SBGI News & Events

IRCODE announced that Sinclair has made a strategic investment in IRCODE. Alongside the investment, Sinclair will roll out IRCODE-powered interactive television through IRCODE Lens, a 24/7 real-time interactive channel that lets viewers engage directly with what they see on screen to buy, win, connect, and explore, across its stations in Salt Lake City and Austin beginning in July, with additional markets to follow through the year. This will allow the stations to make interactive television a native capability inside its own platforms, giving brands and audiences a direct path to the products and experiences on screen. Mock User Experience At the center of the partnership is IRCODE Lens, a white-label engagement and attribution layer that turns any piece of content or advertising into a measurable consumer touchpoint. IRCODE Lens runs entirely inside the broadcaster's existing apps, so every engagement and conversion stays first-party and owned by the station and advertiser.

Reports Q1 revenue $807M, consensus $791.21M. "Sinclair continues to execute on its core broadcast business, with both ratings and subscriber trends showing positive momentum. Broadcast's reach differentiation continues to drive record viewing levels continuing into a political- and sports-heavy 2026 for the industry. Live sports remained a key driver in the quarter, with the Super Bowl in February delivering the second-largest audience in U.S. television history and the Winter Olympics also delivering record viewing levels. Tennis Channel had its most-watched month ever in March, including four of the top-five most-watched matches in network history, and delivered record subscriber numbers for its Direct-to-Consumer product. Based on our first quarter results and current outlook, we are reaffirming our 2026 full year financial guidance."

Backs FY26 adjusted EBITDA view $700m-$740M. The company said, "The Company is reaffirming its 2026 full year financial guidance provided in February in conjunction with the Company's fourth quarter earnings release."