Ford Unveils AI Assistant and BlueCruise System, Aiming for Eyes-Off Driving by 2028
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 08 2026- AI Assistant Innovation: Ford plans to launch its AI assistant through a revamped smartphone app in early 2026, leveraging Google Cloud for deep vehicle data access, aiming to enhance user experience and boost brand loyalty.
- BlueCruise System Upgrade: The next-generation BlueCruise system is set to debut on an electric vehicle in 2027, with a 30% reduction in manufacturing costs, targeting 'eyes-off' driving capability by 2028 to enhance market competitiveness.
- Market Competition Strategy: Ford's AI assistant and BlueCruise system will compete with offerings from Tesla and Rivian, emphasizing deep integration and practicality to meet consumer demands for automated driving features.
- Safety and Regulatory Challenges: The transition to 'eyes-off' driving necessitates robust driver monitoring systems, and Ford's plans will face stringent scrutiny from the NHTSA to ensure safety and compliance.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
