Citi Anticipates HAIDILAO Will Gain from Chinese Government's Support for Service Consumption, Initiates Positive Catalyst Monitoring
Government Plans: The Chinese government aims to eliminate unreasonable restrictions on consumption and enhance service consumption as discussed in the Central Economic Working Conference.
Market Expectations: Analysts predict that the government will relax some anti-extravagance measures by 2026, benefiting leisure dining establishments like HAIDILAO more than quick-service restaurants.
Citi's Outlook: Citi has identified Haidilao as its top pick in the Chinese dining sector, expressing a more positive outlook for casual dining compared to quick-service restaurants for the upcoming year.
Investment Rating: The broker has initiated a 30-Day Positive Catalyst Watch on Haidilao, setting a target price of HK$18.5 and assigning a Buy rating.
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Spring Festival Travel Rush: The first week of the 2026 Spring Festival travel rush saw significant growth in passenger flows, with strong flight and hotel bookings, indicating a positive outlook for leisure travel demand during the holiday period.
Market Optimism: CICC expressed optimism regarding the recovery of the social services sector, anticipating that leading enterprises will experience price rebounds or restoration of same-store sales due to a stabilizing competitive landscape.
Investment Recommendations: BofAS highlighted that YUM CHINA's 4Q25 results exceeded expectations, leading to slightly raised EPS forecasts, and recommended several companies including Luckin Coffee and Atour Lifestyle Holdings for investors.
Short Selling Data: The report included short selling data for various companies, indicating varying levels of short interest, with notable figures for YUM CHINA and HAIDILAO among others.

New Store Opening: Haidilao has launched its first dessert shop in Shanghai, utilizing a "store-in-store" model within an existing location.
Product Offering: The new shop features 23 items, including desserts and handcrafted teas, with prices ranging from RMB9.9 to RMB20, emphasizing affordability and health.

Zhang Yong's Return: Zhang Yong has resumed his role as CEO of HAIDILAO after four years, with no major strategic changes expected according to CLSA.
Market Recovery Outlook: Regulatory interventions in the food delivery sector are anticipated to help dining frequency in China recover by 2025, making Zhang's return timely.
Target Price Increase: Citi has raised HAIDILAO's target price from HKD16 to HKD18, maintaining a "Buy" rating based on a more optimistic revenue outlook.
Operational Challenges: Despite challenges from declining table turnover rates last year, CLSA believes HAIDILAO can recover due to its operational leverage.

Stock Performance: HAIDILAO's stock opened 5.7% higher and peaked at HKD15.94, closing at HKD15.69, marking an 8.8% increase with significant trading volume of HKD653 million.
Leadership Changes: The company announced the resignation of CEO Gou Yiqun, with Chairman Zhang Yong taking over as CEO, indicating a shift in strategic focus.
Strategic Direction: Zhang Yong's appointment suggests a more aggressive approach to structural adjustments and a focus on results-driven execution rather than process governance.
Market Insights: Citi highlighted HAIDILAO as a top pick in the Chinese consumption sector, emphasizing the importance of sustainable profit growth.

US Stock Market Performance: US stocks fell 398 points (0.8%) following JPMorgan's earnings report, while chip stocks saw increased interest.
Hong Kong Market Opening: The Hong Kong bourse opened higher, with the HSI up 123 points (0.5%) and notable gains in tech stocks like BABA-W and TENCENT.
Inflation Rate in China: China's inflation rate for December was reported at 0.8%, slightly above the previous 0.7% but below the forecast of 0.9%.
Pharmaceutical Sector Activity: Several pharmaceutical stocks, including HANSOH PHARMA and BEONE MEDICINES, opened higher, while PHARMARON anticipated a decrease in full-year profit but still saw a slight increase in stock price.

Citi Research Forecast: Citi Research predicts a shift in investor portfolios between 'value' and 'growth' in China's consumption sector, emphasizing a cautious outlook on immediate government consumption stimulation in a low-inflation environment.
Top Stock Picks: In the consumer discretionary sector, Citi's top picks include ANTA SPORTS, POP MART, HAIDILAO, Atour Lifestyle, and MIDEA GROUP, while in consumer staples, they favor CHINA RES BEER, EASTROC BEVERAGE, and MAO GEPING.
Potential Outperformance: If China's consumption recovery surpasses expectations, stocks like LI NING, CTG DUTY-FREE, and HAITIAN FLAV are anticipated to outperform the market.
Short Selling Data: The report includes short selling data for various stocks, indicating market sentiment and potential risks associated with these investments.





