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SEMR Should I Buy

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Intellectia

Should You Buy SEMrush Holdings Inc (SEMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
11.940
1 Day change
0.08%
52 Week Range
11.960
Analysis Updated At
2026/03/27
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SEMR is not a strong buy for a beginner, long-term investor at this moment. The technical indicators are mixed, with insider selling and weak financial performance being significant negatives. While the SwingMax signal remains active, the lack of strong positive catalysts and the company's declining profitability make it prudent to hold off on investing right now.

Technical Analysis

The MACD is negative and expanding downward, indicating bearish momentum. RSI is neutral at 64.35. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), but the price is hovering near pivot levels, suggesting limited immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
10

Positive Catalysts

  • AI shopping trends could potentially benefit SEMrush Holdings in the long term.

Neutral/Negative Catalysts

  • Insider selling has surged by 53055.96% over the last month, indicating a lack of confidence from insiders. The company's net income and EPS have significantly declined, with net income dropping -431.78% YoY and EPS down -450.00% YoY. Gross margin has also slightly decreased. Additionally, no recent congress trading data or influential figure activity supports the stock.

Financial Performance

In Q4 2025, revenue increased to $117.66M (up 14.63% YoY), but net income dropped to -$11.10M (-431.78% YoY). EPS fell to -$0.07 (-450.00% YoY), and gross margin declined slightly to 80.36% (-1.60% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No specific analyst ratings or price target changes provided. However, market sentiment appears cautious given the financial performance and insider selling trends.

Wall Street analysts forecast SEMR stock price to fall
6 Analyst Rating
Wall Street analysts forecast SEMR stock price to fall
0 Buy
6 Hold
0 Sell
Hold
Current: 11.930
sliders
Low
8
Averages
10.25
High
12
Current: 11.930
sliders
Low
8
Averages
10.25
High
12
Jefferies
Surinder Thind
Buy -> Hold
downgrade
$10 -> $12
AI Analysis
2025-11-20
Reason
Jefferies
Surinder Thind
Price Target
$10 -> $12
AI Analysis
2025-11-20
downgrade
Buy -> Hold
Reason
Jefferies analyst Surinder Thind downgraded Semrush (SEMR) to Hold from Buy with a price target of $12, up from $10, after the company announced a definitive agreement to be acquired by Adobe (ADBE) for $12 per share. The firm believes this is "a solid outcome for investors" given ongoing concerns around AI disrupting Semrush's business that are unlikely to dissipate anytime soon and expects the deal to close as announced.
Northland
Luke Horton
Outperform -> Market Perform
downgrade
$12
2025-11-19
Reason
Northland
Luke Horton
Price Target
$12
2025-11-19
downgrade
Outperform -> Market Perform
Reason
Northland analyst Luke Horton downgraded Semrush (SEMR) to Market Perform from Outperform after the company agreed to be acquired by Adobe (ADBE) for $12 per share in cash.
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