AT&T Launches Flexible Wireless Plan for Customers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 21 2026
0mins
Source: PRnewswire
- Flexible Monthly Plans: AT&T's new Build-A-Plan allows customers to adjust their wireless service monthly based on budget and needs, starting at $15 per month, addressing the growing consumer demand for financial flexibility and enhancing customer satisfaction and loyalty.
- Personalized Services: This plan offers a tailored wireless experience, enabling customers to prioritize affordability one month and add features the next, breaking away from traditional one-size-fits-all models and strengthening AT&T's competitive edge in the market.
- Market Demand Response: AT&T executive Jenifer Robertson emphasizes that consumers want plans that fit their lives, and Build-A-Plan is a direct response to this need, likely attracting more users seeking flexibility and driving company revenue growth.
- Network Coverage Advantage: Customers using Build-A-Plan can connect to America's largest wireless network, which not only enhances AT&T's market position but also provides users with a more reliable connectivity experience, further solidifying AT&T's leadership in the wireless market.
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Analyst Views on T
Wall Street analysts forecast T stock price to rise
15 Analyst Rating
8 Buy
5 Hold
2 Sell
Moderate Buy
Current: 24.880
Low
20.00
Averages
28.27
High
33.00
Current: 24.880
Low
20.00
Averages
28.27
High
33.00
About T
AT&T Inc. is a holding company. The Company is a provider of telecommunications and technology services globally. The Company’s segments include Communications and Latin America. The Communications segment provides wireless and wireline telecom and broadband services to consumers located in the United States and businesses globally. The business units of the Communication segment include Mobility, Business Wireline, and Consumer Wireline. Mobility provides nationwide wireless service and equipment. Business Wireline provides advanced Ethernet-based fiber services, Internet Protocol (IP) Voice and managed professional services, as well as legacy voice and data services and related equipment, to business customers. Consumer Wireline provides broadband services, including fiber connections. Consumer Wireline provides legacy telephony voice communication services. The Latin America segment provides wireless services and equipment in Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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