STUB Should I Buy
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StubHub Holdings Inc (STUB) is not a strong buy for a beginner investor with a long-term horizon at the moment. The stock is facing multiple headwinds, including bearish technical indicators, mixed analyst ratings, and weak financial performance. While the options data shows a positive sentiment with a low put-call ratio, the lack of significant positive catalysts and the ongoing regulatory concerns make this stock a hold rather than a buy.
The technical indicators for STUB are bearish. The moving averages are in a bearish alignment (SMA_200 > SMA_20 > SMA_5), and the stock is trading close to its pivot level of 9.046, with resistance at 9.584 and support at 8.507. The MACD is slightly positive at 0.0645, but the RSI is neutral at 48.045, indicating no clear bullish momentum.
Options data suggests a positive sentiment with a low put-call ratio. Citi recently upgraded the stock to Neutral from Sell, citing valuation as the shares have significantly declined.
The stock has been downgraded by Guggenheim, with a reduced price target from $16 to $9, citing negative narratives for the year. Regulatory concerns and AI-related fears have contributed to a 45% selloff in the past month. The stock is also expected to decline in the short term, with an 80% chance of a -1.87% drop in the next day and -3.41% in the next month.
In Q3 2025, StubHub's revenue increased by 7.92% YoY to $468.1M. However, the company reported a significant net loss of -$1.29B, up 3821.63% YoY, and EPS of -4.15, up 4511.11% YoY. Gross margin dropped to 77.16%, down -3.84% YoY, indicating deteriorating profitability.
Analyst ratings are mixed. Guggenheim recently lowered its price target to $9 and maintained a Neutral rating. Citi upgraded the stock to Neutral from Sell with a $9 price target, citing valuation after a significant selloff. Craig-Hallum initiated coverage with a Hold rating and a $12 price target, but expressed concerns about the company's ability to expand market share and EBITDA margins.
