Arbor® Snowboards and Hydro Flask® Announce Multi-Year Collaboration
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 28 2025
0mins
Should l Buy HELE?
Source: PRnewswire
Partnership Announcement: Arbor Snowboards has launched a multi-year partnership with Hydro Flask, starting with limited-edition water bottles tied to Arbor's snowboard releases, particularly featuring athlete Red Gerard.
Product Releases: The collaboration includes the current release of the Rain water bottle and plans for future products, including the Red Pro model and a youth version, with a full collection debuting in Fall 2026.
Shared Values: Both brands emphasize environmental stewardship, with Hydro Flask joining Arbor's reforestation initiative, Returning Roots, to support ecological restoration efforts.
Brand Commitment: Arbor and Hydro Flask are committed to performance, design, and sustainability, aiming to create authentic connections within the snowboarding community while promoting responsible practices.
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Analyst Views on HELE
Wall Street analysts forecast HELE stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 16.900
Low
22.00
Averages
22.00
High
22.00
Current: 16.900
Low
22.00
Averages
22.00
High
22.00
About HELE
Helen of Troy Limited is a global consumer products company. The Company has two operating business segments, namely Beauty & Wellness and Home & Outdoor. The Beauty & Wellness segment includes beauty products such as hairstyling appliances, grooming tools, liquid and aerosol personal care items, and nail care products. It also includes wellness devices such as humidifiers, thermometers, water and air purifiers, heaters, and fans. The Home & Outdoor segment includes consumer products for home-related activities such as food preparation and storage, cooking, cleaning, organization, and beverage service. It also includes products for outdoor and mobile use, such as hydration containers, coolers, food storage items, backpacks, and travel gear. The Company offers products through a portfolio of brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Environmental Mission: This collaboration will co-create programs designed to combat single-use plastic pollution and raise public awareness about protecting ocean resources, thereby promoting sustainability and community engagement.
- Brand Impact: As a leader in high-performance insulated stainless steel flasks, Hydro Flask strengthens its brand image through this partnership, showcasing its commitment to environmental protection and attracting environmentally conscious consumers.
- Community Unity: The initiative not only fosters interaction between the brand and consumers but also enhances community cohesion through shared environmental goals, driving a broader sense of social responsibility.
See More
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- Multi-Year Partnership: Hydro Flask is forging a multi-year partnership with Ocean Conservancy as the Team Ocean Platinum Champion for the Protect Where We Play initiative, aiming to mobilize the sports and entertainment industry to reduce single-use plastics and promote environmental conservation.
- Plastic Pollution Crisis: Ocean Conservancy estimates that nearly 200 million metric tons of plastic are in the ocean, with an additional 11 million metric tons added each year, equivalent to a garbage truck of plastic entering the ocean every minute, highlighting the urgency and significance of this partnership.
- Community Engagement and Education: The collaboration will create interactive programs and educational campaigns that engage athletes, artists, and fans in reducing plastic waste, raising public awareness, and promoting sustainability.
- Cleanup Initiatives and Impact Measurement: Hydro Flask will organize national beach and river cleanups in the first year and utilize Ocean Conservancy's Clean Swell App to measure the impact of plastic reduction efforts, ensuring the partnership's effectiveness and long-term sustainability.
See More
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See More
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- Earnings Outlook Cut: The company lowered its fiscal 2026 adjusted EPS forecast to $3.25-$3.75 from $3.75-$4.25, with the new range below the $4.02 analyst estimate, reflecting uncertainty in future earnings.
- Sales Outlook Narrowed: Helen of Troy narrowed its fiscal 2026 sales outlook to $1.758 billion to $1.773 billion from $1.739 billion to $1.780 billion, indicating softening market demand.
- Stock Price Reaction: The company's shares fell 5.5% to $19.44 on Friday, reflecting negative investor sentiment following the earnings outlook cut, with analysts also lowering price targets, indicating a lack of market confidence.
See More
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- Supportive Economic Data: U.S. December Challenger job cuts fell 8.3% year-on-year to 35,553, marking a 17-month low, which reflects a strong labor market and provides a favorable economic backdrop for increased defense spending, potentially influencing Federal Reserve policy.
- Market Reaction: While the broader stock market faced pressure from profit-taking in chipmakers and software firms, the robust performance of defense stocks demonstrates optimistic market expectations regarding Trump's policies, which may drive future investment and growth in the industry.
See More
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- Gross Margin Erosion: The consolidated gross profit margin decreased by 200 basis points to 46.9%, primarily due to rising tariffs and unfavorable inventory obsolescence impacts, reflecting increased cost pressures that may affect future profitability.
- Widening Operating Loss: The company recorded a consolidated operating loss of $8.4 million, or 1.6% of net sales revenue, compared to an operating income of $75.1 million last year, highlighting challenges in cost control and efficiency improvements.
- Outlook Revision: Helen of Troy lowered its fiscal 2026 adjusted EPS forecast to $3.25-$3.75, below the $4.02 analyst estimate, while also narrowing its sales outlook, demonstrating a cautious stance towards future market conditions.
See More
