MasterBeef Plans to Launch Premium Thai Gelato Brand in Hong Kong
MasterBeef announced the plan to introduce a premium gelato brand from Thailand to the Hong Kong market as part of its expansion into the dessert market. MasterBeef expects to open the first Thailand gelato shop in Hong Kong, with an anticipated launch in Summer 2026, marking the Company's initial step in rolling out the brand locally. Depending on the performance of the first location, prevailing market conditions, and appropriate commercial and financial assessments, the Company will evaluate opportunities to open additional Thailand gelato shops across the territory over time.
