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The AVA utility token, developed by the AVA Foundation, embodies the concept of customer loyalty programs using blockchain technology to extend the applications of loyalty programs beyond that which can be achieved with traditional models.Primarily, AVA functions as the key to accessing the AVA Smart Program, a web3 loyalty program that provides use cases to end users, such as loyalty rewards, discounts, gated access benefits, AVA bonuses and more. The token is also used as a payment alternative for purchasing goods and services on partner platforms and as a governance tool for the AVA community.The overarching mission of the AVA Foundation is to create a decentralised, self-sufficient, and interconnected blockchain-based loyalty ecosystem with AVA at its core. The AVA Foundation aims to realise this mission by introducing the AVA Smart Program to partner projects in a cost-effective manner via a plug-and-play approach that provides participants with significantly greater utility, transparency, and autonomy over their rewards.This approach cultivates an accessible and more frictionless experience by enabling users to benefit from a range of partner projects via a single loyalty program ecosystem, thus generating more use cases, bringing communities together, and amplifying the reach of the AVA token.