LG Electronics Pilots Onchain Ad Network on Arbitrum to Combat Digital Ad Fraud

Written by Ohris M. Greyoon, Blockchain & Crypto Expert

Source: Coinmarketcap

Updated: 1 day ago

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Onchain Ad Pilot: LG Electronics is piloting an onchain advertising network built on the Arbitrum blockchain in collaboration with Hakuhodo in Japan, aiming to record verifiable ad delivery data to tackle core issues like fraud, privacy, and declining engagement.
Market Demand Catalyst: WARC forecasts that global ad spending will reach $1.3 trillion by 2026, increasing the pressure for provable ad performance, prompting LG Electronics to explore blockchain technology for enhancing transparency in advertising and protecting consumer data privacy.
Real User Testing: The pilot assesses user interaction with ads and the operational model's effectiveness through real users, aiming to improve response rates amidst rising ad volumes and falling engagement metrics.
Technical Standards Development: LG Electronics plans to continue deploying the system in live advertising environments and is committed to establishing technical standards that cover data reliability, privacy-conscious operations, and cost efficiency to ensure verifiable ad performance.

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Technical Analysis for ARB

Technical Sentiment Analysis for Arbitrum (ARB). As of , Arbitrum (ARB) is exhibiting a Sell technical sentiment. Our proprietary analysis, which aggregates 5 technical signals, shows that 1 indicators are flashing buy, while 4 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status. Currently, the Relative Strength Index (RSI) for ARB stands at -, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -, providing a Neutral signal for short-term momentum. Other oscillators like the Stochastic Oscillator at - and the Commodity Channel Index (CCI) at - further confirm a - outlook for the crypto.

Support, Resistance & Moving Averages. From a structural perspective, ARB is trading below its 60-day moving average of $- and below its 200-day long-term moving average of $-. Key price levels to watch include the immediate resistance at $- and strong support at $-. A break above $- could signal a bull continuation, while falling below $- may test the next Fibonacci floor at $-.

Arbitrum (ARB) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	0.0581	0.066	0.074	0.0819	0.0899	0.0978	0.106
Fibonacci	0.066	0.0721	0.0759	0.0819	0.088	0.0918	0.0978

About ARB

Arbitrum is an Ethereum layer-two (L2) scaling solution. It uses optimistic rollups to achieve its goal of improving speed, scalability and cost-efficiency on Ethereum. Arbitrum benefits from the security and compatibility of Ethereum. Another benefit is the higher throughput and lower fees compared to Ethereum. That is made possible thanks to moving most of the computation and storage load off-chain.Arbitrum’s native token is called ARB and is used for governance. Offchain Labs, the developers behind Arbitrum, announced the shift to a decentralized autonomous organization (DAO) structure — the Arbitrum DAO. ARB holders can vote on proposals that affect the features, protocol upgrades, funds allocation and election of a Security Council.Arbitrum has an ambitious roadmap for 2023, which includes: Launching its own layer-three solution called Orbit; Enabling developers to deploy programs written in popular programming languages like Rust, C++, and more using Stylus; Expanding its validator set to include more independent institutional validators; Moving its protocol to layer two with Arbitrum One.On March 16, 2023, Arbitrum announced their highly anticipated airdrop of ARB. The token will be airdropped to early users and DAOs building on Arbitrum, with 12.75% of the total supply to be distributed. Recipients were rewarded on a point-based system depending on their interaction with the Arbitrum network until a cutoff date of March 1, 2023. The token generation event is on March 23, 2023.

About the author

Ohris M. Greyoon

Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.

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