Willamette Valley Vineyards Adjusts East Coast Distribution Strategy
Willamette Valley Vineyards has made changes to its distribution in major states on the East Coast, including aligning its distribution in New York State and the Mid-Atlantic region with Republic National Distributing Company. This Mid-Atlantic change aligns Maryland and the District of Columbia with the company's existing relationship in Virginia. The transition to utilize RNDC's expansive network within New York State positions the winery to reach new and existing consumers in this essential market. Willamette Valley Vineyards also announced two additions to its national sales division and a reorganization of its sales team into five regions. Robert Goodrich joined the company as Eastern Region Sales Director, bringing more than 15 years of experience in wine distribution and supplier sales, most recently serving as Regional Director of Chains for Ste. Michelle Wine Estates. Jimmy Lewis was named California Sales Manager and joined the company with more than 30 years of experience representing California wineries, wholesale distribution, and an earlier culinary career. They join the team led by Senior Director of National Sales Rebecca Geschwender, alongside Shelli Fowler, Central Region Sales Director; Tyler Voorhies, West Region Sales Director; and Chelsie Jewell, who manages the winery's significant local Oregon business. Furthermore, the company has transitioned its Pennsylvania representation to Southern Glazer's Wine & Spirits, effective immediately.
