Arbor® Snowboards and Hydro Flask® Announce Multi-Year Collaboration
Partnership Announcement: Arbor Snowboards has launched a multi-year partnership with Hydro Flask, starting with limited-edition water bottles tied to Arbor's snowboard releases, particularly featuring athlete Red Gerard.
Product Releases: The collaboration includes the current release of the Rain water bottle and plans for future products, including the Red Pro model and a youth version, with a full collection debuting in Fall 2026.
Shared Values: Both brands emphasize environmental stewardship, with Hydro Flask joining Arbor's reforestation initiative, Returning Roots, to support ecological restoration efforts.
Brand Commitment: Arbor and Hydro Flask are committed to performance, design, and sustainability, aiming to create authentic connections within the snowboarding community while promoting responsible practices.
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- Multi-Year Partnership: Hydro Flask is establishing a multi-year partnership with Ocean Conservancy, becoming the Platinum Champion for the Protect Where We Play initiative, aimed at mobilizing fans in the sports and entertainment industry to take action for ocean conservation.
- Environmental Mission: This collaboration will co-create programs designed to combat single-use plastic pollution and raise public awareness about protecting ocean resources, thereby promoting sustainability and community engagement.
- Brand Impact: As a leader in high-performance insulated stainless steel flasks, Hydro Flask strengthens its brand image through this partnership, showcasing its commitment to environmental protection and attracting environmentally conscious consumers.
- Community Unity: The initiative not only fosters interaction between the brand and consumers but also enhances community cohesion through shared environmental goals, driving a broader sense of social responsibility.
- Multi-Year Partnership: Hydro Flask is forging a multi-year partnership with Ocean Conservancy as the Team Ocean Platinum Champion for the Protect Where We Play initiative, aiming to mobilize the sports and entertainment industry to reduce single-use plastics and promote environmental conservation.
- Plastic Pollution Crisis: Ocean Conservancy estimates that nearly 200 million metric tons of plastic are in the ocean, with an additional 11 million metric tons added each year, equivalent to a garbage truck of plastic entering the ocean every minute, highlighting the urgency and significance of this partnership.
- Community Engagement and Education: The collaboration will create interactive programs and educational campaigns that engage athletes, artists, and fans in reducing plastic waste, raising public awareness, and promoting sustainability.
- Cleanup Initiatives and Impact Measurement: Hydro Flask will organize national beach and river cleanups in the first year and utilize Ocean Conservancy's Clean Swell App to measure the impact of plastic reduction efforts, ensuring the partnership's effectiveness and long-term sustainability.
- Profitability Decline: Helen of Troy reported third-quarter adjusted EPS of $1.71, meeting analyst expectations, but quarterly sales of $512.829 million fell 3.4% year-over-year, indicating pressure on profitability.
- Earnings Outlook Cut: The company lowered its fiscal 2026 adjusted EPS forecast to $3.25-$3.75 from $3.75-$4.25, with the new range below the $4.02 analyst estimate, reflecting uncertainty in future earnings.
- Sales Outlook Narrowed: Helen of Troy narrowed its fiscal 2026 sales outlook to $1.758 billion to $1.773 billion from $1.739 billion to $1.780 billion, indicating softening market demand.
- Stock Price Reaction: The company's shares fell 5.5% to $19.44 on Friday, reflecting negative investor sentiment following the earnings outlook cut, with analysts also lowering price targets, indicating a lack of market confidence.
- Military Budget Increase: President Trump plans to raise U.S. military spending by approximately 50% to $1.5 trillion by 2027, which is expected to significantly boost growth in the defense sector and enhance the market performance of related companies.
- Defense Stocks Surge: Following this announcement, Northrop Grumman (NOC) shares rose over 10% and Lockheed Martin (LMT) increased by more than 8%, indicating a positive market reaction to increased defense spending that may attract more investor interest in the sector.
- Supportive Economic Data: U.S. December Challenger job cuts fell 8.3% year-on-year to 35,553, marking a 17-month low, which reflects a strong labor market and provides a favorable economic backdrop for increased defense spending, potentially influencing Federal Reserve policy.
- Market Reaction: While the broader stock market faced pressure from profit-taking in chipmakers and software firms, the robust performance of defense stocks demonstrates optimistic market expectations regarding Trump's policies, which may drive future investment and growth in the industry.
- Profitability Decline: Helen of Troy reported third-quarter adjusted EPS of $1.71, meeting analyst expectations, but a $57.1 million decline in organic business led to a 3.4% year-over-year drop in quarterly sales to $512.829 million, indicating pressure in market competition.
- Gross Margin Erosion: The consolidated gross profit margin decreased by 200 basis points to 46.9%, primarily due to rising tariffs and unfavorable inventory obsolescence impacts, reflecting increased cost pressures that may affect future profitability.
- Widening Operating Loss: The company recorded a consolidated operating loss of $8.4 million, or 1.6% of net sales revenue, compared to an operating income of $75.1 million last year, highlighting challenges in cost control and efficiency improvements.
- Outlook Revision: Helen of Troy lowered its fiscal 2026 adjusted EPS forecast to $3.25-$3.75, below the $4.02 analyst estimate, while also narrowing its sales outlook, demonstrating a cautious stance towards future market conditions.








