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TBLA Should I Buy

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Intellectia

Should You Buy Taboola.com Ltd (TBLA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
3.240
1 Day change
-3.86%
52 Week Range
4.650
Analysis Updated At
2026/03/06
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Taboola.com Ltd (TBLA) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has shown solid financial growth in the latest quarter and has a positive analyst rating, the lack of strong technical signals, insider selling, and bearish moving averages suggest caution. The stock may be worth monitoring for better entry points or stronger signals.

Technical Analysis

The MACD is positive and expanding, indicating some bullish momentum. However, the RSI is neutral at 53.358, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The current price is below the pivot level of 3.149, suggesting limited upward momentum in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The options data shows extremely low put-call ratios, indicating bullish sentiment. However, the overall volume is low, and implied volatility is at the lower end of its range, suggesting limited speculative activity.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
2

Positive Catalysts

  • Financial performance in Q4 2025 shows strong YoY growth in revenue (+6.37%), net income (+51.27%), and EPS (+60%).

  • Rosenblatt's Buy rating with a $6 price target highlights confidence in the company's AI-driven strategy and its resilience against Google AI search impacts.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 25161.55% increase in selling activity over the last month.

  • Bearish moving averages and lack of clear technical buy signals.

  • No recent news or event-driven catalysts to support immediate upward momentum.

Financial Performance

In Q4 2025, Taboola reported revenue of $522.31M (+6.37% YoY), net income of $50.14M (+51.27% YoY), and EPS of $0.16 (+60% YoY). However, gross margin dropped to 33.64% (-6.99% YoY), which could indicate rising costs or pricing pressures.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Rosenblatt initiated coverage with a Buy rating and a $6 price target, citing the company's successful AI adoption and resilience against Google AI search impacts. This suggests potential for a stock re-rating as confidence in the company grows.

Wall Street analysts forecast TBLA stock price to rise
6 Analyst Rating
Wall Street analysts forecast TBLA stock price to rise
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 3.370
sliders
Low
4
Averages
4.8
High
6
Current: 3.370
sliders
Low
4
Averages
4.8
High
6
Rosenblatt
NULL -> Buy
initiated
$6
AI Analysis
2025-12-19
Reason
Rosenblatt
Price Target
$6
AI Analysis
2025-12-19
initiated
NULL -> Buy
Reason
Rosenblatt initiated coverage of Taboola with a Buy rating and $6 price target. The firm says the shares have been "mis-characterized as a secular loser" from Google artificial intelligence search. Rosenblatt believes Taboola has been successful in its "embrace of AI" for direct marketing, with a 9,000 publisher footprint that is "meaningfully immunized" from search referral loss from Google AI. The firm sees a stock re-rating as confidence rises in the company's ability to win share.
B. Riley
Zach Cummins
Buy
maintain
$5
2025-11-06
Reason
B. Riley
Zach Cummins
Price Target
$5
2025-11-06
maintain
Buy
Reason
B. Riley analyst Zach Cummins raised the firm's price target on Taboola to $5 from $4.50 and keeps a Buy rating on the shares. The company reported a Q3 beat and upped its fiscal 2025 outlook for the second consecutive quarter, the analyst tells investors in a research note.
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