Apple Beats Q4 Expectations, Projects Record Holiday Sales

Written by John R. Smitmithson, Senior Financial Analyst & Columnist
Updated: Fri, 31 Oct 25 08:00
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Apple reported stronger-than-expected Q4 earnings with EPS of $1.85 and revenue of $102.5 billion, driven by robust iPhone 17 sales and record-high services revenue. Despite weaker-than-expected China revenue, CEO Tim Cook anticipates a record December quarter, supported by high demand for the new iPhone lineup. Apple’s market capitalization surpassed $4 trillion, solidifying its position as one of the world's most valuable companies.
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Q4 Earnings Highlights

Apple's Q4 earnings report exceeded Wall Street expectations with earnings per share (EPS) of $1.85 and revenue of $102.5 billion, surpassing analyst estimates of $1.77 EPS and $102.2 billion in revenue. The company also set a record for its services segment, which generated $28.75 billion in revenue, slightly above projections of $28.2 billion. iPhone 17 sales contributed significantly to the company's strong performance, with iPhone revenue reaching $49.03 billion, although falling short of the anticipated $49.3 billion. Apple’s other product categories, such as wearables, iPads, and Macs, also delivered steady results, with revenues of $9 billion, $6.95 billion, and $8.73 billion, respectively.

CEO Tim Cook’s Optimistic Outlook

CEO Tim Cook expressed confidence in a record-breaking December-quarter revenue, attributing the optimism to high demand for the iPhone 17 lineup despite challenges. Cook highlighted supply constraints impacting the new models and noted weaker-than-expected revenue from Greater China, which came in at $14.49 billion compared to the forecasted $16.43 billion. However, he emphasized the strong customer satisfaction and loyalty driving growth. Cook projected a robust holiday season, with anticipated revenue growth of 10% to 12%, fueled by the improved design and features of the iPhone 17 Pro and Pro Max models.

Apple’s Market Milestone

Apple achieved a significant market milestone, with its market capitalization surpassing the $4 trillion mark, making it the second most valuable company globally, behind Nvidia. This milestone reflects investor confidence in Apple's ability to sustain growth despite challenges in the global economy and regional markets like China. The company’s strong financial results, coupled with an upbeat outlook for the holiday season, have bolstered market sentiment, resulting in a 4% increase in its stock price following the earnings report.

Source ImageSources
  • Apple beats Q4 expectations, stock rises strong outlook despite poor China sales
    source imageyahoo
  • Apple Stock Climbs New Highs CEO Cook Calls Best Holiday Season
    source imageyahoo
  • Apple Stock Climbs New Highs CEO Cook Calls Best Holiday Season
    source imageinvestopedia
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About the author

John R. Smitmithson
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John R. Smitmithson
With over 15 years of experience in global financial markets, John R. Smitmithson holds a Master’s degree in Finance from the London School of Economics. A former investment strategist at Goldman Sachs, he specializes in macroeconomic trends and equity analysis, contributing authoritative insights to Intellectia’s market overviews.

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