eToro Acquires Zengo to Enhance Digital Asset Capabilities
eToro entered into an agreement to acquire Zengo, a self-custodial crypto wallet provider, in a move that deepens eToro's digital asset capabilities and accelerates its strategy of connecting traditional finance with on-chain infrastructure and the crypto native economy. The company said, "The acquisition brings together eToro's global multi-asset platform and distribution with Zengo's non-custodial wallet technology, supporting Zengo's next phase of growth while expanding eToro's digital asset capabilities. The transaction strengthens eToro's ability to support evolving digital asset use cases, including tokenized assets and emerging decentralized trading models such as prediction markets and perpetuals, as these markets develop. Founded in 2018, Zengo is a pioneer in multi-party computation cryptography and provides a market-leading crypto wallet, known for its keyless wallet architecture designed to enhance security while simplifying self-custody. Zengo offers a full-service crypto experience, including on- and off-ramp capabilities, token swaps, staking and access to decentralized applications, making it one of the most comprehensive consumer self-custodial solutions in the market."
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- Market Hours Transformation: eToro CEO Yoni Assia asserts that the trend towards 24/7 trading is inevitable, with the recent launch of around-the-clock trading for US stocks, gold, and oil catering to the strong demand from cryptocurrency traders, indicating a shift in market expectations.
- Consumer Behavior Shift: Data reveals that 60% of eToro users trading gold, silver, and oil initially came to the platform for cryptocurrency trading, highlighting a different expectation for market hours among crypto users, which is driving structural changes in traditional markets.
- Technology-Driven Market Monitoring: Assia emphasizes that technology will be crucial for enabling 24/7 trading, allowing market monitoring and execution of trades during weekends, thereby enhancing flexibility and convenience for investors who wish to engage in trading during leisure time.
- Industry Response and Adaptation: While some Wall Street professionals express concerns about the impact of continuous market hours on their lifestyles, the advancement of technology suggests that the market will gradually adapt to this new norm, potentially leading to fundamental changes in trading patterns.
- Earnings Release Outlook: Robinhood is set to report earnings next week, with analysts anticipating that despite challenges, the company may recover by enhancing user services and increasing revenue per user, particularly amid cryptocurrency market fluctuations.
- Market Performance Analysis: Although trading volumes in Q1 declined compared to Q4, Robinhood is actively working to improve user experience by offering more services and robo-advising, thereby strengthening its competitive position in the market.
- International Expansion Opportunities: Robinhood has received approval from Singapore authorities, with a strategic focus on achieving success in European and Asian markets by the second half of 2026, providing new growth avenues for the company.
- Banking Business Prospects: Analysts highlight that Robinhood's future expansion into banking services is expected to serve as a significant revenue growth lever, especially in the context of current market fatigue.
- Real-Time Market Sentiment Integration: eToro's expanded integration with X allows Tori to provide real-time market sentiment, enabling users to obtain instant insights on any asset through simple queries, significantly enhancing the efficiency of information retrieval and aiding investors in making swift decisions.
- Persistent Memory Feature: Tori's new persistent memory capability enables it to remember users' portfolios, interests, and past conversations, resulting in a more personalized experience as usage continues, thereby enhancing user engagement and satisfaction in their investment journey.
- Smart Portfolio Management: The introduction of Agent Portfolios allows users to create and manage AI-driven sub-portfolios through natural conversation, lowering the technical barriers to deploying quantitative trading strategies and greatly expanding operational capabilities for all eToro users.
- New Standard for AI Investing: The relaunch of Tori signifies its evolution from a simple Q&A assistant to a proactive investing layer that understands user context and tracks real-time market developments, setting a new benchmark for investor expectations and enhancing the intelligence of investment decision-making.
- Acquisition of Zengo: eToro announced the acquisition of crypto wallet provider Zengo for $70 million, aiming to enhance user safety by integrating Zengo's keyless wallet technology, thereby improving user management of crypto assets and aligning with the company's long-term strategy to expand into on-chain infrastructure and self-custody solutions.
- Removal of Day Trading Limits: The SEC's approval to remove day trading limits for investors is expected to increase trading volumes among smaller account traders, thereby enhancing market activity and boosting user engagement and trading frequency on eToro's platform.
- Stock Price Surge: Following the acquisition announcement, eToro's shares rose over 6%, trading above $36 in the afternoon, indicating a positive market reaction to the news and marking a return to three-month highs, reflecting improved investor sentiment around the stock.
- Analyst Rating Adjustment: Although Citizens JMP lowered its price target on eToro from $90 to $85, it maintained a 'Market Outperform' rating, suggesting that despite valuation concerns, large-cap financials remain resilient, indicating confidence in eToro's future growth potential amidst market fluctuations.
- Acquisition Intent: eToro has agreed to acquire self-custodial crypto wallet provider Zengo, aiming to enhance its digital asset offerings by integrating traditional finance with on-chain infrastructure, thereby expanding its market share.
- Technological Advantage: Founded in 2018, Zengo utilizes multi-party computation (MPC) cryptography, and its keyless architecture enhances security for self-custody while offering a comprehensive suite of services including on/off-ramps, swaps, staking, and dApp access.
- Market Expansion: This acquisition will leverage eToro's global platform alongside Zengo's non-custodial wallet technology to support future growth and expand digital asset capabilities, addressing emerging digital asset applications and decentralized trading models.
- Strategic Significance: This move will bolster eToro's capacity to handle emerging digital asset applications, including tokenized assets and new decentralized trading models, ensuring its competitiveness in the evolving market.
- Acquisition Agreement: eToro has entered into an agreement to acquire Zengo, a self-custodial crypto wallet provider, which will deepen eToro's capabilities in digital assets and accelerate its strategy of connecting traditional finance with on-chain infrastructure.
- Technological Integration Advantage: The acquisition combines eToro's global multi-asset platform with Zengo's non-custodial wallet technology, supporting Zengo's next phase of growth while expanding eToro's digital asset capabilities and enhancing its competitiveness in the rapidly evolving crypto economy.
- Market Dynamics Response: In Q1 2026, commodity trading accounted for 60% of eToro's trading commissions, with trading volume nearly quadrupling year-over-year, demonstrating strong capital market activity amid shifting global macro dynamics and reinforcing its position as a top-tier multi-asset platform.
- Enhanced Self-Custody Security: Zengo is renowned for its keyless wallet architecture, focusing on simplifying the self-custody experience; post-acquisition, it will accelerate global expansion and improve user access to self-custody and on-chain finance, bridging a broader investing ecosystem.










