Haitong International Begins Coverage of WB-SW with Outperform Rating and Target Price of HKD 107
Haitong International Coverage: Haitong International has initiated coverage on WB-SW (09898.HK), giving it an Outperform rating and a target price of HKD107.
Valuation Insights: The report indicates a FY26 P/E ratio of 8 times, which is below the industry average, reflecting Weibo's stable user base and growth rate compared to other internet companies.
Short Selling Data: The short selling amount for WB-SW is reported at $10.15 million, with a short selling ratio of 44.258%.
Market Context: Weibo is currently in a steady development phase, with a stabilizing growth rate, positioning it lower than its peers in the internet sector.
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Regulation of Short Video Content: The Cyberspace Administration of China (CAC) plans to enforce standardized labeling for short video content across platforms, making it mandatory for users to label their videos appropriately.
Current Issues with Labeling: The CAC highlighted inconsistencies in current labeling practices, noting that many videos, including those with fictional content and AI-generated material, are misleadingly presented, affecting public perception and online order.
Platform Compliance Efforts: Major platforms like Douyin, KUAISHOU, and TENCENT are actively addressing these issues, having removed over 37,000 non-compliant videos and dealt with more than 3,400 accounts in the past month.
Governance and Transparency: The platforms have supplemented labels for over 600,000 videos and issued governance announcements to expose typical cases of non-compliance, aiming to improve the integrity of the online ecosystem.

Haitong International Coverage: Haitong International has initiated coverage on WB-SW (09898.HK), giving it an Outperform rating and a target price of HKD107.
Valuation Insights: The report indicates a FY26 P/E ratio of 8 times, which is below the industry average, reflecting Weibo's stable user base and growth rate compared to other internet companies.
Short Selling Data: The short selling amount for WB-SW is reported at $10.15 million, with a short selling ratio of 44.258%.
Market Context: Weibo is currently in a steady development phase, with a stabilizing growth rate, positioning it lower than its peers in the internet sector.
3Q25 Financial Performance: WB-SW's 3Q25 results met lowered forecasts, with a 5% YoY revenue decline and a 20% drop in adjusted net profit, while gross profit margin decreased to 76%.
Outlook and Forecast Adjustments: UBS has slightly reduced its 2025 adjusted net profit forecast by 2% due to a cautious outlook for 4Q25 revenue and a decline in gross profit margin.
Target Price Changes: UBS lowered its target price for WB-SW's US stock from US$14.5 to US$14.2 and for H-shares to $110.4, maintaining a Buy rating.
Dividend Yield Expectation: UBS anticipates an 8% dividend yield for the next year, which is expected to provide downside protection for the share price.
Stock Performance: WB-SW (09898.HK) experienced a slight decline, with a decrease of 0.100 (-0.125%).
Short Selling Activity: The stock saw short selling amounting to $2.73 million, with a short selling ratio of 25.206%.
Quarterly Results: The company announced its 3Q25 results, reporting net revenues of US$442 million.
Year-over-Year Comparison: The net revenues reflect a decrease of 4.8% compared to the same period last year.
CAC Investigation: The Cyberspace Administration of China (CAC) has investigated WB-SW and KUAISHOU-W for disrupting the internet ecosystem, leading both platforms to announce rectification measures.
Rectification Measures: WB-SW has formed a task force to implement strict governance standards for trending topic lists, aiming to enhance its information content management responsibilities.
Company Performance: WB-SW (09898.HK) reported a 1.6% year-over-year increase in net revenue to USD445 million and a 12.3% rise in net profit to USD126 million for the second quarter ending June 2025.
Market Reaction: Following the results announcement, the company's stock surged by 8.4% to HKD89.15, with significant trading volume of 121,300 shares amounting to HKD10.745 million.









