Hilton, Marriott, and Hyatt Approach Record Highs: Here Are 2 Hotel Stocks Worth Investing In.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 16 2026
0mins
Source: Barron's
Hotel Preferences: Travelers are returning to hotels for services like room service and housekeeping after trying homestays.
Stock Performance: Shares of major hotel chains such as Hilton, Marriott, and Hyatt are nearing record highs.
Investment Opportunities: Wyndham Hotels & Resorts and Choice Hotels International are suggested as potentially better investment options.
Market Trends: The shift back to hotels indicates a changing preference in the hospitality market.
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Analyst Views on WH
Wall Street analysts forecast WH stock price to rise
8 Analyst Rating
6 Buy
2 Hold
0 Sell
Strong Buy
Current: 77.680
Low
76.00
Averages
89.88
High
99.00
Current: 77.680
Low
76.00
Averages
89.88
High
99.00
About WH
Wyndham Hotels & Resorts, Inc. is a hotel franchising company. The Company operates through one segment: Hotel Franchising. The Hotel Franchising segment consists of licensing its lodging brands and providing related services to third-party hotel owners and others. The Company operates approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler. The Company operates a portfolio of 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, ECHO Suites, Registry Collection Hotels, Trademark Collection, and Wyndham.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Wyndham Hotels & Resorts Shows Significant ROCE Growth
- ROCE Improvement: Wyndham Hotels & Resorts has achieved a return on capital employed (ROCE) of 15%, significantly higher than the hospitality industry's 10%, indicating the company's superior capital efficiency and ability to create greater shareholder value.
- Significant Efficiency Growth: Over the past five years, Wyndham's ROCE has grown by 127% while maintaining stable capital employed, demonstrating the company's remarkable success in enhancing operational efficiency, with potential for continued growth.
- Substantial Shareholder Returns: The company has delivered a 34% return to shareholders over the last five years, suggesting that the market may not yet fully recognize this positive trend, presenting an opportunity for investors.
- Long-Term Growth Potential: The management team's long-term growth plans warrant attention, as improved profitability and capital efficiency position Wyndham Hotels to capture greater market share and profit growth in the future.
See More
AI Turbulence Impacts Market Performance
- Increased Market Volatility: Last week, stocks in software, real estate, financial services, and logistics faced selling pressure due to concerns over AI-related disruptions, with the Nasdaq Composite falling 0.2% and a weekly loss of 2.1%, indicating market sensitivity to AI impacts.
- Consumer Spending Data Focus: This week's highlight will be the Personal Consumption Expenditures (PCE) report on Friday, which will provide insights into consumer spending in December and inflation trends, especially following last week's unexpected slowdown in the Consumer Price Index (CPI).
- Corporate Earnings in Spotlight: Walmart (WMT) is set to release its fourth-quarter earnings on Thursday, marking the first report under new CEO John Furner, making it a key indicator of consumer spending that the market is eagerly anticipating.
- Ongoing AI Impact: As AI tools' potential effects intensify across various sectors, software stocks like Salesforce (CRM) and ServiceNow (NOW) have seen significant declines, reflecting the market's heightened vigilance regarding AI disruptions, necessitating close monitoring of future industry developments.
See More
Wyndham Hotels to Host Q4 2025 Earnings Call on February 19, 2026
- Earnings Release Schedule: Wyndham Hotels will report its Q4 and full-year 2025 results on February 18, 2026, at approximately 4:30 p.m. ET, providing insights into the company's performance and market position.
- Investor Conference Call: CEO Geoff Ballotti and interim CFO Kurt Albert will host a call on February 19, 2026, at 8:00 a.m. ET to discuss the earnings results and future business outlook, engaging directly with investors.
- Live Webcast Access: Investors can access the live webcast through the company's website at https://investor.wyndhamhotels.com, ensuring they stay updated on the latest company developments.
- Replay Services: An archive of the webcast will be available starting at noon ET on February 19, 2026, with a telephone replay accessible for approximately ten days, allowing investors to review the meeting content at their convenience.
See More
Wyndham Hotels to Report 2025 Results on February 18, 2026
- Earnings Release Schedule: Wyndham Hotels will report its fourth quarter and full-year 2025 financial results on February 18, 2026, at approximately 4:30 p.m. ET, showcasing the company's performance across its 8,300 hotels worldwide.
- Investor Conference Call: CEO Geoff Ballotti and interim CFO Kurt Albert will host a call on February 19, 2026, at 8:00 a.m. ET to discuss financial results and business outlook, which is expected to attract significant investor interest.
- Webcast Access: Investors can access the live webcast through Wyndham's website, enhancing transparency and meeting investor demand for company information, thereby increasing trust in the market.
- Loyalty Program Advantage: Wyndham's Wyndham Rewards program boasts approximately 121 million enrolled members, offering opportunities for point redemption at hotels, vacation club resorts, and vacation rentals globally, which enhances customer loyalty and drives future revenue growth.
See More
Wyndham Hotels Partners with Choctaw Nation to Add Four New Resorts
- Hotel Expansion: Wyndham Hotels has partnered with the Choctaw Nation to add four new resorts, increasing nearly 2,000 rooms, marking a strategic move into the rapidly growing regional gaming market.
- Flagship Resort Launch: Choctaw Casino Resort-Durant joins the Wyndham Grand portfolio, featuring over 1,600 rooms and world-class entertainment facilities, significantly enhancing the area's tourism appeal.
- Market Potential: According to the American Gaming Association, tribal gaming revenue reached a record $43.9 billion in 2024, and Wyndham's expansion aligns perfectly with this trend, catering to the growing travel demand.
- Technology Support: The deal leverages over $375 million in technology investments to enhance operational efficiency and market competitiveness for Choctaw resorts, further improving customer experience and loyalty.
See More
Hilton, Marriott, and Hyatt Approach Record Highs: Here Are 2 Hotel Stocks Worth Investing In.
Hotel Preferences: Travelers are returning to hotels for services like room service and housekeeping after trying homestays.
Stock Performance: Shares of major hotel chains such as Hilton, Marriott, and Hyatt are nearing record highs.
Investment Opportunities: Wyndham Hotels & Resorts and Choice Hotels International are suggested as potentially better investment options.
Market Trends: The shift back to hotels indicates a changing preference in the hospitality market.
See More
Wyndham Hotels & Resorts Shows Significant ROCE Growth
- ROCE Improvement: Wyndham Hotels & Resorts has achieved a return on capital employed (ROCE) of 15%, significantly higher than the hospitality industry's 10%, indicating the company's superior capital efficiency and ability to create greater shareholder value.
- Significant Efficiency Growth: Over the past five years, Wyndham's ROCE has grown by 127% while maintaining stable capital employed, demonstrating the company's remarkable success in enhancing operational efficiency, with potential for continued growth.
- Substantial Shareholder Returns: The company has delivered a 34% return to shareholders over the last five years, suggesting that the market may not yet fully recognize this positive trend, presenting an opportunity for investors.
- Long-Term Growth Potential: The management team's long-term growth plans warrant attention, as improved profitability and capital efficiency position Wyndham Hotels to capture greater market share and profit growth in the future.
See More
AI Turbulence Impacts Market Performance
- Increased Market Volatility: Last week, stocks in software, real estate, financial services, and logistics faced selling pressure due to concerns over AI-related disruptions, with the Nasdaq Composite falling 0.2% and a weekly loss of 2.1%, indicating market sensitivity to AI impacts.
- Consumer Spending Data Focus: This week's highlight will be the Personal Consumption Expenditures (PCE) report on Friday, which will provide insights into consumer spending in December and inflation trends, especially following last week's unexpected slowdown in the Consumer Price Index (CPI).
- Corporate Earnings in Spotlight: Walmart (WMT) is set to release its fourth-quarter earnings on Thursday, marking the first report under new CEO John Furner, making it a key indicator of consumer spending that the market is eagerly anticipating.
- Ongoing AI Impact: As AI tools' potential effects intensify across various sectors, software stocks like Salesforce (CRM) and ServiceNow (NOW) have seen significant declines, reflecting the market's heightened vigilance regarding AI disruptions, necessitating close monitoring of future industry developments.
See More
Wyndham Hotels to Host Q4 2025 Earnings Call on February 19, 2026
- Earnings Release Schedule: Wyndham Hotels will report its Q4 and full-year 2025 results on February 18, 2026, at approximately 4:30 p.m. ET, providing insights into the company's performance and market position.
- Investor Conference Call: CEO Geoff Ballotti and interim CFO Kurt Albert will host a call on February 19, 2026, at 8:00 a.m. ET to discuss the earnings results and future business outlook, engaging directly with investors.
- Live Webcast Access: Investors can access the live webcast through the company's website at https://investor.wyndhamhotels.com, ensuring they stay updated on the latest company developments.
- Replay Services: An archive of the webcast will be available starting at noon ET on February 19, 2026, with a telephone replay accessible for approximately ten days, allowing investors to review the meeting content at their convenience.
See More
Wyndham Hotels to Report 2025 Results on February 18, 2026
- Earnings Release Schedule: Wyndham Hotels will report its fourth quarter and full-year 2025 financial results on February 18, 2026, at approximately 4:30 p.m. ET, showcasing the company's performance across its 8,300 hotels worldwide.
- Investor Conference Call: CEO Geoff Ballotti and interim CFO Kurt Albert will host a call on February 19, 2026, at 8:00 a.m. ET to discuss financial results and business outlook, which is expected to attract significant investor interest.
- Webcast Access: Investors can access the live webcast through Wyndham's website, enhancing transparency and meeting investor demand for company information, thereby increasing trust in the market.
- Loyalty Program Advantage: Wyndham's Wyndham Rewards program boasts approximately 121 million enrolled members, offering opportunities for point redemption at hotels, vacation club resorts, and vacation rentals globally, which enhances customer loyalty and drives future revenue growth.
See More
Wyndham Hotels Partners with Choctaw Nation to Add Four New Resorts
- Hotel Expansion: Wyndham Hotels has partnered with the Choctaw Nation to add four new resorts, increasing nearly 2,000 rooms, marking a strategic move into the rapidly growing regional gaming market.
- Flagship Resort Launch: Choctaw Casino Resort-Durant joins the Wyndham Grand portfolio, featuring over 1,600 rooms and world-class entertainment facilities, significantly enhancing the area's tourism appeal.
- Market Potential: According to the American Gaming Association, tribal gaming revenue reached a record $43.9 billion in 2024, and Wyndham's expansion aligns perfectly with this trend, catering to the growing travel demand.
- Technology Support: The deal leverages over $375 million in technology investments to enhance operational efficiency and market competitiveness for Choctaw resorts, further improving customer experience and loyalty.
See More
Hilton, Marriott, and Hyatt Approach Record Highs: Here Are 2 Hotel Stocks Worth Investing In.
Hotel Preferences: Travelers are returning to hotels for services like room service and housekeeping after trying homestays.
Stock Performance: Shares of major hotel chains such as Hilton, Marriott, and Hyatt are nearing record highs.
Investment Opportunities: Wyndham Hotels & Resorts and Choice Hotels International are suggested as potentially better investment options.
Market Trends: The shift back to hotels indicates a changing preference in the hospitality market.
See More
