Haitong International Begins Coverage of ZHIHU-W with Outperform Rating and Target Price of HKD 14.8
Research Coverage Initiation: Haitong International has initiated coverage on ZHIHU-W (02390.HK) with an Outperform rating and a target price of HKD14.8, despite a recent decline in stock price.
Generative AI Integration: The broker highlights ZHIHU-W's integration of generative AI in various applications, which could improve content supply efficiency and commercial conversion, providing new monetization opportunities.
Revenue Forecast: Haitong International projects ZHIHU-W's total revenue for 4Q25 and FY25 to be RMB640 million and RMB2.75 billion, respectively, reflecting a year-over-year decline of 25% and 24%.
Optimistic Outlook: Despite the revenue decline, the broker remains positive about ZHIHU-W's unique position in the Q&A community and its advantages from large models and substantial cash reserves.
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Goldman Sachs Revenue Forecast: Goldman Sachs predicts that ZHIHU-W (02390.HK) will experience a 26% year-over-year decline in total revenue for Q4 2025, alongside a non-GAAP net loss of RMB38 million.
Membership and Training Impact: The anticipated revenue drop is attributed to a decrease in the company's membership numbers and vocational training services.
Broker Rating and Target Price Adjustment: The brokerage maintains a Neutral rating on ZHIHU-W and has lowered its target prices for the company's H-shares and US stock from $12.6/US$4.7 to $11.5/US$4.3.
Short Selling Data: As of December 23, 2025, ZHIHU-W has a short selling amount of $906.00 and a short selling ratio of 1.396%.

Research Coverage Initiation: Haitong International has initiated coverage on ZHIHU-W (02390.HK) with an Outperform rating and a target price of HKD14.8, despite a recent decline in stock price.
Generative AI Integration: The broker highlights ZHIHU-W's integration of generative AI in various applications, which could improve content supply efficiency and commercial conversion, providing new monetization opportunities.
Revenue Forecast: Haitong International projects ZHIHU-W's total revenue for 4Q25 and FY25 to be RMB640 million and RMB2.75 billion, respectively, reflecting a year-over-year decline of 25% and 24%.
Optimistic Outlook: Despite the revenue decline, the broker remains positive about ZHIHU-W's unique position in the Q&A community and its advantages from large models and substantial cash reserves.





