BILIBILI-W Reports 93.8% Increase in 4Q25 Adjusted Net Profit to RMB878M; US Shares Rise 3.2% in Pre-Market Trading
- Stock Performance: BILIBILI-W (09626.HK) saw an increase of 2.400 (+1.153%) in its stock price.
- Short Selling Data: The company experienced short selling amounting to $382.28 million, with a ratio of 34.341%.
- Quarterly Results: For the last quarter ending December 2025, BILIBILI-W reported a 7.6% year-over-year increase in total net revenues, reaching RMB8.321 billion.
- Gross Profit Growth: The gross profit for the same period rose by 10.5%, totaling RMB3.081 billion.
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Regulation of Short Video Content: The Cyberspace Administration of China (CAC) plans to enforce standardized labeling for short video content across platforms, making it mandatory for users to label their videos appropriately.
Current Issues with Labeling: The CAC highlighted inconsistencies in current labeling practices, noting that many videos, including those with fictional content and AI-generated material, are misleadingly presented, affecting public perception and online order.
Platform Compliance Efforts: Major platforms like Douyin, KUAISHOU, and TENCENT are actively addressing these issues, having removed over 37,000 non-compliant videos and dealt with more than 3,400 accounts in the past month.
Governance and Transparency: The platforms have supplemented labels for over 600,000 videos and issued governance announcements to expose typical cases of non-compliance, aiming to improve the integrity of the online ecosystem.

BILIBILI-W 4Q Results: BILIBILI-W reported a 7.6% year-over-year revenue growth in 4Q25, reaching RMB8.321 billion, exceeding market expectations.
Profit Performance: The non-GAAP net profit for the quarter was RMB878 million, significantly higher than both CICC's and market forecasts, driven by strong advertising revenue and tax expense variations.
Future Outlook: CICC maintained its non-GAAP net profit forecasts for 2026-27 and an Outperform rating, noting that while AI investments may impact short-term profits, they are beneficial for long-term growth.
Target Price Adjustment: Following the positive results, CICC raised BILIBILI-W's target price by 5.5% to HKD232, reflecting confidence in the company's future performance.

Investment in AI: BILIBILI-W plans to moderately increase its AI investments this year, with a focus on reinvesting new profits into AI applications that align with its core business, as stated by CFO Fan Xin during the earnings call.
Content Growth: The platform has seen a significant increase in AI-assisted high-quality content, with viewing time for such content growing by 100 times year-over-year, according to Chairman and CEO Chen Rui.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for Q4 2025, reaching RMB 878 million, and saw a 3.2% rise in US shares pre-market.
Short Selling Activity: The stock experienced short selling of $382.28 million, with a short selling ratio of 34.341%.

Stock Performance: BILIBILI-W (09626.HK) experienced a decline of 1.614%, with short selling amounting to $382.28M and a ratio of 34.341%.
Earnings Call Insights: During the 4Q25 earnings call, CFO Fan Xin projected a slight quarter-over-quarter increase in gross margin for 1Q26, alongside an expected year-over-year improvement in adjusted operating profit margin.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for 4Q25, reaching RMB878 million, while total net revenues grew by 7.6% year-over-year to RMB8.321 billion.
User Engagement: The company saw a 10% year-over-year increase in average daily active users (DAUs), reaching 113 million, with advertising revenues rising approximately 27% to RMB3.04 billion.

- Stock Performance: BILIBILI-W (09626.HK) saw an increase of 2.400 (+1.153%) in its stock price.
- Short Selling Data: The company experienced short selling amounting to $382.28 million, with a ratio of 34.341%.
- Quarterly Results: For the last quarter ending December 2025, BILIBILI-W reported a 7.6% year-over-year increase in total net revenues, reaching RMB8.321 billion.
- Gross Profit Growth: The gross profit for the same period rose by 10.5%, totaling RMB3.081 billion.






