividends and Share Buybacks: The company maintains a robust dividend yield of approximately 5.8% and engages in share buybacks, which help reduce share count and support capital returns.
Market Outlook: Despite a healthy cash flow, the company is in a downtrend, influenced by weak sentiment and short selling, with risks of further declines if market conditions do not improve.
See More
Luxury Hotels Set Record Rates Amid Spending Slowdown
- Significant Revenue Growth: In 2025, ultra-luxury hotels saw a 10.6% increase in revenue per available room, more than triple the overall hotel industry's growth rate, indicating robust demand and profitability in the high-end market.
- Record Room Rates: Average daily room rates reached $1,245, and despite rising prices, occupancy rates also increased, reflecting affluent travelers' sustained demand for premium amenities and wellness offerings.
- Market Strategy Shift: Hotel operators are increasingly targeting wealthier clientele; while the luxury goods market has softened, high-income consumers continue to travel, boosting the performance of luxury hotels.
- Risks and Opportunities: Although confidence has grown among younger high-net-worth travelers, the high pricing strategy carries risks, as service missteps could test even wealthy customers' willingness to pay, necessitating careful management by operators.
See More
Pierre et Vacances Shareholders Meeting Announcement
- Meeting Date and Location: The Combined General Meeting of Pierre et Vacances is scheduled for February 12, 2026, at 2:30 PM at Handilab in Saint-Denis, allowing shareholders to participate in key decisions.
- Notice Publication: The notice of the meeting and agenda was published on January 7, 2026, in the Bulletin des Annonces Légales Obligatoires, ensuring shareholders receive timely information for participation.
- Participation and Voting Details: Details regarding participation and voting will be outlined in the notice published on January 28, 2026, ensuring shareholders are informed of their rights and obligations.
- Document Request Rights: Shareholders may request relevant documents up to five days before the meeting, ensuring all shareholders have access to necessary information for informed decision-making.
See More
Pierre & Vacances-Center Parcs Reports Nearly 7% Revenue Growth in Q1 2025/2026
- Revenue Growth: In Q1 2025/2026, Pierre & Vacances-Center Parcs reported total revenue of €387.3 million, a nearly 7% increase from €372.5 million in the previous year, demonstrating the company's strong performance in the tourism market and effective demand capture.
- Customer Satisfaction Improvement: Customer satisfaction rates increased across all brands, with an occupancy rate nearing 70% for the quarter and exceeding 84% at mountain destinations, reflecting a strong start to the winter season and enhancing brand competitiveness.
- New Loyalty Program: Center Parcs launched its new loyalty program, Friends, in December 2025, attracting 1.9 million members within a month, aimed at enhancing customer experience and loyalty to drive repeat stays, thereby increasing customer retention and market share.
- Strategic Partnership Expansion: On January 5, 2026, maeva acquired the Camping Paradis and Ushuaïa Villages franchises, positioning itself as the leading outdoor accommodation franchisor in France, further solidifying its leadership in the outdoor accommodation market.
See More
Morgan Stanley Downgrades J M Smucker Price Target to $105
- Rating Downgrade: Morgan Stanley analyst Megan Alexander downgraded J M Smucker Co (NYSE:SJM) from Overweight to Equal-Weight, lowering the price target from $115 to $105, reflecting a cautious outlook on the company's future growth.
- Market Reaction: J M Smucker's shares closed at $104.78 on Thursday, close to the new price target, indicating market sensitivity to analyst rating changes, which may impact investor confidence.
- Other Downgrades: Truist Securities analyst Richard Newitter downgraded Penumbra Inc (NYSE:PEN) from Buy to Hold, raising the price target from $370 to $374, suggesting a cautiously optimistic view on the company's future performance.
- Multiple Institutions Adjust: Deutsche Bank analyst Nate Svensson downgraded Shift4 Payments Inc (NYSE:FOUR) from Buy to Hold, slashing the price target to $65, reflecting concerns over the company's profitability.
See More
Pierre & Vacances Reports 2025 Shareholder Voting Rights Data
- Shareholder Voting Rights Data: As of December 31, 2025, Pierre & Vacances reported a total of 461,988,258 ordinary shares, with both theoretical and actual voting rights at 461,884,716, indicating stability in the company's shareholder structure.
- Preferred Shares Status: The report highlights that 1,130 preferred shares are excluded from trading and do not carry voting rights, which underscores the company's transparency and compliance in shareholder voting rights.
- Capital Structure: Pierre & Vacances has a share capital of €4,619,875.36, reflecting a robust strategy in capital management aimed at enhancing investor confidence.
- Compliance Information: The company’s registration number 316 580 869 confirms its legal operation in Paris, ensuring compliance and transparency in the market.
See More
Marriott Vacations Worldwide: Executive Purchases and Shareholder Returns
Company Overview: Marriott Vacations Worldwide, a spinoff from Marriott International, focuses on resort management and timeshares, but faces challenges in growth and market perception.
Stock Performance and Risks: The stock has seen insider buying, but analysts express concerns over tepid market support, high short interest, and potential declines in stock price due to deteriorating demand and high debt levels.
Dividends and Share Buybacks: The company maintains a robust dividend yield of approximately 5.8% and engages in share buybacks, which help reduce share count and support capital returns.
Market Outlook: Despite a healthy cash flow, the company is in a downtrend, influenced by weak sentiment and short selling, with risks of further declines if market conditions do not improve.
See More
Luxury Hotels Set Record Rates Amid Spending Slowdown
- Significant Revenue Growth: In 2025, ultra-luxury hotels saw a 10.6% increase in revenue per available room, more than triple the overall hotel industry's growth rate, indicating robust demand and profitability in the high-end market.
- Record Room Rates: Average daily room rates reached $1,245, and despite rising prices, occupancy rates also increased, reflecting affluent travelers' sustained demand for premium amenities and wellness offerings.
- Market Strategy Shift: Hotel operators are increasingly targeting wealthier clientele; while the luxury goods market has softened, high-income consumers continue to travel, boosting the performance of luxury hotels.
- Risks and Opportunities: Although confidence has grown among younger high-net-worth travelers, the high pricing strategy carries risks, as service missteps could test even wealthy customers' willingness to pay, necessitating careful management by operators.
See More
Pierre et Vacances Shareholders Meeting Announcement
- Meeting Date and Location: The Combined General Meeting of Pierre et Vacances is scheduled for February 12, 2026, at 2:30 PM at Handilab in Saint-Denis, allowing shareholders to participate in key decisions.
- Notice Publication: The notice of the meeting and agenda was published on January 7, 2026, in the Bulletin des Annonces Légales Obligatoires, ensuring shareholders receive timely information for participation.
- Participation and Voting Details: Details regarding participation and voting will be outlined in the notice published on January 28, 2026, ensuring shareholders are informed of their rights and obligations.
- Document Request Rights: Shareholders may request relevant documents up to five days before the meeting, ensuring all shareholders have access to necessary information for informed decision-making.
See More
Pierre & Vacances-Center Parcs Reports Nearly 7% Revenue Growth in Q1 2025/2026
- Revenue Growth: In Q1 2025/2026, Pierre & Vacances-Center Parcs reported total revenue of €387.3 million, a nearly 7% increase from €372.5 million in the previous year, demonstrating the company's strong performance in the tourism market and effective demand capture.
- Customer Satisfaction Improvement: Customer satisfaction rates increased across all brands, with an occupancy rate nearing 70% for the quarter and exceeding 84% at mountain destinations, reflecting a strong start to the winter season and enhancing brand competitiveness.
- New Loyalty Program: Center Parcs launched its new loyalty program, Friends, in December 2025, attracting 1.9 million members within a month, aimed at enhancing customer experience and loyalty to drive repeat stays, thereby increasing customer retention and market share.
- Strategic Partnership Expansion: On January 5, 2026, maeva acquired the Camping Paradis and Ushuaïa Villages franchises, positioning itself as the leading outdoor accommodation franchisor in France, further solidifying its leadership in the outdoor accommodation market.
See More
Morgan Stanley Downgrades J M Smucker Price Target to $105
- Rating Downgrade: Morgan Stanley analyst Megan Alexander downgraded J M Smucker Co (NYSE:SJM) from Overweight to Equal-Weight, lowering the price target from $115 to $105, reflecting a cautious outlook on the company's future growth.
- Market Reaction: J M Smucker's shares closed at $104.78 on Thursday, close to the new price target, indicating market sensitivity to analyst rating changes, which may impact investor confidence.
- Other Downgrades: Truist Securities analyst Richard Newitter downgraded Penumbra Inc (NYSE:PEN) from Buy to Hold, raising the price target from $370 to $374, suggesting a cautiously optimistic view on the company's future performance.
- Multiple Institutions Adjust: Deutsche Bank analyst Nate Svensson downgraded Shift4 Payments Inc (NYSE:FOUR) from Buy to Hold, slashing the price target to $65, reflecting concerns over the company's profitability.
See More
Pierre & Vacances Reports 2025 Shareholder Voting Rights Data
- Shareholder Voting Rights Data: As of December 31, 2025, Pierre & Vacances reported a total of 461,988,258 ordinary shares, with both theoretical and actual voting rights at 461,884,716, indicating stability in the company's shareholder structure.
- Preferred Shares Status: The report highlights that 1,130 preferred shares are excluded from trading and do not carry voting rights, which underscores the company's transparency and compliance in shareholder voting rights.
- Capital Structure: Pierre & Vacances has a share capital of €4,619,875.36, reflecting a robust strategy in capital management aimed at enhancing investor confidence.
- Compliance Information: The company’s registration number 316 580 869 confirms its legal operation in Paris, ensuring compliance and transparency in the market.
See More
