Ripple's Evolution: Founded in 2012 to challenge SWIFT, Ripple has transformed from a payment company into a significant player in global finance, offering real-time, low-cost cross-border transactions through its RippleNet and XRP.
XRP's Strategic Role: XRP serves as more than just a payment mechanism; it enables On-Demand Liquidity for banks, allowing instant settlements without pre-funded accounts, thus expanding Ripple's influence in the financial sector.
Legal Developments and Rebranding: Despite facing a lawsuit from the SEC, Ripple expanded internationally and received a favorable court ruling in 2023, leading to a rebranding as a driver of the "Internet of Value," focusing on the instant transfer of various assets.
Global Expansion and Future Plans: Ripple is broadening its reach with over 100 banks onboarded, plans for tokenization of real-world assets, and the introduction of a USD-backed stablecoin, positioning itself as a creator of a parallel, programmable global financial system.
