BILIBILI-W Reports 93.8% Increase in 4Q25 Adjusted Net Profit to RMB878M; US Shares Rise 3.2% in Pre-Market Trading
- Stock Performance: BILIBILI-W (09626.HK) saw an increase of 2.400 (+1.153%) in its stock price.
- Short Selling Data: The company experienced short selling amounting to $382.28 million, with a ratio of 34.341%.
- Quarterly Results: For the last quarter ending December 2025, BILIBILI-W reported a 7.6% year-over-year increase in total net revenues, reaching RMB8.321 billion.
- Gross Profit Growth: The gross profit for the same period rose by 10.5%, totaling RMB3.081 billion.
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BILIBILI-W 4Q Results: BILIBILI-W reported a 7.6% year-over-year revenue growth in 4Q25, reaching RMB8.321 billion, exceeding market expectations.
Profit Performance: The non-GAAP net profit for the quarter was RMB878 million, significantly higher than both CICC's and market forecasts, driven by strong advertising revenue and tax expense variations.
Future Outlook: CICC maintained its non-GAAP net profit forecasts for 2026-27 and an Outperform rating, noting that while AI investments may impact short-term profits, they are beneficial for long-term growth.
Target Price Adjustment: Following the positive results, CICC raised BILIBILI-W's target price by 5.5% to HKD232, reflecting confidence in the company's future performance.

Stock Performance: BILIBILI-W (09626.HK) experienced a decline of 3.609%, with short selling reaching $349.52 million and a ratio of 38.757%.
4Q25 Financial Results: The company reported 4Q25 revenue of RMB8.3 billion, an 8% year-over-year increase, surpassing expectations by 2%.
2026 Outlook: Management is optimistic about user growth and advertising revenue, with a stable start anticipated for 1Q26, supported by AI investments and improved advertising strategies.
Analyst Rating: Goldman Sachs has rated BILIBILI-W as a Buy, setting target prices of $266 for H-shares and $34.2 for US stocks.

Investment in AI: BILIBILI-W plans to moderately increase its AI investments this year, with a focus on reinvesting new profits into AI applications that align with its core business, as stated by CFO Fan Xin during the earnings call.
Content Growth: The platform has seen a significant increase in AI-assisted high-quality content, with viewing time for such content growing by 100 times year-over-year, according to Chairman and CEO Chen Rui.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for Q4 2025, reaching RMB 878 million, and saw a 3.2% rise in US shares pre-market.
Short Selling Activity: The stock experienced short selling of $382.28 million, with a short selling ratio of 34.341%.

Stock Performance: BILIBILI-W (09626.HK) experienced a decline of 1.614%, with short selling amounting to $382.28M and a ratio of 34.341%.
Earnings Call Insights: During the 4Q25 earnings call, CFO Fan Xin projected a slight quarter-over-quarter increase in gross margin for 1Q26, alongside an expected year-over-year improvement in adjusted operating profit margin.
Financial Performance: BILIBILI-W reported a 93.8% increase in adjusted net profit for 4Q25, reaching RMB878 million, while total net revenues grew by 7.6% year-over-year to RMB8.321 billion.
User Engagement: The company saw a 10% year-over-year increase in average daily active users (DAUs), reaching 113 million, with advertising revenues rising approximately 27% to RMB3.04 billion.

- Stock Performance: BILIBILI-W (09626.HK) saw an increase of 2.400 (+1.153%) in its stock price.
- Short Selling Data: The company experienced short selling amounting to $382.28 million, with a ratio of 34.341%.
- Quarterly Results: For the last quarter ending December 2025, BILIBILI-W reported a 7.6% year-over-year increase in total net revenues, reaching RMB8.321 billion.
- Gross Profit Growth: The gross profit for the same period rose by 10.5%, totaling RMB3.081 billion.






