Madison Square Garden Partners with Impossible Foods for New Collaboration
Madison Square Garden Sports and Madison Square Garden Entertainment announced a new multiyear partnership with Impossible Foods, naming the brand the Official Plant-Based Burger Partner of Madison Square Garden, New York Knicks and New York Rangers. Madison Square Garden and Impossible Foods are also opening an all-new dedicated concession stand on the sixth floor concourse called the Impossible Grille, which will serve up craveworthy Impossible plant-based proteins during all events at The Garden. Delicious, bespoke dishes that will be available at the stand include:
