RedCloud Signs $120M Joint Venture Agreement with Dheer Marketing
RedCloud has signed a joint venture, or JV, and twenty-year licensing agreement of up to $120M with Dheer Marketing India, a Delhi-based distribution group, to deploy its RedAI infrastructure, powered by the Realtime AI for Distribution intelligence engine, across India, RedCloud's first market in Asia. Structured at $6M license fee per year plus a share of profits generated by RedAI within India, the agreement is intended to support the rollout of RedAI across India. The company expects the agreement to extend RedAI into adjacent consumer categories for the first time, demonstrating an expansion path beyond the $14.6T global FMCG market4 into broader consumer goods. The joint venture is expected to be incorporated as RedCloud India Private, with RedCloud holding 51% and Dheer Marketing India holding 49%, subject to receipt of customary regulatory approvals in India. Headquartered in New Delhi, the JV is intended to combine RedCloud's intelligent trade infrastructure with Dheer's established Indian distribution network, trading leading consumer footwear and apparel brands.