First Agentic Advertising Campaign in Spain Achieves Success
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2026
0mins
Source: Newsfilter
- Agentic Advertising Innovation: PubMatic, in partnership with Havas, launched Spain's first agentic advertising campaign for Movistar, utilizing autonomous AI and direct access to premium CTV inventory, marking a new milestone in programmatic media buying.
- Significant Efficiency Gains: The use of AgenticOS reduced campaign setup time by 80%, enabling deployment within minutes while maintaining accuracy and transparency, greatly enhancing client responsiveness and market competitiveness.
- Outstanding Advertising Results: The campaign achieved a CPM 18% below target and impressions exceeded target by 23%, running in high-quality, brand-safe CTV environments, validating the effectiveness and cost-efficiency of agentic technology in advertising.
- Deepening Strategic Collaboration: Havas' Digital Transformation Manager noted that this campaign exemplifies how agentic AI can transform media planning and activation in CTV, further enhancing strategic partnerships between brands and clients while improving measurable advertising outcomes.
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Analyst Views on PUBM
Wall Street analysts forecast PUBM stock price to rise
7 Analyst Rating
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 11.300
Low
9.50
Averages
12.92
High
20.00
Current: 11.300
Low
9.50
Averages
12.92
High
20.00
About PUBM
PubMatic, Inc. is an artificial intelligence-powered advertising technology company that delivers digital advertising performance. The Company's integrated technology platform connects buyers, publishers, data providers, and commerce media networks on a single, unified platform to deliver advertising (ad) performance, control and transparency. Its platform allows publishers to sell, in real time, ad impressions to buyers and provides automated inventory management and monetization tools to publishers across various device types and digital ad formats. Its cloud infrastructure is designed for the processing of real-time, programmatic ad transactions and the aggregation and analysis of the significant data accompanying each transaction. The Company's omni channel platform supports a range of ad formats and digital device types, including mobile apps, mobile Web, desktops, displays, video, over-the-top (OTT), connected television (CTV), and rich media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Gracenote Partners with PubMatic to Enhance CTV Advertising
- Strategic Partnership: Gracenote and PubMatic have formed a strategic partnership aimed at enhancing the discoverability and purchasing efficiency of connected TV (CTV) advertising by integrating content intelligence, thereby enabling advertisers to better leverage the streaming ad market.
- Data Integration: By integrating Gracenote's program data in real-time, PubMatic can match advertising opportunities at auction, allowing advertisers to select inventory associated with specific content, significantly improving ad targeting precision and transparency.
- Real-Time Decision Support: The integration operates on the IAB Tech Lab's Agentic Real-Time Framework, supporting rapid data integration with only 0.1 to 0.5 milliseconds added to transaction times, ensuring advertisers can make timely decisions in a fast-paced market.
- Market Impact: This collaboration enables advertisers to precisely target ads around high-value content such as live sports events, enhancing ad effectiveness while providing publishers with better inventory differentiation and monetization capabilities, thus promoting sustainable growth in the entire streaming ad ecosystem.
See More
First Agentic Advertising Campaign in Spain Achieves Success
- Agentic Advertising Innovation: PubMatic, in partnership with Havas, launched Spain's first agentic advertising campaign for Movistar, utilizing autonomous AI and direct access to premium CTV inventory, marking a new milestone in programmatic media buying.
- Significant Efficiency Gains: The use of AgenticOS reduced campaign setup time by 80%, enabling deployment within minutes while maintaining accuracy and transparency, greatly enhancing client responsiveness and market competitiveness.
- Outstanding Advertising Results: The campaign achieved a CPM 18% below target and impressions exceeded target by 23%, running in high-quality, brand-safe CTV environments, validating the effectiveness and cost-efficiency of agentic technology in advertising.
- Deepening Strategic Collaboration: Havas' Digital Transformation Manager noted that this campaign exemplifies how agentic AI can transform media planning and activation in CTV, further enhancing strategic partnerships between brands and clients while improving measurable advertising outcomes.
See More
The Trade Desk Slides After Q1 Report Misses EPS and Guidance Disappoints
- Disappointing Earnings Report: The Trade Desk's Q1 2026 sales growth of 12% slightly exceeded analyst expectations, yet the adjusted EPS fell short, indicating weakened profitability that could undermine investor confidence.
- Weak Sales Guidance: The company forecasts only 8% sales growth for Q2, with expected revenue of $750 million, falling short of Wall Street's consensus of $770 million, reflecting macroeconomic and geopolitical pressures that may lead to further stock price declines.
- Surge in Trading Volume: On Friday, The Trade Desk saw trading volume reach 41.1 million shares, about 103% above its three-month average of 20.2 million shares, indicating heightened market attention on its performance and potential for increased short-term volatility.
- Market Performance Comparison: Despite a 1.83% drop to $23.06, The Trade Desk has grown 666% since its IPO in 2016, showcasing long-term investment potential; however, the recent disappointing performance may cause investors to remain cautious.
See More
PubMatic Reports Q1 2026 Earnings Exceeding Expectations
- Significant Revenue Growth: PubMatic reported Q1 2026 revenue of $62.6 million, exceeding expectations, with adjusted EBITDA of $2.6 million, indicating strong performance in AI-driven advertising that is expected to drive future growth.
- Emerging Revenue Contribution: Emerging revenues grew over 80% year-over-year, accounting for 14% of total revenues, demonstrating the company's significant progress in its strategic shift towards multi-channel advertising and AgenticOS, enhancing its competitive position in the market.
- Cash Flow and Buybacks: The company generated $10.7 million in free cash flow with a 17% cash flow margin in Q1, alongside the repurchase of 1 million Class A common shares, showcasing strong capital management and commitment to shareholder returns.
- Optimistic Future Outlook: Management expects Q2 revenue to range between $68 million and $70 million, with adjusted EBITDA projected at $8 million to $10 million, reflecting confidence in a return to growth in the second half, particularly supported by investments in AI and sales.
See More
PubMatic Reports Q1 Revenue Exceeding Expectations
- Revenue Beat: PubMatic reported preliminary Q1 2026 revenue of approximately $62.4 million, surpassing the consensus estimate of $58.95 million, indicating strong performance in the ad tech sector despite competitive pressures.
- Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of about $2.5 million, exceeding its prior guidance of $(0.5 million) to $1 million, reflecting positive progress in cost control and operational efficiency.
- Executive Departures: Chief Growth Officer Paulina Klimenko is stepping down for health reasons, and Chief Revenue Officer Kyle Dozeman is leaving to pursue entrepreneurship, although both will assist during the transition, potentially impacting short-term business stability.
- Strategic Restructuring: PubMatic is conducting a search for a global Chief Revenue Officer to consolidate all revenue-generating functions, aiming for long-term profitable growth, even as its shares fell nearly 12% in after-hours trading.
See More
PubMatic Reports Preliminary Q1 2026 Results and Leadership Changes
- Strong Financial Performance: PubMatic anticipates Q1 2026 revenue of approximately $62.4 million and adjusted EBITDA of about $2.5 million, both exceeding prior guidance of $58 million to $60 million in revenue, highlighting robust execution and growth momentum in the digital advertising market.
- Leadership Transitions: Chief Growth Officer Paulina Klimenko is stepping down for health reasons, while Chief Revenue Officer Kyle Dozeman is leaving to pursue entrepreneurial opportunities, reflecting a strategic moment for organizational evolution amid strong execution and clarity.
- Global CRO Search: To capitalize on accelerating market momentum, PubMatic has engaged Heidrick & Struggles to search for a global Chief Revenue Officer, aiming to consolidate all revenue-generating functions to drive long-term profitable growth and enhance market competitiveness.
- Future Outlook: The company plans to release its full financial results on May 7, 2026, followed by a webcast to discuss the financial outcomes, which is expected to provide investors with deeper insights into financial performance and strategic direction.
See More
Gracenote Partners with PubMatic to Enhance CTV Advertising
- Strategic Partnership: Gracenote and PubMatic have formed a strategic partnership aimed at enhancing the discoverability and purchasing efficiency of connected TV (CTV) advertising by integrating content intelligence, thereby enabling advertisers to better leverage the streaming ad market.
- Data Integration: By integrating Gracenote's program data in real-time, PubMatic can match advertising opportunities at auction, allowing advertisers to select inventory associated with specific content, significantly improving ad targeting precision and transparency.
- Real-Time Decision Support: The integration operates on the IAB Tech Lab's Agentic Real-Time Framework, supporting rapid data integration with only 0.1 to 0.5 milliseconds added to transaction times, ensuring advertisers can make timely decisions in a fast-paced market.
- Market Impact: This collaboration enables advertisers to precisely target ads around high-value content such as live sports events, enhancing ad effectiveness while providing publishers with better inventory differentiation and monetization capabilities, thus promoting sustainable growth in the entire streaming ad ecosystem.
See More
First Agentic Advertising Campaign in Spain Achieves Success
- Agentic Advertising Innovation: PubMatic, in partnership with Havas, launched Spain's first agentic advertising campaign for Movistar, utilizing autonomous AI and direct access to premium CTV inventory, marking a new milestone in programmatic media buying.
- Significant Efficiency Gains: The use of AgenticOS reduced campaign setup time by 80%, enabling deployment within minutes while maintaining accuracy and transparency, greatly enhancing client responsiveness and market competitiveness.
- Outstanding Advertising Results: The campaign achieved a CPM 18% below target and impressions exceeded target by 23%, running in high-quality, brand-safe CTV environments, validating the effectiveness and cost-efficiency of agentic technology in advertising.
- Deepening Strategic Collaboration: Havas' Digital Transformation Manager noted that this campaign exemplifies how agentic AI can transform media planning and activation in CTV, further enhancing strategic partnerships between brands and clients while improving measurable advertising outcomes.
See More
The Trade Desk Slides After Q1 Report Misses EPS and Guidance Disappoints
- Disappointing Earnings Report: The Trade Desk's Q1 2026 sales growth of 12% slightly exceeded analyst expectations, yet the adjusted EPS fell short, indicating weakened profitability that could undermine investor confidence.
- Weak Sales Guidance: The company forecasts only 8% sales growth for Q2, with expected revenue of $750 million, falling short of Wall Street's consensus of $770 million, reflecting macroeconomic and geopolitical pressures that may lead to further stock price declines.
- Surge in Trading Volume: On Friday, The Trade Desk saw trading volume reach 41.1 million shares, about 103% above its three-month average of 20.2 million shares, indicating heightened market attention on its performance and potential for increased short-term volatility.
- Market Performance Comparison: Despite a 1.83% drop to $23.06, The Trade Desk has grown 666% since its IPO in 2016, showcasing long-term investment potential; however, the recent disappointing performance may cause investors to remain cautious.
See More
PubMatic Reports Q1 2026 Earnings Exceeding Expectations
- Significant Revenue Growth: PubMatic reported Q1 2026 revenue of $62.6 million, exceeding expectations, with adjusted EBITDA of $2.6 million, indicating strong performance in AI-driven advertising that is expected to drive future growth.
- Emerging Revenue Contribution: Emerging revenues grew over 80% year-over-year, accounting for 14% of total revenues, demonstrating the company's significant progress in its strategic shift towards multi-channel advertising and AgenticOS, enhancing its competitive position in the market.
- Cash Flow and Buybacks: The company generated $10.7 million in free cash flow with a 17% cash flow margin in Q1, alongside the repurchase of 1 million Class A common shares, showcasing strong capital management and commitment to shareholder returns.
- Optimistic Future Outlook: Management expects Q2 revenue to range between $68 million and $70 million, with adjusted EBITDA projected at $8 million to $10 million, reflecting confidence in a return to growth in the second half, particularly supported by investments in AI and sales.
See More
PubMatic Reports Q1 Revenue Exceeding Expectations
- Revenue Beat: PubMatic reported preliminary Q1 2026 revenue of approximately $62.4 million, surpassing the consensus estimate of $58.95 million, indicating strong performance in the ad tech sector despite competitive pressures.
- Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of about $2.5 million, exceeding its prior guidance of $(0.5 million) to $1 million, reflecting positive progress in cost control and operational efficiency.
- Executive Departures: Chief Growth Officer Paulina Klimenko is stepping down for health reasons, and Chief Revenue Officer Kyle Dozeman is leaving to pursue entrepreneurship, although both will assist during the transition, potentially impacting short-term business stability.
- Strategic Restructuring: PubMatic is conducting a search for a global Chief Revenue Officer to consolidate all revenue-generating functions, aiming for long-term profitable growth, even as its shares fell nearly 12% in after-hours trading.
See More
PubMatic Reports Preliminary Q1 2026 Results and Leadership Changes
- Strong Financial Performance: PubMatic anticipates Q1 2026 revenue of approximately $62.4 million and adjusted EBITDA of about $2.5 million, both exceeding prior guidance of $58 million to $60 million in revenue, highlighting robust execution and growth momentum in the digital advertising market.
- Leadership Transitions: Chief Growth Officer Paulina Klimenko is stepping down for health reasons, while Chief Revenue Officer Kyle Dozeman is leaving to pursue entrepreneurial opportunities, reflecting a strategic moment for organizational evolution amid strong execution and clarity.
- Global CRO Search: To capitalize on accelerating market momentum, PubMatic has engaged Heidrick & Struggles to search for a global Chief Revenue Officer, aiming to consolidate all revenue-generating functions to drive long-term profitable growth and enhance market competitiveness.
- Future Outlook: The company plans to release its full financial results on May 7, 2026, followed by a webcast to discuss the financial outcomes, which is expected to provide investors with deeper insights into financial performance and strategic direction.
See More
