WWW News & Events

Wolverine Worldwide's (WWW) Chaco and Kontoor Brands' (KTB) Wrangler have joined forces, creating an eight-piece unisex collection. "By pairing our deep-rooted Western heritage with Chaco's spirit of adventure, we've created a collection that is comfortable in every landscape," says Holly Wheeler, Vice President of Global Brand Marketing at Kontoor Brands. "This collaboration celebrates the shared values of durability and authenticity that both our brands are known for, offering our consumers a cohesive, head-to-toe uniform designed for a life lived fully outdoors."

Yobi announced a strategic partnership with Microsoft (MSFT) to unlock predictive consumer intelligence for U.S. enterprises. Built on the Microsoft Azure cloud computing platform, Yobi has compiled the largest consented consumer database in the U.S., helping organizations ethically access vast behavioral datasets to develop predictive AI models without compromising consumer privacy. "Yobi enables brands to reach net-new audiences earlier in the customer journey, converting previously untapped shoppers into high-LTV customers and driving actual incremental growth," the company said. For Wolverine Worldwide (WWW) partnering with Yobi is delivering some of the strongest incremental returns its brands have recorded outside of paid search and social.