Banglalink Secures Streaming Rights for World Cup 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 10 2026
0mins
Source: Newsfilter
- Streaming Rights Acquisition: Banglalink has secured the streaming rights for the 2026 World Cup, expected to attract millions of fans in Bangladesh to watch all 104 matches on the Toffee platform, further solidifying its leadership in the digital entertainment market.
- Wide User Access: Users can access the tournament through subscription packages available on the Toffee app, MyBL Super App, and RYZE, while customers of other operators can subscribe directly through Toffee, likely increasing the platform's user base and engagement significantly.
- Historical Viewership Data: Over 15 million viewers in Bangladesh watched the Argentina vs. France match during the 2022 World Cup final on Toffee, and this year's live coverage is set to enhance Toffee's market influence and brand recognition.
- Strategic Importance: The CEO of Banglalink stated that securing these streaming rights is a major moment for football fans in Bangladesh, and it will strengthen Toffee's role as a digital entertainment destination while advancing Banglalink's goal of enhancing customer value through relevant digital experiences.
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Analyst Views on VEON
Wall Street analysts forecast VEON stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 52.310
Low
75.00
Averages
87.50
High
100.00
Current: 52.310
Low
75.00
Averages
87.50
High
100.00
About VEON
VEON Ltd is a United Arab Emirates-based digital telecommunications operator providing connectivity and internet services to both individual and corporate customers across multiple markets. The Company delivers a comprehensive range of mobile and fixed‑line telecommunications services, leveraging traditional networks as well as broadband mobile technologies, and supports both prepaid and postpaid plans for consumer and enterprise segments. The Company’s mobile offerings include domestic and international roaming, value‑added services, wireless broadband, mobile financial services, and digital applications. Its fixed‑line services encompass voice and data communications, internet connectivity, data transmission, network access, domestic and international voice termination, and international transit services. In addition, the Company is engaged in the sale of telecommunications equipment, infrastructure, and related accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Technological Innovation: The collaboration will explore financial services such as AI-powered credit scoring, embedded finance, and digital wallets, utilizing Mastercard's technology and VEON's data-driven capabilities to enhance the accessibility and relevance of financial products for small businesses and consumers.
- Market Potential: According to GSMA, there are over 2 billion registered mobile money accounts globally, highlighting the growing importance of mobile financial services in emerging markets, and this partnership is expected to further drive this trend and enhance economic participation.
- Strategic Significance: The collaboration will initially pilot in Ukraine and Kazakhstan, with potential expansion to other VEON markets, reflecting a shared commitment to advancing digital financial inclusion and creating greater economic opportunities.
See More
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- Digital Finance Ecosystem: Leveraging its global fintech expertise, VEON aims to provide accessible digital banking, microfinance, and micro insurance services to millions of underserved Bangladeshis, thereby helping individuals and small businesses create greater economic opportunities and drive social development.
- Public-Private Partnership Framework: VEON outlined the framework for the 'Invest in Bangladesh NOW' initiative, designed to collaborate with the Bangladeshi government to boost foreign investment, supporting the Prime Minister's vision and aiming to attract $1 billion in FDI to further the country's digital transformation.
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See More
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- Strategic Implications: The signing of this MOU indicates Kyivstar's proactive approach to expanding its market influence and enhancing service capabilities, which may attract more investor interest in its future growth.
- Market Reaction: While the immediate market response to this news has been muted, the potential opportunities arising from the collaboration could positively impact Kyivstar's business growth in the long run.
- Future Outlook: Kyivstar's management has stated that they will continue to explore partnership opportunities with other companies to strengthen their position in the highly competitive telecommunications market.
See More
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- AI Data Center Initiative: The collaboration includes plans to establish a sovereign AI data center in Ukraine, ensuring critical data processing and storage remain domestic, thereby enhancing security in sensitive sectors such as public administration and financial services.
- Surge in Investment Potential: Driven by the global expansion of artificial intelligence, demand for AI infrastructure in Ukraine is increasing, which is expected to attract both domestic and international investments, supporting innovation across finance, healthcare, and public services.
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See More
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- AI Data Center Initiative: The plan includes establishing a sovereign AI data center in Ukraine, ensuring critical data processing and storage occurs domestically, thereby enhancing the nation's technological sovereignty in sensitive sectors such as public administration and financial services.
- Enhancing Technological Independence: The Minister of Economy of Ukraine emphasized that developing domestic AI infrastructure is a crucial step in strengthening economic resilience and technological independence, supporting modernization in both public and private sectors.
- Optimizing Response Speed: Hosting an AI data center in Ukraine will minimize data transmission latency, facilitating rapid operations in industrial facilities and real-time services, thus improving the country's competitive position globally.
See More
