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WWW Should I Buy

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Intellectia

Should You Buy Wolverine World Wide Inc (WWW) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
16.380
1 Day change
0.37%
52 Week Range
32.800
Analysis Updated At
2026/03/27
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Wolverine World Wide Inc (WWW) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance, positive analyst sentiment, and growth potential in its key brands (Saucony and Merrell) make it a compelling investment opportunity at current levels. While technical indicators are mixed, the long-term growth prospects outweigh the short-term fluctuations.

Technical Analysis

The stock is currently trading at $16.12 with a -2.00% regular market change and a 1.94% pre-market gain. The MACD histogram is positive at 0.0715, indicating bullish momentum, but it is contracting. RSI is neutral at 46.275, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key support and resistance levels are S1: 15.863, Pivot: 16.459, and R1: 17.055. Overall, technical indicators suggest mixed signals, with no strong trend direction.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
5

Positive Catalysts

  • Analysts have a favorable outlook on Wolverine, with multiple Buy and Outperform ratings and price targets ranging from $19 to $

  • The company's key brands, Saucony and Merrell, are positioned for strong growth, supported by rising brand awareness and direct-to-consumer improvements.

  • Financial performance in Q4 2025 showed significant growth in revenue (+4.61% YoY), net income (+29.71% YoY), and EPS (+23.33% YoY).

Neutral/Negative Catalysts

  • The broader footwear market remains uncertain, as noted by analysts.

  • Technical indicators show bearish moving averages, suggesting short-term caution.

  • No significant hedge fund or insider trading trends to support immediate momentum.

Financial Performance

In Q4 2025, Wolverine reported revenue of $517.5M (+4.61% YoY), net income of $31M (+29.71% YoY), EPS of $0.37 (+23.33% YoY), and gross margin of 47.03% (+6.86% YoY). These figures highlight strong growth and operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally bullish on Wolverine World Wide. Recent upgrades include Buy ratings from UBS, Baird, KeyBanc, and Seaport Research, with price targets ranging from $19 to $29. Needham initiated coverage with a Buy rating and a $21 price target, citing growth potential in Saucony and Merrell. However, Argus and BNP Paribas downgraded the stock earlier in the year, citing concerns about direct-to-consumer revenue and broader market uncertainty.

Wall Street analysts forecast WWW stock price to rise
7 Analyst Rating
Wall Street analysts forecast WWW stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 16.320
sliders
Low
16
Averages
21.29
High
26
Current: 16.320
sliders
Low
16
Averages
21.29
High
26
Needham
Buy
initiated
$21
AI Analysis
2026-03-26
Reason
Needham
Price Target
$21
AI Analysis
2026-03-26
initiated
Buy
Reason
Needham initiated coverage of Wolverine World Wide with a Buy rating and $21 price target. The company's running sneaker brand Saucony is a "compelling growth story given rising brand awareness," the analyst tells investors in a research note. The firm also believes Wolverine's outdoor brand Merrell has been a consistent grower and should post solid growth this year. It sees a favorable setup at current share levels.
UBS
Buy
maintain
$26 -> $29
2026-02-27
Reason
UBS
Price Target
$26 -> $29
2026-02-27
maintain
Buy
Reason
UBS raised the firm's price target on Wolverine World Wide to $29 from $26 and keeps a Buy rating on the shares. Wolverine World Wide's investments in Active brands should drive sustainable sales and EPS growth, the analyst tells investors in a research note. UBS believes the market is underappreciating the durability of Wolverine's growth.
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